648 results for '"social media"'
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Macrotrends

Culture Spotlight On South Korea

... Korean media brands, including Ohmynews, Newstapa, Pressian, and .face, have launched initiatives to move away from traditional models of news in order to engage readers. Sodam Cho started .face in an effort to create a more personal way to share news and current events. This social native video outlet focuses on five areas of interest to young adults: social justice, LGBTQ issues, feminism, urban ecology, and technological impacts on societies. .Face uses social media as its main platform ...

Peer Improvement

... seeing them on social media, and they want to join the conversation. While this desire to fit in can lead to positive self-improvement, it can also lead to feelings of inadequacy if one can’t partake or can’t keep the same pace as others. Seeing others’ success can fuel the fire of determination for one’s own, but it can also become hazardous. Such competition can engender progress, but it can also hinder personal feelings of accomplishment. When one gets too mired in the race to the finish, it’s all ...

For Your Entertainment

... than Boomers and Xers to prefer reality television, having popularized this genre during their lifetimes; about four in 10 Ys and Zs in the U.S. and UK prefer to watch reality television over scripted television. These young, always-on cohorts are accustomed to viewing reality as a source of entertainment—from reality TV programs to watching their friends’ stories on social media. Notably, nearly three in 10 Xers in the U.S. prefer watching reality TV over scripted, demonstrating how youth ...

An Eye Towards The Future

... , unemployment and a desire to be with family, young adults, especially, are on the move. This will provide valuable insight for brands in terms of who these young adults are, where they are going and why. Trust & PrivacyThe pandemic has heightened distrust in government while also raising concerns about data surveillance. We’ll explore what young people think about Track and Trace programs, and how they see the trade off related to privacy. We will also look at how they are taking to social media ...

Future Of Entertainment

... different music meditations to address different issues such as social anxiety, lack of sleep, and stress.RISING GENRES: TECHNOLOGY & THE FUTUREModern youth are hungry for TV shows and movies about innovation and the potential future of the world, namely artificial intelligence, post-apocalyptic society, outer space, and social media. Given how prevalent innovation is in their everyday lives, as well as their worries about the future—specifically how technology will impact humanity&mdash ...

The New Social Order

... Trends across the influencer landscape are shifting—especially with the rise of micro-influencers who have more engaged, niche audiences—prompting brands to evaluate their specific goals when tapping into influencer marketing. The influencer economy is nothing new. For the last decade, influencers have been launching themselves into people's social media feeds, promoting a sunny, stylized version of their lives and pushing an astonishing variety of products—from sneakers and ...

The Retail & Spending Perspective

... redefining conspicuous consumption: they still count unnecessary spending in this category, but their beloved experiences are also coming under fire. They’re shifting their habits to include safer versions that still satisfy their need to share on social media. Additionally, new habits are emerging that impact brand loyalty, including supply chain issues, outsourcing decision-making to delivery services, and even DIY trends. Use our exploration of this topic to learn how your brand can take action now to ...

Digital Wellbeing Movement

... photo off social media if they feel it didn't get enough attention or “likes,” and I think they base a lot of their self-worth on their online presence.AMELIA, 21, UKGAME OVER(LOAD)As digital gaming has grown in popularity, so, too, has public concern grown around the pastime as it relates to mental and psychological health. Despite this, there are many who believe that gaming can be a constructive form of entertainment with positive real-world implications—a position advocated by industry ...

Influencer Marketing Tips

... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...

Culture Spotlight On Brazil

... not only teaches women the aesthetics of head wraps but also emphasizes the history and politics of the accessory in the country. Meanwhile, the brand has built a following on social media, attracting more than 60,000 followers between Instagram and Facebook. It's significant to note that these women aren't wearing turbantes so much for religious or aesthetics reasons as they are to make a political statement, which is reflective of how popular culture is becoming more ...