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Macrotrends

Global Digital Trends

... American comedian Amy Schumer recently inked a $1 million deal with Spotify to produce a comedy podcast for the music streaming platform. The series will focus on popular culture, politics, and stand up comedy. Schumer’s new series will help attract new listeners to Spotify and build upon the loyalty the company has with its listeners.BRAND IMPLICATIONSAs young people’s trust in social media influencers wanes, they are embracing virtual influencers who are more transparent about their purposes as being ...

ProPlay

... . NOW easy-bake oven, barbie, lemonade stand, video games, dolls, paying dress up, kid's art, fridge, learning, youtube, tutorials, etsy, streaming, project runway, art show, home gallery - PROPLAY EXAMPLES - LEGOSLegos are a common area in which Zs engage in ProPlay:• The brand hosts an online Create & Share gallery where anyone can contribute photos of their Lego works. • Kids can earn an “MBA” in Legos through its Master Builder Academy, an at-home curriculum designed by the company’s most expert ...

Scene Stealers

... seeing a rise in documentaries about the making of specific TV shows and movies (see Scene Stealing Entertainment below), many of which are available through streaming services alongside the actual content they’re about. Likewise, earlier this year, Solange released an 11-minute documentary titled, “A Seat At the Table, Beginning Stages,” about the making of her latest album. Most notably, the power of ancillary content is evidenced through the popularity of Fantastic Beasts and Where to Find Them ...

GPS (Global Positioning Success)

... to be tourists. Each actor was equipped with a live-streaming camera, microphone, and GPS. Followers could direct them to places they yearned to visit by posting requests on Facebook and Twitter, and then watch their adventures on the campaign’s site. People could even ask the tourists to try food and drinks on their behalf. - 11. BE INCLUSIVE, NOT EXCLUSIVE - Brands take a risk when they consciously exclude a particular country or culture in their marketing materials. Thanks to the web ...

eLationships

... , during which digital conversationalists often form friendships based on their fandom. - AFREECA TV - Eating broadcasts account for 5% of the content at any given time on Afreeca TV, a South Korean video streaming platform that is primarily used by online gamers. Afreeca TV has a daily average viewership of 3 million.For brands and marketers, the advent and acceptance of these screen relationships provides them with a powerful opportunity to create the same types of friendships with their consumers ...

POP Trends

... crashed the ticketing service’s platform, leaving thousands shut out of the experience. Spurred by the obvious audience demand, the band later brought the show to such hallowed institutions as London’s Tate Modern, the Sydney Opera House, and LA’s Walt Disney Concert Hall. - STREAMING CONCERTS - Attempts at live streaming concerts have been made in recent years (see: Boiler Room, Qello, Concert Window, Coachella LIVE on YouTube), but none have truly captured audience share in meaningful numbers ...

The FUND-amentals

... jobs and industries defunct while spawning others (see The Gig Is Up). In reimagining their goals and bravely taking jobs at startups, many were able to achieve a different purpose in life: making the world a better place through innovation. Ys’ financial attitude is also indicative of the technological advancements that have come about as they are establishing their adulthood. Since their adolescence, the world has been on-demand, from media streaming to instant purchases to one-hour delivery ...

Data

Shared Fandom

... Discovering New FandomsWhich of the following ways, if any, have you discovered new fandoms with your child(ren)?U.S. Parents Streaming platforms | Social media platforms | TV networks | Recommendations from family, friends, peers, or coworkers | Online communities/forums | Trailers/Promotions | Radio/Podcasts | Nostalgia | Convention events | Print or online magazines/articles | Something else | None of the above Shared Fandom ParticipationIn which of the following ways, if any ...

POP Listen

... | Country | Electronic | Indie rock | Classical | Punk | Heavy metal | Christian/gospel | Reggae | Folk | Global 151 WHERE THEY GET THEIR MUSICThree-quarters rely primarily on free streaming services to get their music, but more than one-third are buying physical or digital copies of music. Just under 2 in 10 admit to downloading music illegally, while 17% pay for music streaming services. In which of the following ways do you get your music? Stream music for free | Buy CDs/records | Paid ...