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Macrotrends

The Webfluencers

... a Day.” FASHION'S MOST WANTED: DANIELLE BERSTEIN Danielle Bernstein, an FIT student and the creator of We Wore What, has become fashion’s latest power blogger. In the fall of 2011, Bernstein received a ticket to Fashion Week through a friend; while there, photographers snapped pictures of her style, and her blog quickly took off. Bernstein now has 305,000 Instagram followers, with whom she shares pictures from the front row of Fashion Week and of her everyday life and style. Since her rise to ...

Gender Trends

... McThickridge, a gruff male icon inspired by Ron Burgundy, Burt Reynolds, and Clint Eastwood. The character appears in the chips’ movie trailer-style ads, which parody 1970s action flicks. MAN DIETSMen and women are known to diet differently, with men traditionally preferring simple instructions on what to eat and avoid, and women responding more to strategic “systems” for weight loss (think Weight Watchers points). In turn, as recently reported by The Wall Street Journal, increasing numbers of weight-loss ...

Digital Destinations

... , tumblr, gawker, just jared, bossip, jezebel, mediatakeout, media takeout, mtv, dlisted, slate, ontd, worldstar, world star hip hopFOODpinterest, food, yelp, tumblr, allrecipes, epicurious, youtube, food porn daily, foodporndaily, buzzfeed food, martha stewart, reddit, seamless,bon appetit, tastespotting, urbanspoon, kitchn, cooking channel, food gawker, eater, foodFASHIONtumblr,pinterest, style, gq, instagram, gilt, vogue, e!, refinery29, jackthreads, sartorialist, streetpepper, lookbook, h&m, hm ...

Parental Advisory

... children in the family. Collaborative and team-oriented at heart, modern parents are bringing these elements to bear in family life. Instead of catering to their children, they are blending the child and adult worlds, choosing family activities that they and their children will enjoy. Both U.S. and UK parents are more likely to describe their parenting style as highly involved rather than hands-off, not turning over too much control to their young charges but allowing them freedom to grow in confidence ...

Hands On

... consultation in which the men provide insights on the special lady, their budget, and important dates (birthdays, anniversaries, etc.).Russian retailer Lamoda delivers packages via couriers who are also style consultants. Shoppers can try on items while the courier/stylist waits to receive advice/feedback, return the items they don’t want, and pay for the items they choose to keep. - PERSONAL SHOPPERS - Personal shoppers were once a luxury accessible only to the elite class, but today more and more mid ...

Mom Focus

... you as uncool, boring, outdated, and unstylish (think mom jeans.) But Gen Xers and Ys are redefining what it means to be a parent today, demanding cooler brands, products, and services that reflect who they are and what they want. Though they are directing most of their energy and attention into their children, they aren’t throwing their passions, cultural taste, or personal style to the wayside. Designer maternity jeans, artist collaborations in the kid space, cocktail playgroups, retro-modern ...

Culture Spotlight On Indonesia

... such programs help ignite change in nearby countries, the creators hope mindsets will change in Indonesia, as well. In All Modesty: Modest Fashion Is HauteMuslim modest clothing styles are significantly different in Indonesia than they are in other Islamic countries. In fact, the popularity of head scarves in Indonesia, and modest fashion in general, is more rooted in style preferences than tradition. Head scarves weren't historically worn in the country, but they've become en vogue  ...

Go Big Or Go Home

... % in the UK wish there were more opportunities for adventures in their local community, with about eight in 10 Trendsetters in both countries feeling this way, so brands can capitalize on this desire for adventurous consumer engagement. They should consider hosting adventures, such as escape the room-style challenges, scavenger hunts, and active viewing experiences (see examples), while live events, from concerts to sporting events, will need to up the adventure factor. Today, even airport layovers ...

Zconomy

... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...

Omnitainment

... not. Indeed, social media marketing has been a key step in between traditional advertising and the emerging Omnitainment movement. Thus, being informative is increasingly a non-issue for ads since value proposition is explained through these ancillary channels, making it ever-more important for brands to embrace new styles of marketing that amplify the entertainment factor.ADVERTAINMENT ASCENDINGOne such style gaining buzz is branded content, also known as “advertainment,” which can take many ...