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Macrotrends

Dual Intentions

... global youth agree that technology has made dating a game. Yet, unlike most traditional games and sports, there is no clear endpoint, and the number of opponents—and potential teammates—is infinite. Hence, young people are eager to play The Dating Game for the opportunity to hone their strategy skills, enjoy the rush of a win, and derive pleasure from dating’s newfound entertainment value. Never before has it been easier for young people to meet potential dates…but it’s also become more ...

Global Analog Trends

... digital imaging technology have taken hi-def to new heights, there is still a growing demand for analog film cameras among young people. Nearly a quarter of global youth (23%) think instant print cameras (e.g. Polaroid, Fujifilm Instax) are cool and two in 10 (21%) think physical digital cameras are cool. This rise in popularity can be attributed to young people’s nostalgia for old mediums and the salience of analog cameras among social influencers. Celebrity analog camera enthusiasts like model and ...

Race To Zero

... unprecedented access to information that technology and the Internet affords young people today, rather than focusing their learning in one area, youth are seeking to possess a breadth of knowledge instead of a depth (see Know It Alls). In their quest to become, if not experts then at least novices, across so many categories, they look to brands to help them learn. Seven in 10 young people (71% in the UK and 69% in the U.S.) think brands have a responsibility to help consumers keep up-to-date with ...

Over The Influence

... good partners. Some experts expect that if Instagram hides likes across the board, the company will launch new advertising tools to connect brands and influencers; there will also likely be an influx of third-party vendors that make influencers' metrics transparent to brands. Since much is unknown about how this change will roll out and what its impact will be, brands should stay abreast of developments and the technology that arises to bridge the gap. While hiding likes will likely impact brand ...

Fanning Out

... game (a practice that’s becoming common with U.S. football). Cassandra foresees a future in which the fan experience feels more interactive and customized thanks to advancements in such technology. For instance, audiences could view games from the POV of individual players, and drones could document the ancillary activity around the game, giving young consumers more of the behind-the scenes content they crave. While this may seem daunting, it’s good news for brands because it gives them more ...

The Global Retail Landscape

... experiences that’s fueling the evolution of the new mall to be a setting wherein modern youth can socialize with friends and feel the delight that comes from discovering new brands (see It’s A Mall World After All). As the experience of shopping further evolves, innovations in try-on technology are bridging the gap between physical and digital retail. Retail 2.0: A.I. AR & VR details the advances in artificial intelligence, augmented reality, and virtual reality that are transforming the shopping ...

Over Stimulation

... for them to relax; and in order to avoid relaxing, they seek more stimuli. This is problematic not only because excessive technology use has been linked to addiction and depression, but because studies have found that boredom actually inspires creativity and idea generation if done right. An aversion to boredom is nothing new, but as the amount of modern stimuli increases—as the apps, the content, the ads, and the products multiply—it becomes increasingly important to position brands ...

(A)social Skills

... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...

Bot or Not

... The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.Technology has afforded shoppers superpowers of sorts; they can access virtually any product at the click of a button and compare prices with ease, meaning that selection and sales are no longer the major differentiators they once were when choosing among retailers. In this modern shopping landscape, in which many stores offer the same or similar products and ...

Gen Z Global Trends

... next big ideas and innovators. - NIGERIA: ANIMATOR ALLEY - Nigerian Zs are being primed for a future in the arts. Government officials in the country, currently the seventh-most-populous in the world and projected to become the third-most-populous within the next 25 years, believe that animation could be a major driver of economic growth in the coming decades. With Nigeria prepping to become an entertainment and technology hub, perhaps even the next Bollywood, brands have an opportunity to leverage ...