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Macrotrends

The New Age

... , sometimes, even as customers. (Remember, Clara Shih was 29 when Howard Schultz tapped her to be on the board of directors of Starbucks.) - SENIOR FASHION - AD CAMPAIGNS A number of fashion brands have bypassed 20-something ingénues in favor of iconic older women for recent ad campaigns. Celine cast Joan Didion, Saint Laurent chose Joni Mitchell, L’Oreal tapped Twiggy, Dimepiece LA partnered with Instagram sensation Baddie Winkle, and both Kate Spade and Alexis Bittar opted for Iris Apfel (also the ...

Live, Not Buy: Gen Z Activism

... George Amika George is a 20-year-old activist from the UK. At the age of 17, she started the Free Periods campaign to fight period poverty and promote equal education for women who might miss days of school because of their lack of access to period products. Last spring, the government announced that it would provide free sanitary products to girls in primary and secondary schools in England and Wales starting in early 2020. Ellen Jones Ellen Jones is a Gen Z campaigner from the UK who’s using her ...

BMS Takeaways

... that promotes wellness among peers. The Dick’s Sporting Goods ad, “Choices: Who Will You Be?,” addresses how even though it’s hard for women to find time for fitness amidst their busy lives, they’re making it a priority for themselves and for others, especially if they have kids. For example, a young mom jogs on a treadmill while listening to her baby monitor while another runs to pick up her son from school rather than drive. See how Dick’s reflects women’s commitment to wellness. - MAKE WELLNESS ...

Culture Spotlight On Nigeria

... gaining international praise and pushing boundaries in fiction. While Nigeria has been known for its strong literary scene, it's especially evident lately as a new crop of writers are particularly outspoken and bold with their stories. Young Nigerian authors are increasingly addressing real-world issues and controversial subjects, including violence against women, polygamy, and Islamist militant groups, despite such being regarded as taboo topics among groups of Nigeria's conservative ...

Men Today

... The emergence of a reverse gender gap sees men struggling and seeking guidance.The traditional gender gap was both in favor of and to the benefit of men. With centuries of catching up to do, women have long lagged behind in education, work, and pay, not to mention in matters of social and political equality. But, for the first time, we’re seeing the beginnings of a reversal of the trend. A new gender gap has presented itself, as women gradually overcome (and, in some cases, have already ...

weCommerce

... value they’ve earned through selling their used clothes and accessories to Material Wrld—an initiative so successful that the company has secured $13 million in funding.thredUPThe world’s largest online fashion resale shop, thredUP boasts more than 25,000 clothing brands for women and kids. Its free Clean Out Kits make the listing and selling process seamless, saving users from hauling clothing to consignment or charity shops.TradesyBuying-and-selling platform Tradesy believes that, “in the ...

Gender Trends

... Bombe, one of the latest indie food magazines to launch, is differentiating itself from the pack through its feminist leanings: Almost all subjects and contributors are women. Published biannually, Cherry Bombe’s mission is to celebrate the women who are influencing modern food culture, from farmers and chefs, to restaurateurs and mixologists, to food stylists and scientists. Founders Kerry Diamond (who also co-owns two hip Brooklyn restaurants, Seersucker and Nightingale 9) and Claudia Wu met while ...

Retail 2.0: Tech-Based Commerce

... means that a number of people will lose their jobs, particularly low wage retail workers, who tend to be women. An 18-year-old male in our qualitative research said, “I also think that reducing these kind of lower paying jobs is kind of harmful for people that could be in school or just looking for a quick job position. But I do think that there are some benefits to the efficiency of it and that that could be the direction that sales are heading in for the future.” There's no denying the impact on ...

Dream Team

... group’s participation in fantasy football. Sports fantasy leagues allow participants to combine their love and knowledge of sports with the challenge of competition and the thrill of gambling. Approximately half of young adults engage in a fantasy league (54% in the UK and 47% in the U.S.). Men in both countries are more likely than women to do so, with 67% in the UK and 58% in the U.S. participating, and Trendsetters surpass even that at 74% in the UK and 67% in the U.S. engaging in a league, which ...

Mind The Gap

... and girls the same way” is taking off as parents seek to Mind The Gap by instilling in children a keen awareness of gender issues and sensitivity in a mission to further feminism and equality overall.For young adults today, sexism is not a problem exclusive to the female gender but rather is a societal problem that must be acknowledged by both men and women. In recent years, parents of young children have made strides in the destruction of gender limitations and stereotypes through so-called ...