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Macrotrends

Universal Invite

... InitiativeUsing real, sexist autocomplete suggestions from Google search, the UN brought attention to a global concern: discrimination against women. The campaign highlighted the issue in print media with images of women from around the world with their mouths covered by the demeaning search suggestions. In video, it noted women’s progress—from women in the US and Europe taking on factory jobs in the 1940s to Indira Gandhi becoming the first female head of state in the 1960s—but pointed out how women have yet ...

The New Age

... , sometimes, even as customers. (Remember, Clara Shih was 29 when Howard Schultz tapped her to be on the board of directors of Starbucks.) - SENIOR FASHION - AD CAMPAIGNS A number of fashion brands have bypassed 20-something ingénues in favor of iconic older women for recent ad campaigns. Celine cast Joan Didion, Saint Laurent chose Joni Mitchell, L’Oreal tapped Twiggy, Dimepiece LA partnered with Instagram sensation Baddie Winkle, and both Kate Spade and Alexis Bittar opted for Iris Apfel (also the ...

weCommerce

... value they’ve earned through selling their used clothes and accessories to Material Wrld—an initiative so successful that the company has secured $13 million in funding.thredUPThe world’s largest online fashion resale shop, thredUP boasts more than 25,000 clothing brands for women and kids. Its free Clean Out Kits make the listing and selling process seamless, saving users from hauling clothing to consignment or charity shops.TradesyBuying-and-selling platform Tradesy believes that, “in the ...

Breaking Bad

... persecution toward these behaviors, and identifying gender nonconformity/fluidity as a stigma is an acknowledgment of the breakdown of the outwardly-conservative society they’ve known until recently. Other gender norms that involve a reversal of roles traditionally reserved for men or women in a family unit—such as men being the primary caretaker of children and women being the primary earner—rank slightly lower in terms of being seen as a stigma by all four generations. Among these topics ...

The Protest Selfie

... Arınç unintentionally created a national social media meme this past July when, during a speech in which he decried the perceived corrupted nature of the country, he instructed women not to laugh in public in order to “preserve morality.” Thousands of women across Turkey quickly took to social media in protest, posting photos of themselves laughing hashtagged with #kahkaha (#laugh) and #direnkahkaha (#resistlaugh).Venezuelan youth took to social media to show their outrage after a university student ...

Monthly Deliveries

... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...

BMS Takeaways

... that promotes wellness among peers. The Dick’s Sporting Goods ad, “Choices: Who Will You Be?,” addresses how even though it’s hard for women to find time for fitness amidst their busy lives, they’re making it a priority for themselves and for others, especially if they have kids. For example, a young mom jogs on a treadmill while listening to her baby monitor while another runs to pick up her son from school rather than drive. See how Dick’s reflects women’s commitment to wellness. - MAKE WELLNESS ...

Dream Team

... group’s participation in fantasy football. Sports fantasy leagues allow participants to combine their love and knowledge of sports with the challenge of competition and the thrill of gambling. Approximately half of young adults engage in a fantasy league (54% in the UK and 47% in the U.S.). Men in both countries are more likely than women to do so, with 67% in the UK and 58% in the U.S. participating, and Trendsetters surpass even that at 74% in the UK and 67% in the U.S. engaging in a league, which ...

Exertainment

... women in the U.S. (70% and 66%, respectively), as well as UK men (68%), compared to only 59% of UK women. Another seven in 10 Trendsetters agree that they enjoy attending fitness events and/or festivals, with 55% of U.S. men and an equal percentage of Gen Ys feeling this way.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I consider exercise entertaining | I enjoy attending fitness events/festivals ...

Peace Of Mind: The Guide To Gen Z Burnout

... . In the past, it wasn’t socially acceptable to be open about one’s mental health—especially for men, as doing so was seen as emasculating. The effect of this stigma is evident, as men in the U.S. are 3.5 times more likely to die by suicide than women. Zs, who are the most open and socially accepting generation, are fighting against the stigmas that would contribute to emotional burnout—be it prejudices around race, gender and sexuality, or body shape. This generation of inclusive young ...