Live, Not Buy: Gen Z Activism Mar 22, 2020 ... UK. And for Zs in the U.S., this number has increased 9 points since 2016 when 21% of Zs reported engaging in this behavior. While older generations might scoff at online activism, feeling that it isn’t real or effective, for young people, digital actions are just as legitimate and constitute meaningful activism. Consider the #MeToo and #TimesUp movements that have had an IRL impact on perpetrators like Harvey Weinstein. For realistic Zs, who are young and living busy lives, spreading the word ...
Category Lens Mar 18, 2020 ... Implications of Purpose & Polarization on categoriesLearn about the impact of Purpose & Polarization on retail, fast moving consumer goods, technology, entertainment & media, and auto and how your brand can make meaningful moves in an era of polarity and uncertainty.RETAILPlurality & Polarization have unique and specific implications for retail. The inherent complexity of today’s retail journey means that polarization will inevitably impact a retail brand. What are some of the implications of ...
A Defining Moment Mar 24, 2020 ... might be going, we were also paying attention to the news from Asia, including the protests in Hong Kong, the wildfires in Australia, and then a new, potentially more deadly, flu-like virus.Fast forward two months and we find ourselves in the midst of a global pandemic—one that has already begun to reshape our society, with potentially lasting effects. Indeed, it may become the defining event for today’s Gen Zs and Millennials. Furthermore, this global pandemic is cementing our delineation for the ...
No Joy in Division Mar 21, 2020 ... ” people with opposing political views compared to overall U.S. youth. The act of unfriending or unfollowing friends or family members on social media is a defensive mechanism done for a few different reasons.Unfollowing and unfriending, while passive acts, allow youth to protect their emotional health, which we know is a priority for both Ys and Zs. In doing this, youth assert control of their online environment and their mental health. Some youth who defriend and/or unfollow do so to avoid an ...
Brand Friends Forever Aug 18, 2013 ... . People Against Dirty is an online community of brand evangelists“Laundry Room Love” crowdsourced video was created from fan-submitted footageBrand blog is written by employees and features voices from across the companyA unique tone in advertising has revitalized the cleaning category, and made consumers take noteHOW TO BE A BFF THOUGHTS ON BFF A lot of my friends take to Twitter to complain or contact a company directly. If they don’t answer, then that just makes the brand look bad, and they will ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... able to be in constant contact with their friends and family. To that point, 57% of young adults say it’s a badge of honor to be comfortable having dinner alone in a restaurant (though only 42% have tried it). In addition, their team-oriented social nature causes young generations to see taking alone time as being a little selfish, but as they grow older and more self aware, they realize that it’s necessary for their wellbeing (see Presence of Mind). They can focus on their own needs and don’t ...
K-Pressure Sep 12, 2014 career education global local culture ... Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.South Korea’s postwar economic boom and rapid industrialization has been aided by the government’s heavy investment in its young population. Young people are understood to be of critical importance to the country’s future; in fact, they are its very foundation. As young South Koreans have risen to be among the top performing students on ...
The New Social Order Dec 15, 2019 ... -influencers who are experts in their category or have niche audiences that align with the brand’s target consumer. INSIGHT: Celebrity endorsements don't carry as much weight in convincing followers to try a product or service.RECOMMENDATION: Look to celebrities to increase brand awareness, but use micro-influencers, who tend to have higher engagement, for campaigns to spur action.FAVORITE INFLUENCERS - TACTICS FOR PARTNERING WITH MICRO-INFLUENCERS - ZARA When Zara opened its online store in South Africa ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... users are exhibiting a burgeoning sense of digital intimacy in which they are getting to know relative strangers on an emotional level that is often more profound than that of their real-life acquaintances. Given Ys’ inherently social nature and penchant for garnering unusual experiences and knowledge, it follows then that this shift is happening. In fact, 24% of Cassandra Report respondents said that they “feel close to people [they’ve] met online even though [they] haven’t met them in person ...
Over The Influence Dec 12, 2019 ... Handmaid's Tale-themed party earlier this year. These examples speak to larger trends of influencers being criticized for cultural appropriation, repping poor quality products, and generally being tone deaf. Issues like these will continue to proliferate as the influencer space becomes oversaturated and the cultural and political discourse gets increasingly contentious.EXTREMELY ONLINE AND INCREDIBLY EVERYWHEREAccording to InfluencerDB, there are more than 500,000 influencer accounts on Instagram, with ...