Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... in history, stores and shopping areas served as the heart of a community. They were destinations where visitors felt more tapped into society, picking up local news and gossip while also purchasing products. Fast forward to modern times when many malls are built on the outskirts of town, and the interaction between salespeople and shoppers has been reduced to a mere financial transaction with sales associates focused on meeting daily revenue goals and customers so engrossed in their phones that ...
Supply & On Demand Dec 12, 2016 ... consumers and young people in particular. With their Venture Consumer mindset, youth already feel they can have a say in entertainment creation, whether that be via a Kickstarter to fund a movie or an online petition to bring back a favorite show. Now, they are exerting their will, whether they realize it or not, on how and where entertainment is delivered. This attitude isn’t driven by a fight with entertainment providers for ownership of the airwaves but rather by a passion and admiration for ...
House Funders Sep 17, 2017 community home money ... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...
Consumer Journeys Sep 20, 2016 ... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... people behind it. Hosting a BrandCon would allow companies to show that they care about individuals beyond amassing sales; through such an experience, brands can demonstrate that they're an educational and professional resource that helps people learn new information and skills, and ultimately better themselves. Meanwhile, youth have come to prize Community > Commerce and are drawn to brands that create such a culture of connectedness. Brands can embody this value by bringing people together for ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... storefronts, simulating the always-on experience of the web in the real world. Shoppable walls, windows, and billboards let individuals browse and buy products offline at any time, and easily schedule delivery or pickup of the items they purchase. These technologies tend to mimic the act of online shopping, but on a larger and more public platform, intended to catch the attention of passersby. Also contributing to the growth of the always-on/offline retail landscape is a growing number of vending machines ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... , as opposed to subscription box services that deliver surprise products that may or may not be of use or interest. This, compounded with the fact that most are in line with modern youth’s penchant for collecting noteworthy experiences, leads us to expect a move away from subscription programs towards membership programs. Whereas a subscription box may deliver a new type of coffee grounds every month, a membership program like CUPS allows users to visit a new coffee shop every day, thereby enjoying ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... lot about who they are. Teen Zs in both countries are significantly more likely than their Gen Y counterparts to believe their purchases reflect their personalities. Trendsetters, too, are far more likely than the general population to believe what they buy says a lot about who they are. Furthermore, today’s youth are grateful for online wishlists and social media platforms as they believe these outlets help them define and share their personal tastes; Trendsetters are more likely ...
Culture Spotlight On South Korea Jun 16, 2018 ... popularity as it’s sold on a USB plug that pops out of a “cassette tape.”Under The Influencer: Influencers Hold Strong Clout Western luxury brands have been focusing on growth in South Korea as it has become a top destination in Asia, and the luxury market is growing at a rapid rate there. Attention on presence in China has lessened as many Chinese and Japanese visit South Korea and add to its high tourism rates. It’s projected that by 2020, Chinese consumers will purchase approximately $29 ...
A Lightness of Being Dec 04, 2013 media & entertainment technology privacy social media ... Young consumers digital habits are evolving as they think about the effects of their online behavior. They have a newfound appreciation for freedom and privacy. For several years now, young people have surrendered their privacy to social networks for the sake of creating a comprehensive online identity within an open, transparent community of peers. But, recently, they have come to realize that not everything warrants sharing with every online contact—and that sharing to such a wide circle can ...
