The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... learning marketplace lets students buy and sell their class notes. Such behaviors reflect a larger cultural shift, in which it is no longer taboo to ask people, especially one’s friends, for money. The rise of peer-to-peer payment tools, such as PayPal and Venmo, has contributed to this, and Zs are simply more comfortable talking to their friends about financial matters; 30% in the U.S. and UK and half of Trendsetters in both countries talk about finances/money with friends. The Monetization Generation ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... Youth are enjoying the cyclical, personal nature of the modern resale economy, presenting significant opportunity for brands to extend the life of products.Young people today have adopted a shared pride in paring back on material goods, a mindset that sees them curating their lives with careful consideration and purpose (see The Optimization Generation) and likewise influences their nascent resistance to the siren call of consumerism (see Buy Not). Nonetheless, they wish to welcome new ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... the local stores they love. It's also a tactic that larger brands can emulate; for example, Uniqlo's Soho location in NYC prides itself on being a pillar of the local community, connecting with the neighborhood's charitable and municipal organizations, as well as its retailers, setting it apart from other chains that have infiltrated the area.Malls have been steadily fading from relevance with young consumers; they still visit them on occasion, but it’s often out of necessity rather than any ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... with relevant food. When launching a new property, consider building a food component into the story around which to build future experiences.Young consumers regard grocery stores and food markets as entertaining cultural destinations where they enjoy going even when they don’t plan to buy anything. Brands in this area should make their spaces especially inviting for people to hang out. This will help create a meaningful relationship with consumers, even if it doesn’t lead to sales every visit ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... Buy Not). They don’t want to invest in myriad items that their child will quickly outgrow or that create more chaos in their lives. As follows, they’re making a concerted effort to limit their buying to the essentials, with nearly four in 10 parents in the U.S. and a third in the UK saying they limit the number of toys and clothes they buy for their child. Doing so allows them to optimize their spending and space and is reflective of a behavior that Ys are applying to all aspects of ...
Tech Truths Mar 21, 2019 ... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.Young consumers are shunning shopping experiences that are merely transactional. Brands can no longer simply put products on shelves and expect young people to buy them. As youth expect to have personally meaningful relationships with brands (see The One), they browse and buy for more emotional reasons than utilitarian ones. Today, the purpose of shopping has shifted from just ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... for them to each record a song for the other to express their love and even coordinated a surprise visit. - 8. Have the breakup conversation. - As today’s youth spend a longer period of their lives dating, they’re exposed to more breakups than were their predecessors. This new reality has caused them to become more comfortable with breakups and better able to cope with them (see Break It UP). In fact, young people are exhibiting an optimistic outlook when it comes to ending a relationship ...
Have Guidance, Will Travel Dec 08, 2018 ... their own, which can easily turn into rabbit hole after rabbit hole as they navigate the seemingly infinite amount of information online. Seeing where all of their peers are going on social media can be inspiring but it also adds to the pile of options to sift through. Faced with unending options, young travelers want ways to cut out the clutter and make a decision—or have one made for them. The pendulum is beginning to swing back as young travelers seek to take some of the hassle out of ...