Sports & Food & Beverage Mar 03, 2017 ... Young generations of foodies prioritize this category at sporting events, and are also spurring a growing market for food and beverages that help with their own athletic pursuits.53% of U.S. youth and 44% of UK youth say food and drinks are the best part of sports.SPLURGING ON FOOD & BEVERAGEAs discussed in the TasteMakers macro, young adults happily spend what they consider to be a lot of money on food and beverages. It’s fitting then that 42% of U.S. youth and 62% of U.S. Trendsetters ...
The Future Of Innovation Aug 25, 2018 ... A quantitative overview of youth’s perceptions toward the future of innovation and technology.1 in 3 UK and 1 in 5 U.S. Trendsetters do not want to get the first version of a new technology.OUTSIDE INTERESTSOnce portrayed as far-fetched ideas in sci-fi movies, space travel and traveling at the speed of light are now becoming IRL innovations for Gen Ys and Gen Zs. Nearly half of U.S. and UK Trendsetters are interested in space travel/tourism, and another four in 10 are also interested in hyper ...
Athletes, Teams, & More Mar 08, 2017 ... , especially men, say they are going to be a fan of their favorite team for life and that rooting for their favorite teams gives them a sense of purpose. Trendsetters, far more than the overall population of young adults, say that anyone who knows them knows who their favorite team is and admit to heckling/cheering against their team’s opponents. Nearly a third of Trendsetters have even cried when their favorite team has lost.Which of the following, if any, are true for you?Please select all that apply. I ...
Rent Or Own Sep 01, 2017 ... residence | I live in corporate/military provided housing RENTING HOMES AND PROPERTY Nearly half of young adults have already rented out or are interested in renting out their personal equipment, such as lawn mowers and bicycles. Zs are significantly more likely than Ys to do so, likely because they are always looking for ways to earn money. Another 45% of young people have rented out/would be interested in renting out their home, for example through Airbnb, and 40% say the same about renting ...
Childcare Jun 24, 2016 ... While parents take on the lion’s share of responsibility when it comes to raising their child(ren), many also turn to friends and family to help with childcare and for support.Most parents share parenting responsibilities equally with their spouses/partners, though moms are more likely than dads to say they are the lead parent (45% U.S. moms, 46% UK moms).More than nine in 10 parents have help caring for their children.CARE-FULLParents follow the mantra, “It takes a village to raise a ...
Style Practices & Preferences Jun 13, 2019 ... more formal | In the past few years, my style has become more modest/ conservative | In the past few years, my style has become more revealing/ sexy | In the past year my style has become more minimalist | In the past year my style has become more eclectic MINIMALISM PRACTICESWhich of the following, if any, are true for you?Select all that apply. In the past year, I have been practicing more minimalism | In the past year, I have tried new organizational methods in my home (e.g., the ...
Current Events & Issues Mar 13, 2020 ... platforms/services that you use to educate yourself on political/social issues. Which of the following factors determine whether or not you trust that source?Select all that apply. Uses expert or well researched sources | It goes into issues in-depth | Includes a diversity of opinions | It is easy to understand | Reflects the opinions of diverse populations (e.g., race, gender, age) | It uses raw or uncensored content | Its content is well curated | Is not-for-profit | It is ...
Innovation & Distribution Mediums Sep 27, 2018 ... among Trendsetters in the U.S. and $13 in the UK. Within the U.S., Trendsetters spend roughly $14 on podcast and/or news subscriptions each month and $12 on book subscriptions. Trendsetters in the UK spend $10 or less on each of these additional subscription services, which poses an opportunity for brands to entice more young people to take part in each of these subscription types. 151 Video subscription(s), not including cable TV (e.g., YouTube, Twitch, Netflix) - Mean $ | Game ...
Music Nov 22, 2016 ... own.Which of the following, if any, is true for you in terms of music?Please select all that apply. Music helps me reduce stress | Music makes me feel as though my emotions/feelings are shared or understood | I listen to at least a few songs every day | Music helps me avoid boredom | Listening to music is the best part of my day | Music makes me feel more confident | I enjoy watching music videos | I feel most connected to others through music than any other media | Its getting ...
Volunteering Mar 20, 2016 ... likely than those in the U.S. to find it difficult to learn about volunteering opportunities. When young adults volunteer, they prefer to do so with friends rather than on their own. While some have volunteered because it was mandatory for their school or work, hardly any have lied about volunteering or donating money for an image boost.Which of the following, if any, is true for you?Please select all that apply. I am more likely to volunteer with a group of friends than to volunteer on my ...
