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Socializing At Home

... to stay home, and another two in 10 do so because something better came up.Which of the following, if any, is true for you?Please select all that apply. I feel more comfortable turning down social plans than I did a year ago | In the past year, I have canceled plans with friends to stay home | In the past year, I have canceled plans with friends because something better came up The most money youth in the U.S. estimate having spent, on average, when hosting a party is $625, and the ...

Gen Z & Personal Care

... the U.S. and 48% in the UK), followed by hair care, fragrances, and facial skincare related products. While only about four in 10 young people use these three types of products, seven in 10 Trendsetters do. Which of the following products, if any, do you use regularly?Please select all that apply. Body care products (for example, body wash, moisturizer/ lotion) | Hair care and styling products (for example, gel, hairspray) | Fragrances (e.g., cologne, body spray, perfume) | Facial ...

Direct-To-Consumer (DTC)

... A quantitative overview of young consumers attitudes and behaviors toward DTC brands. TRYING DIRECT-TO-CONSUMER BRANDSWhich of the following statements, if any, are true for you?Please select all that apply. I like to try new brands that are disrupting an established category (e.g., Dollar Shave Club, Casper) REASONS TO SHOP FROM A DIRECT-TO-CONSUMER BRANDWhich of the following reasons, if any, would prompt you to shop from a direct to consumer brand (e.g., Casper, Dollar Shave Club, Quip ...

Friendship Goals

... statements?Strongly/Somewhat Agree Summary It's important to me that friends help me become a happier person | It's important to me that friends help me become a better person BETTER FRIENDSHIPSNine in 10 youth agree it is important for them to be a good friend, especially among women—94% in the U.S. and 93% in the UK. Youth today tend to have a strong bond with their friends and view them more as family, true among 91% of U.S. Trendsetters and 89% of UK Trendsetters. Continuing on this close bond ...

Friends & Festivals

... select all that apply. Music | Food | Comedy | Gaming | Film/TV | Art/design | Technology | Fan con (e.g., VidCon, Comic Con) | Alcoholic beverages | Fashion | Books | Nature | Health/wellness | Beauty/grooming | Educational | Non-alcoholic beverages (e.g., coffee, tea) | Networking/career | Sex | Other | None REASONS TO ATTEND FESTIVALSNearly six in 10 Trendsetters in the U.S. and the UK attend festivals for the entertainment aspect and to make memories with friends. Again ...

Social Communication Preferences

... turn.Which of the following, if any, is true for you?Please select all that apply. Communicate digitally with friends via written words/texts | Communicate digitally with friends via pictures (e.g., emojis, GIFs) | Communicate with friends in person | Communicate with friends digitally COMMUNICATION WITH FRIENDSIn the U.S., Trendsetters (79%) use text messages most often to communicate with their friends, whereas in the UK Trendsetters are split between in person (59%) and social media (58 ...

Nightlife

... A qualitative overview of youth's perceptions and attitudes toward nightlife culture.In the U.S., the most youth have spent, on average, for a night out is upwards of $400, while in the UK, youth have an average top spend of £350.In the past year, 2 in 5 Trendsetters have cut back on the amount of money they spend when going out.THE BRIGHT SIDE OF NIGHTLIFEWhen young adults go out, 49% in the U.S. and 38% in the UK say it’s to get out of the house. The ability to hang out with friends is ...

Future of Finances

... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...

Shared Interests With Friends

... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...

Sports & Tech

... often as they were a year ago. Trendsetters, more so than young adults overall, are doing all of these things more often or as often as they were a year ago, indicating this trend is likely to grow.Compared to a year ago, would you say you are now doing each of the following more or less often?Please select one response for each. More | The Same | Less | Didn't Do/ Don't Do SPORTS APPS ON PHONE/TABLETAbout two in 10 young people in the U.S. and UK have a team’s app and a similar number have a ...