Future of Finances Aug 26, 2017 ... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...
Shared Interests With Friends Dec 01, 2017 ... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...
Sports & Tech Mar 04, 2017 ... often as they were a year ago. Trendsetters, more so than young adults overall, are doing all of these things more often or as often as they were a year ago, indicating this trend is likely to grow.Compared to a year ago, would you say you are now doing each of the following more or less often?Please select one response for each. More | The Same | Less | Didn't Do/ Don't Do SPORTS APPS ON PHONE/TABLETAbout two in 10 young people in the U.S. and UK have a team’s app and a similar number have a ...
#Following Dec 07, 2019 ... | Religion/spirituality AREAS/TOPICS #FOLLOWING AMONG ATHLETESWhich of the following types of people, if any, do you follow in the areas/topics below? (Athletes)Select all that apply. Volunteering | Professional growth | Activism (e.g., political, social) | News & Current Events | Entrepreneurship/ business | Politics & Social Causes | Climate change | Money/ finance | LGBTQ+ | Religion/spirituality FOLLOWING PREFERENCESWhich of the following statements, if any, are true for you?Select ...
Work & Life Sep 07, 2017 ... A quantitative summary of the working life of today’s youth, including their thoughts on work-life balance and motivations for working overall.66% of youth and 77% of Trendsetters think it’s possible to have it all in life.PRE-WORKPLACE EXPERIENCEOutside of traditional education, global youth believe there are a variety of things that can benefit someone in the workplace, namely prior hands-on experience. More than eight in 10 young people also think both informal and formal professional ...
Getting Canceled Nov 29, 2019 ... shamed | Compared to 5 years ago, celebrities/influencers/ athletes act differently now to avoid being publicly shamed SUPERFAN CULTUREHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Superfans blindly support celebrities/ influencers/ athletes | Superfan culture is toxic | Superfans (or “stans”) have become too demanding of celebrities/influencers/ athletes | Fans today show their love and support for a celebrity/ influencer/ athlete ...
Sports & Food & Beverage Mar 03, 2017 ... Young generations of foodies prioritize this category at sporting events, and are also spurring a growing market for food and beverages that help with their own athletic pursuits.53% of U.S. youth and 44% of UK youth say food and drinks are the best part of sports.SPLURGING ON FOOD & BEVERAGEAs discussed in the TasteMakers macro, young adults happily spend what they consider to be a lot of money on food and beverages. It’s fitting then that 42% of U.S. youth and 62% of U.S. Trendsetters ...
The Future Of Innovation Aug 25, 2018 ... A quantitative overview of youth’s perceptions toward the future of innovation and technology.1 in 3 UK and 1 in 5 U.S. Trendsetters do not want to get the first version of a new technology.OUTSIDE INTERESTSOnce portrayed as far-fetched ideas in sci-fi movies, space travel and traveling at the speed of light are now becoming IRL innovations for Gen Ys and Gen Zs. Nearly half of U.S. and UK Trendsetters are interested in space travel/tourism, and another four in 10 are also interested in hyper ...
Athletes, Teams, & More Mar 08, 2017 ... , especially men, say they are going to be a fan of their favorite team for life and that rooting for their favorite teams gives them a sense of purpose. Trendsetters, far more than the overall population of young adults, say that anyone who knows them knows who their favorite team is and admit to heckling/cheering against their team’s opponents. Nearly a third of Trendsetters have even cried when their favorite team has lost.Which of the following, if any, are true for you?Please select all that apply. I ...
Rent Or Own Sep 01, 2017 ... residence | I live in corporate/military provided housing RENTING HOMES AND PROPERTY Nearly half of young adults have already rented out or are interested in renting out their personal equipment, such as lawn mowers and bicycles. Zs are significantly more likely than Ys to do so, likely because they are always looking for ways to earn money. Another 45% of young people have rented out/would be interested in renting out their home, for example through Airbnb, and 40% say the same about renting ...
