Brands And Marketing Mar 22, 2016 ... Young adults hold brands to high standards and support those that do their part for the greater good.TOP 10 BRANDS MAKING THE WORLD A BETTER PLACE U.S.In your personal opinion, what one brand is doing the best job of making the world a better place? 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 TOP 10 BRANDS MAKING THE WORLD A BETTER PLACE UKIn your personal opinion, what one brand is doing the best job of making the world a better place? 151 | 151 | 151 | 151 | 151 ...
Love Dating Dec 13, 2015 ... almost equal importance on a sense of humor with 47% noting it as an important element. Characteristics that complete a well-rounded individual—intelligence and good manners—also earn top spots. And while they look for more meaningful characteristics first, physical attractiveness rounds out the list of the top five traits they seek. Traditional markers of compatibility, such as ethnicity, religion, and social class are becoming relics of the past. However, youth in Brazil and India place increased ...
Popular Culture & Music May 24, 2018 ... | Festivals | Vinyl records | Other | None of the above 7 in 10 youth around the globe agree music should be available for free, and this rises to over 8 in 10 among youth in India.MUSIC COOL FACTORSAlthough young people still embrace analog mediums to listen to music, digital devices are inevitably of greater relevance in culture. Wireless headphones (34%) have the biggest cool factor among global youth, and even more so among 55% of youth in South Africa, followed by Bluetooth ...
Celebrity & Pop Culture Nov 25, 2016 ... While youth think their generation is too consumed with pop culture, they nevertheless regard it as a fundamental part of society and, increasingly, a source of inspiration for their personal and professional lives.Favorite celebrities or influencers that U.S. youth follow on social media. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 Favorite celebrities or influencers that UK youth follow on social media. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 ...
A&S Home and Family Sep 18, 2015 community community community community family family family family home home home home sharing economy sharing economy sharing economy sharing economy urban urban urban urban ... A quantitative overview of young adults' attitudes and behaviors surrounding home and family.WOULD YOU RATHER...? Although they like not being tied down by possessions, young adults would prefer to own rather than rent or use a sharing program for certain items; this is especially true among young women. For instance, the majority—especially teen Zs—would prefer to own both a car and a bike than to access them via a sharing program. This is likely because the sharing economy is ...
Sports & Spending Mar 07, 2017 ... Young adults are shelling out their money towards sports, justifying it as a worthwhile category to spend—and even splurge—on related products and experiences. SPENDING ON EVENTS & MEMORABILIAYoung adults in the U.S. who have spent money on sports memorabilia or souvenirs say on average the largest amount they have spent on these things is just over $200. For their counterparts in the UK, the amount is just over £140. In the U.S, those who have spent money on tickets ...
A&S Brands and Marketing Sep 21, 2015 marketing marketing marketing marketing branding branding branding branding peer-to-peer peer-to-peer peer-to-peer peer-to-peer sharing economy sharing economy sharing economy sharing economy ... —this is especially true for young men. As today’s youth consider brands to be "friends,” they would like brands to provide tips and advice on how to achieve life milestones and congratulate them for reaching these moments. How strongly do you agree or disagree with each of the following statements?Summary of strongly/somewhat agree I would like to see more realistic depictions of adulthood in advertising | I would like brands to provide tips and advice on how to achieve certain life ...
Love Brands and Marketing Dec 17, 2015 ... BRANDSYoung people around the world like when brands enhance their relationships. This poses an opportunity for marketers to provide more products, services, experiences, and advice that can benefit both single people and couples alike. In particular, those living in China, Mexico, and Brazil want brands to play a role in enhancing their relationships more so than young people in other countries. However, in order to best engage a young global audience, brands need to understand what modern romantic ...
Shopping Money Diary Sep 21, 2016 ... provided detailed information about their overall income, savings, and monthly expenditures. While no consumers will have exactly the same spending and saving practices, the diaries allow us to see patterns indicative of future behaviors. The six money diaries that we showcase are vastly different in terms of income, saving habits, and actual purchases made over the course of the week, but some similarities are seen. For example, nearly all diaries showed that the largest percentage of purchases were ...
Modern Parents Correspondence Maps Jun 22, 2016 ... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...
