Brands & Advertising Sep 03, 2019 ... ., satisfying videos) 82% of Trendsetters in the U.S. and 74% in the UK agree shopping helps them relax.OVERWHELMED BY ADS & BRANDSWhich of the following, if any, are true for you?Select all that apply. I feel overwhelmed by the number of advertisements/commercials I see on a daily basis | I feel overwhelmed by the number of options for brands and products to choose from SEEKING OUT BRANDSWhich of the following, if any, are true for you?I seek out brands that... Make my life easier (e.g., make your ...
Travel & Social Media Nov 18, 2018 ... A quantitative overview of young people’s social media habits while traveling.INFLUENTIAL TRAVELWhich of the following, if any, are true for you?Select all that apply I have done an activity on a trip because I saw a post about it on social media from an influencer | I have taken a trip to a certain location because I saw a post about it on social media from an influencer | I follow influencers to get travel/holiday ideas 51% of U.S. Trendsetters and 48% in the UK generally try to ...
Activities At Home Nov 29, 2018 ... below that you agree with more.I prefer to spend my free time... At home | Outside my home | Inside my community/ neighborhood | Outside of my community/ neighborhood Nearly 4 in 10 youth in the U.S. and UK would rather live a nomadic life/move around a lot than put down roots/settle in a community.OWNING A HOMEWhich of the following, if any, are true for you?Please select all that apply I don't think I'll ever be able to afford a home | I never want to own a home SMALLER COMMUNITYPlease ...
Innovation & Healthcare Aug 28, 2018 ... A quantitative overview of young people’s attitudes and perceptions toward innovation and healthcare/medicine.71% of Trendsetters in the U.S. and 57% in the UK actively seek out and try innovation in healthcare/medicine.HEALTH INNOVATIONSMore than four in five U.S. and UK Trendsetters agree they want to see more innovations to improve their mental health, current health, and their longevity.How much do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary ...
Brands' Role in Innovation Aug 26, 2018 ... A quantitative overview of youth’s perceptions of brands and the role they play in innovation.Nearly 9 in 10 U.S. and UK Trendsetters respect brands that try to innovate even if they fail.KEEPING UP WITH INNOVATIONBrands have big shoes to fill—according to three in four Trendsetters in the U.S. and UK who agree brands have a responsibility to be innovative, and what’s more, always need to be innovating to be relevant. While innovation is key, youth recognize the effort brands are putting ...
Habits & Routines Data Jun 23, 2020 ... A quantitative overview of young people's habits and routines related to the Covid-19 pandemic, now and into the future.FEELING GOOD & HEALTHYPlease select one statement from each pair below that you agree with more. Coming out of this pandemic, I'll feel good in how I handled it | Coming out of this pandemic, I'll feel I could have handled it better | In the past month, I have been more healthy in my habits | In the past month, I have been less healthy in my habits IMPORTANCE OF SELF ...
Popular Culture & Food/Beverage May 18, 2018 ... strengthened by the fact that a majority of young people around the world say that food and beverages from other regions/countries are more accessible. These sentiments are especially strong among women and youth aged 22-34, as well as those in South Africa, China, the U.S. India, and Indonesia.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Food/drink is an important part of popular culture today | Foods/beverages that used to be unique to ...
Innovation Reality Check Aug 31, 2018 ... trying holographic technologies. Few have not tried/are not interested in trying any of these technologies.Which of the following best describes your experience with each of the following technologies?Tried It And Liked It Summary Voice controlled technology | 3D (3-dimensional entertainment where you wear special glasses) | Virtual reality (wearing a device to simulate being in a different environment) | 4D (4-dimensional includes 3D glasses but also simulates your other senses, for example, by ...
Popular Culture & TV May 23, 2018 ... A quantitative overview of youth’s TV consumption and preferences.41% of global youth can’t go a day without watching TV, with women and those aged 30-34 most likely to say so.INSPIRATION AND INTEREST IN TVMore than 4 in 10 global youth follow popular culture around TV, and a third get inspiration for this category from social media. This is particularly true among those aged 22-34. Young people in India, the U.S., South Africa, and Nigeria are most likely to follow TV. Those in Japan and ...
Innovation Adoption Sep 06, 2018 ... A quantitative overview of youth’s attitudes and openness toward the adoption of new innovations and technologies.ADOPTION RATEWhen asked to select the description that best describes them and their attitudes toward innovation, half of U.S. and UK Trendsetters (52% and 50%, respectively) view themselves as an Innovation Explorer. These individuals are excited about innovation, try to be among the first to know about new innovations, and have a generally positive and receptive attitude about the ...
