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Current Events & Issues

... platforms/services that you use to educate yourself on political/social issues. Which of the following factors determine whether or not you trust that source?Select all that apply. Uses expert or well researched sources | It goes into issues in-depth | Includes a diversity of opinions | It is easy to understand | Reflects the opinions of diverse populations (e.g., race, gender, age) | It uses raw or uncensored content | Its content is well curated | Is not-for-profit | It is ...

Love Brands and Marketing

... BRANDSYoung people around the world like when brands enhance their relationships. This poses an opportunity for marketers to provide more products, services, experiences, and advice that can benefit both single people and couples alike. In particular, those living in China, Mexico, and Brazil want brands to play a role in enhancing their relationships more so than young people in other countries. However, in order to best engage a young global audience, brands need to understand what modern romantic ...

Popular Culture & Music

... | Festivals | Vinyl records | Other | None of the above 7 in 10 youth around the globe agree music should be available for free, and this rises to over 8 in 10 among youth in India.MUSIC COOL FACTORSAlthough young people still embrace analog mediums to listen to music, digital devices are inevitably of greater relevance in culture. Wireless headphones (34%) have the biggest cool factor among global youth, and even more so among 55% of youth in South Africa, followed by Bluetooth ...

Sports & Spending

... Young adults are shelling out their money towards sports, justifying it as a worthwhile category to spend—and even splurge—on related products and experiences. SPENDING ON EVENTS & MEMORABILIAYoung adults in the U.S. who have spent money on sports memorabilia or souvenirs say on average the largest amount they have spent on these things is just over $200. For their counterparts in the UK, the amount is just over £140. In the U.S, those who have spent money on tickets ...

Shopping Money Diary

... provided detailed information about their overall income, savings, and monthly expenditures. While no consumers will have exactly the same spending and saving practices, the diaries allow us to see patterns indicative of future behaviors. The six money diaries that we showcase are vastly different in terms of income, saving habits, and actual purchases made over the course of the week, but some similarities are seen. For example, nearly all diaries showed that the largest percentage of purchases were ...

A&S Education

... A quantitative overview of youth's attitudes and preferences surrounding education, specifically college.Only 5% of teen Zs are uninterested in going college, while another 11% are unsure about attending. QUESTIONING COLLEGE Today’s youth are well aware of the financial strain associated with continuing education. Among those who are unsure or not interested in going to college, nearly half say it’s because they can’t afford it. For Trendsetters, this number jumps to 67%. The debt associated ...

Modern Parents Correspondence Maps

... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...

Love Landscape

... young people around the world feeling financially strained and disposable, with the latter particularly evident among females. Thinking about love today, which of the following words or phrases best describes your sentiment towards dating, relationships, and marriage?Select all that apply for each category. Fun | Expensive | Disposable | Time consuming | Rewarding | Confusing | Fulfilling | Challenging | Stressful | Waste of time | Irrelevant | Overwhelming | Lot of work ...

Political Information Sources

... ) | Romantic partner | Blogs | Local radio | Other people (aside from friends, family members and romantic partners) | Billboards | Magazines | Podcasts | Religious institution(s) TOP 5 TRUSTED TV CHANNELS FOR POLITICAL NEWS U.S.Which of the following, if any, are your top three trusted TV channels to get political information and news? 151 | 151 | 151 | 151 | 151 TOP 5 TRUSTED TV CHANNELS FOR POLITICAL NEWS UKWhich of the following, if any, are your top three trusted TV ...

Deeper Connections With Friends

... be part of a large event. For instance, eight in 10 youth would take a friend as their +1 to a wedding, and another seven in 10 youth would take a friend to their high school or college reunion; approximately eight in 10 Trendsetters would do both. One in five youth have also asked a friend to go with them to a doctor’s appointment, an even more intimate ask of a friend.Which of the following best describes you?Strongly/Somewhat Agree Summary I would take a friend to a wedding as my +1 | I would ...