Innovation Woes Sep 04, 2018 ... A quantitative overview of young people’s apprehensions toward new technology and innovations.Less than 1 in 10 U.S. and UK Trendsetters have a fear of technology.ADOPTION HURDLESUnanimously, young people agree the biggest hurdle preventing them from adopting new technologies is the high cost, a sentiment felt most among Trendsetters—76% in the UK and 74% in the U.S. Another two in five Trendsetters across the U.S. and UK also feel the following are barriers to adoption of new ...
Popular Culture & Movies May 22, 2018 ... A quantitative overview of youth’s attitudes and preferences towards movies.FOLLOWING MOVIESNearly half (48%) of all global youth follow popular culture around movies today. Youth in China (64%), France (55%), and Turkey (54%) are the most likely of any country to follow popular culture in this category. One-third of global youth also find inspiration from movies on social media, and another quarter are interested in learning more about movies in general.Please select which statements, if any ...
Innovation & Society/Social Causes Sep 02, 2018 ... A quantitative overview of youth’s perceptions of social causes within innovation and technology.8 in 10 Trendsetters in the U.S. and 7 in 10 in the UK agree technology is making society better rather than worse.CHANGES FOR THE BETTERFour in five U.S. and UK Trendsetters believe that most innovations are changing the world for the better rather than for the worse, and U.S. men (73%) are more likely than U.S. women (64%) to believe this. More youth also believe that most innovations are changing ...
Betterment & Fitness Mar 03, 2018 ... A quantitative overview of youth’s perceptions of exercise and fitness, as well as their participation.76% of youth in the U.S. and in the UK exercise at least a few times a week. FITNESS PARTICIPATIONMost youth and Trendsetters are focused on being healthy, as more than three-quarters of U.S. and UK youth have tried a new workout/fitness routine or a new diet/nutritional program. To learn more or help track workout progress, almost three in four U.S. and UK youth are turning to digital ...
Betterment & Health/Wellness Mar 04, 2018 ... A quantitative overview of youth’s attitudes and perceptions towards health and wellness.TAKING CHARGEOver 90% of Trendsetters across the U.S and UK feel in charge or would like to take charge of their physical and mental health, as well as healthcare overall.Which of the statements below best corresponds with how you feel about each of the following categories?I Feel In Charge/ Would Like to Take Charge of This Area of My Life Physical health/fitness | Mental health | Healthcare FEELING ...
Entertainment & Gaming Mar 01, 2018 ... going to sleep/in bed SENSE OF ACCOMPLISHMENTMore than a third (36%) of U.S. and UK youth feel a sense of accomplishment when they level-up/complete a video game, while half of U.S. and UK Trendsetters feel the same. Nearly half of U.S. and UK Trendsetters also feel a sense of accomplishment when they finish a season or series of a TV show. About four in 10 Zs appreciate finishing a TV show series or season, more so than Ys.Which of the following, if any, are true for you?Please select all that ...
Deeper Connections With Friends Nov 30, 2017 ... A qualitative overview of how romantic relationships and friendships are evolving.RELATIONSHIP STATUSWhen it comes to romantic relationships, 53% of youth in the U.S. and 42% in the UK are not in one, compared to just 36% of Trendsetters in the U.S. and 39% in the UK who are single. Men are less likely than women, across the board, to not be in a relationship. Which of the following best describes you?Please select one. Not in a relationship | In a relationship 37% of UK Trendsetters ...
Drinking & Drugs Nov 24, 2017 ... A quantitative overview of drinking and drug culture among youth of drinking age.81% of UK youth and 75% of U.S. youth who are of drinking age consume alcohol.REASONS FOR DRINKINGMost Trendsetters (54% in the UK and 51% in the U.S.) drink alcohol because they enjoy the taste, the most common reason they imbibe. In the U.S., Trendsetters (48%) and youth overall (35%) are more likely to drink alcohol as a way to relieve stress than those in the UK (38% and 31% respectively). Another common reason ...
Socializing At Home Nov 22, 2017 ... A qualitative overview of the role of home in socializing with friends. 68% of UK youth and 61% of youth in the U.S. say that staying in is the new going out, and 6 in 10 prefer to do so.NO FOMOSeven in 10 youth across the U.S. and UK feel more comfortable turning down social plans then they did a year ago. U.S. Trendsetters (75%) are the most comfortable doing so, followed by Zs in the UK (72%) and Ys in the U.S. (69%). When canceling plans with friends, four in 10 Trendsetters do so ...
Finding Purpose Sep 06, 2019 ... A quantitative overview of young people's attitudes and behaviors towards finding purpose. Among Trendsetters, 45% in the U.S. and 29% in the UK believe they know their purpose in life. FINDING ONE’S PURPOSEHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I believe that I will discover my purpose in life | I am still trying to find my purpose in life KNOWING WHAT TO DOWhich of the following, if any, are true for you?Select all that ...
