Friends & Festivals Nov 26, 2017 ... A quantitative overview of the perceptions and attitudes on music, food, and festivals among youth.FESTIVAL ATTENDANCENearly four in 10 U.S. Trendsetters and a third in the UK have been to a music festival in the past year with friends. Among youth overall, fewer have gone to music festivals with friends, at only one in 10. Yet, another one in three Trendsetters across the U.S. and UK have been to a food or drinking festival with friends, with drinking festivals being particularly popular among ...
Popular Culture & Art/Design May 15, 2018 ... A quantitative overview of global youth’s attitudes and perceptions towards art/design in popular culture.FOLLOWING ART & DESIGNA quarter of youth around the world follow culture related to art and design, a third get inspiration for this category from social media, and nearly three in 10 want to learn more about the topic. Women are more likely than men to be interested in art/design. Young people in China, Turkey, and Nigeria are more likely than their global peers to say they get inspiration ...
Work Preferences Sep 08, 2017 ... A quantitative overview of the working preferences of young adults, from traditional corporate structures, to dress codes, to benefits.While 52% of youth would rather make a lot of money, 56% of Trendsetters would rather make a difference in the world.PREFERRING TRADITIONAL VS. UNTRADITIONAL The majority of young people (69%) would opt to work for a well-established company vs. a startup (31%). However, when it comes to company structure, more would want the untraditional, with 57% saying ...
Popular Culture & Music May 24, 2018 ... A quantitative overview of youth’s perceptions and experiences around music.61% of youth globally can’t go a day without listening to music, with this increasing to 74% among youth in Mexico and 70% in South Africa.76% of youth around the world listen to music at least once a day, jumping to 90% among youth in Mexico, 85% in South Africa, and 81% in the U.S. and India.7 in 10 global youth use a streaming music service, and this jumps to 9 in 10 youth in China and 8 in 10 youth in ...
The Future Of Innovation Aug 25, 2018 ... A quantitative overview of youth’s perceptions toward the future of innovation and technology.1 in 3 UK and 1 in 5 U.S. Trendsetters do not want to get the first version of a new technology.OUTSIDE INTERESTSOnce portrayed as far-fetched ideas in sci-fi movies, space travel and traveling at the speed of light are now becoming IRL innovations for Gen Ys and Gen Zs. Nearly half of U.S. and UK Trendsetters are interested in space travel/tourism, and another four in 10 are also interested in hyper ...
Living Preferences Aug 31, 2017 ... A quantitative look at young adults’ preferences when it comes to where and with whom they live, from having roommates to living in different locations, to the proximity to people and amenities they crave.Trendsetters (43%) are more likely than youth overall (31%) to say it’s more fun to live with someone else than live alone.LIVING WITH OTHERSWhen choosing between living with a good friend and someone they don’t know that well, more than three-quarters of young adults would prefer to live with ...
Future of Finances Aug 26, 2017 ... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...
Job Search & Consideration Sep 03, 2017 ... A quantitative overview of how today’s youth are looking for jobs, and what benefits, perks, and policies attract them to companies.PARENTAL GUIDANCEAmong youth, those in AUS are most likely to have their parents be involved in helping them get a job. For instance 14% of those who have ever had job in AUS say their parents have helped them negotiate a job offer. Additionally, 12% of AUS youth have had their parents set up a job interview for them. Young people across all three countries are ...
Career Aspirations Sep 04, 2017 ... A quantitative look at what young people want out of their work life, from what makes them feel successful at their current job to their long-term career goals.More than half of Trendsetters believe that one day they’ll discover their purpose in life.Youth’s interest in leadership is poised to grow, as Trendsetters are more likely than the general population of youth to want to manage people as part of their job.ENTREPRENEURS Young people, especially Ys, see the perks of being your own ...
Mixing & Mingling Dec 03, 2017 ... A quantitative overview of how youth spend their free time socializing with friends.U.S. and UK youth spend an average of 3 nights a week going out.TIME SPENT SOCIALIZINGDuring an average weekday, youth and Trendsetters spend roughly five hours a day socializing. On the weekends, the average time spent socializing increases to 6.4 hours among U.S. Trendsetters and 6.23 hours among UK Trendsetters. Zs in the U.S. spend more time socializing during the week than Ys in the U.S., as well as their ...
