Nightlife Nov 25, 2017 ... A qualitative overview of youth's perceptions and attitudes toward nightlife culture.In the U.S., the most youth have spent, on average, for a night out is upwards of $400, while in the UK, youth have an average top spend of £350.In the past year, 2 in 5 Trendsetters have cut back on the amount of money they spend when going out.THE BRIGHT SIDE OF NIGHTLIFEWhen young adults go out, 49% in the U.S. and 38% in the UK say it’s to get out of the house. The ability to hang out with friends is ...
Work & Life Sep 07, 2017 ... A quantitative summary of the working life of today’s youth, including their thoughts on work-life balance and motivations for working overall.66% of youth and 77% of Trendsetters think it’s possible to have it all in life.PRE-WORKPLACE EXPERIENCEOutside of traditional education, global youth believe there are a variety of things that can benefit someone in the workplace, namely prior hands-on experience. More than eight in 10 young people also think both informal and formal professional ...
Friendship Goals Dec 02, 2017 ... A quantitative overview of the responsibilities that young people feel as a part of modern friendships.HELP FROM FRIENDSAmong youth, 84% in the U.S. and 78% in the UK agree that friends should help them become a better person. Just as many U.S. youth and 83% of UK youth also agree their friends should help them become a happier person, and Trendsetters are even more likely to feel this way, suggesting this expectation will grow.How strongly do you agree or disagree with each of the following ...
Personal & Professional Betterment Mar 08, 2018 ... A quantitative overview of youth’s professional development and goals today.93% of U.S. and UK Trendsetters agree improving intellectually helps make them the best version of themselves.INTELLECTUAL FRIENDSNearly nine in 10 Trendsetters say they have intellectual conversations with friends and share educational content with one another. Youth in the U.S. are more likely than their counterparts in the UK to share this type of content with friends. Within the U.S., Ys (73%) are more likely than ...
Popular Culture Pressures May 12, 2018 ... A quantitative overview of the pressures global youth face when it comes to their social lives and entertainment.Nearly 1 in 3 youth globally like discussing popular culture experiences with others.1 in 5 youth around the globe feel pressure to consume certain entertainment because it's popular, and this jumps to 1 in 3 among youth in China and 1 in 4 among youth in Nigeria.FEELING THE PRESSURENearly six in 10 youth globally feel pressure to have an interesting social life, while another half ...
Innovation Overview Sep 05, 2018 ... A quantitative overview of youth’s general attitudes toward innovation and technology. 151 151 MOST INNOVATIVELooking across 23 areas/industries, the #1 most innovative area—according to one-third of U.S. and UK Trendsetters—is gaming, and this percentage jumps to nearly half among men in the U.S. and UK. To Trendsetters in the U.S., the #2 most innovative area/industry is music, followed by fashion & style at #3, and vehicles/transportation at #4. To Trendsetters in the UK ...
Rent Or Own Sep 01, 2017 ... A quantitative look at the home ownership and rental status of today’s youth, as well as their attitudes towards renting vs. owning overall.RENTERS VS. OWNERSThe same number of young adults (27%) rent their room/home as the number who live with their parents and do not pay rent, largely driven by Zs. Slightly fewer (24%) own their own home, with Ys being significantly more likely than Zs to be homeowners. Those in the U.S. are more likely than those in the UK and AUS to own a home. Fewer than ...
Trends, Inspiration, & Learning Jun 14, 2019 ... A quantitative overview of young people's interest and involvement surrounding specific shopping categories.FOLLOWING CATEGORY TRENDSWhich of the following, if any, are true for you in each of the categories listed below?I Follow Trends In This Category Summary Clothing | Shoes | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Entertainment events/experiences (e.g. theater, concerts) | Dining out (e.g., restaurants, takeout, fast ...
Gen Z & Personal Care Jun 01, 2017 ... A quantitative overview of Gen Zs’ grooming habits and preferences, including the personal care products they use and resources they consult.26% of young people in the U.S. and 20% in the UK are making an effort to relax more. This number is more than double among Trendsetters. PERSONAL CARE PRODUCTSFemale Zs are more likely to use personal care products than their male counterparts, as are Trendsetters versus gen pop. The most commonly used products among Zs are body care related (62% in ...
Gen Z & Open-Mindedness Jun 09, 2017 ... A quantitative overview of Gen Zs’ open-minded nature, including attitudes about gender and their global outlook.DECONSTRUCTING GENDERAlthough about seven out of 10 Zs and eight out of 10 Trendsetters think boys and girls are equal, they don’t necessarily stand by this sentiment when it comes to more specific issues around gender. Only about four in 10 Zs think their generation believes that people can be masculine, emotional, and open-hearted at the same time, or that gender doesn’t define a ...
