Social Communication Preferences Nov 29, 2017 ... A quantitative overview of how youth today are utilizing text chat and video apps to stay in touch with friends.COMMUNICATION TYPESWhen communicating digitally with friends, 72% of U.S. youth and 69% of UK youth prefer to communicate via written words and texts over the use of emojis or GIFs. Additionally, 66% of youth in the U.S. and 65% in the UK prefer to have an in person rather than digital communication approach, especially among Gen Zs in the U.S., as conversations take a more personal ...
Shared Interests With Friends Dec 01, 2017 ... A quantitative overview of how youth want friends who share similar interests in products and passions as themselves.72% of U.S. youth and 68% in the UK would rather have friends with similar interests and passions as they do.SIMILAR INTERESTSHumor is the most important trait for U.S. and UK youth to share an interest in with their friends, with 56% and 48%, respectively saying this. Seven in 10 Trendsetters agree. Two in five youth also look for friends who share the same taste in music ...
Work Life & Friendship Nov 23, 2017 ... A quantitative overview of how work life blends into social outings. 37% of U.S. and UK Trendsetters share similar professional interests with their friends.7 in 10 young people, including 8 in 10 U.S. Trendsetters, prefer to go home after work first if they plan on going out that night.AFTER WORK SOCIALIZINGFor those who plan on going out after work, there are a few things they do to get ready before meeting up with friends. Among U.S. Trendsetters, 79% want to change their outfit ...
Work Worries Sep 05, 2017 ... A quantitative look at the problems that young adults see in today’s workplace.DISTRUSTFewer than one in 10 young people say they trust large corporations or startups, however men are significantly more likely than women to trust both. Additionally, only 9% of today’s youth trust human resources departments. Although Trendsetters are more likely than the general population of youth to trust all three, companies have a long way to go to seem credible in the eyes of this young demographic. ...
Sports & Tech Mar 04, 2017 ... often as they were a year ago. Trendsetters, more so than young adults overall, are doing all of these things more often or as often as they were a year ago, indicating this trend is likely to grow.Compared to a year ago, would you say you are now doing each of the following more or less often?Please select one response for each. More | The Same | Less | Didn't Do/ Don't Do SPORTS APPS ON PHONE/TABLETAbout two in 10 young people in the U.S. and UK have a team’s app and a similar number have a ...
For The Love Of The Game Mar 10, 2017 ... Sports plays an important role in young adults’ lives, providing them with joy, reasons to celebrate, and a means for connecting with others.The majority of U.S. and UK Trendsetters say they are addicted to sports.64% of U.S. Trendsetters and 59% of those in the UK say their interest in sports is an 8, 9, or 10.IMPORTANCE OF SPORTSSports are an integral part of young adults’ lives, whether it be watching or playing sports, or following their favorite teams or players. In fact, young men in both ...
Athletes, Teams, & More Mar 08, 2017 ... , especially men, say they are going to be a fan of their favorite team for life and that rooting for their favorite teams gives them a sense of purpose. Trendsetters, far more than the overall population of young adults, say that anyone who knows them knows who their favorite team is and admit to heckling/cheering against their team’s opponents. Nearly a third of Trendsetters have even cried when their favorite team has lost.Which of the following, if any, are true for you?Please select all that apply. I ...
Sports & Food & Beverage Mar 03, 2017 ... Young generations of foodies prioritize this category at sporting events, and are also spurring a growing market for food and beverages that help with their own athletic pursuits.53% of U.S. youth and 44% of UK youth say food and drinks are the best part of sports.SPLURGING ON FOOD & BEVERAGEAs discussed in the TasteMakers macro, young adults happily spend what they consider to be a lot of money on food and beverages. It’s fitting then that 42% of U.S. youth and 62% of U.S. Trendsetters ...
Sports & Entertainment Mar 06, 2017 ... ;Many young adults, especially Trendsetters, are interested in watching a wide variety of sports-related content. Young adults in the U.S. express the most interest in watching shows/movies about players, athletes, and teams, while those in the UK are most interested in watching sports-related documentaries. Trendsetters are more likely than young adults overall to like watching all types of sports-related content. In fact, nearly twice as many Trendsetters than young adults overall would want to ...
Sports & Spending Mar 07, 2017 ... Young adults are shelling out their money towards sports, justifying it as a worthwhile category to spend—and even splurge—on related products and experiences. SPENDING ON EVENTS & MEMORABILIAYoung adults in the U.S. who have spent money on sports memorabilia or souvenirs say on average the largest amount they have spent on these things is just over $200. For their counterparts in the UK, the amount is just over £140. In the U.S, those who have spent money on tickets ...
