Technology & Social Media Nov 20, 2016 ... Youth regard technology as a blessing when it comes to entertainment, and they’re taking advantage of it to create their own content and to go behind the scenes of the properties and performers they love.82% of U.S. and UK youth believe technology makes experiencing entertainment better, not worse.SHARING ENTERTAINMENTTrendsetters are more likely than the general population of young adults to upload and share videos of themselves, with more than a quarter saying they have shared a livestream ...
Bingeing Nov 23, 2016 ... Entertainment bingeing is on the rise among youth, who regard it as a valuable way to consume content on their own terms and achieve instant gratification. Two in 10 youth ages 18 and older have chosen to binge-watch TV over having sex.Nearly half of youth are bingeing TV or movies weekly or more often.THE EVOLUTION OF BINGEING More than a third of youth are bingeing on entertainment more now than they were last year, and more than four in 10 report bingeing the same amount as ...
Children's Activities Jun 23, 2016 ... Parents want children to have time just being kids and to experience many of the joys of childhood that they did when they were young.PLAY PREFERENCESMost parents want their child to have a balance of physical and digital play, but when it comes to preferring one over the other, a greater number want their child to spend time on physical play than digital play (45% of parents in the U.S. and 40% in the UK versus 9% in each country). They want to ensure that tactile skills and creativity ...
Work Jun 27, 2016 ... Both working and stay-at-home parents feel they have difficult jobs, but they often face similar challenges.Four in 10 U.S. and UK parents believe it’s possible to have a full-time career and a full-time family life simultaneously.STAY-AT-HOME STATUSOf those who consider themselves stay-at-home parents, about three-quarters do not work outside of this role at all. Stay-at-home moms in both the U.S. and UK are more likely than stay-at-home dads to not have a side job of some kind. Stay-at-home ...
Shopping and Technology Sep 26, 2016 ... Young people crave technology that makes their shopping experience more informed, convenient, and social.Half of U.S. and UK Trendsetters have posted reviews online.Men are more likely than women to modify or hack a product to make it better.More than a quarter of youth and nearly a third of Trendsetters like services that help them track their purchases.PAYMENT PREFERENCESYoung consumers want convenient and efficient ways to conduct transactions. To that end, the majority have used or ...
Popular Culture News & Social Causes May 14, 2018 ... A quantitative overview of how popular culture is shaping the conversation around social issues impacting youth today.Nearly 2 in 5 young people around the globe follow news from other countries, and this jumps to 1 in 2 youth in Nigeria and South Africa.Half of all global youth check the news at least once a day, increasing to 56% among those aged 22-34 and 67% among youth in India.INCLUSIVE POPULAR CULTUREA rise of inclusivity in popular culture of previously marginalized groups is seen ...
Innovation & Distribution Mediums Sep 27, 2018 ... A quantitative overview of the distribution mediums young people are utilizing today.SPEND ON DIGITAL CONTENTOn average, young consumers spend more money each month on video subscriptions ($32 among U.S. Trendsetters and $20 among UK Trendsetters) than any other digital content subscription service. Coming in at #2 and #3, respectively, gaming subscriptions report an average spend among Trendsetters of $22 in the U.S. and $14 in the UK, while music/radio subscriptions report an average of $20 ...
Brands And Activism Mar 23, 2016 ... . and the UK think less of brands that do not support the social issues they care about. In addition, nearly three-quarters feel that brands need to offset any negative practices by giving back.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Brands are expected to act in a socially responsible way | Brands need to adhere to higher ethical standards than they currently do | It's important brands offset socially irresponsible practices by ...
Parenting Challenges Jun 25, 2016 ... While being a parent is incredibly rewarding, modern moms and dads acknowledge that it comes with many challenges.Two in 10 parents feel their child understands more than they do.CONCERNEDWhile modern parents have no shortage of childrearing advice and information at their disposable, they feel that parents have to learn as they go and more than one in 10 say they don’t really know what they are doing. Moreover, about a quarter worry that, despite their best efforts, their child will not ...
Brands And Marketing Mar 22, 2016 ... Young adults hold brands to high standards and support those that do their part for the greater good.TOP 10 BRANDS MAKING THE WORLD A BETTER PLACE U.S.In your personal opinion, what one brand is doing the best job of making the world a better place? 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 TOP 10 BRANDS MAKING THE WORLD A BETTER PLACE UKIn your personal opinion, what one brand is doing the best job of making the world a better place? 151 | 151 | 151 | 151 | 151 ...
