173 results for '"#Celebrate"'
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Macrotrends

The Future Of Experiential Retail

... experiences can bridge their digital social lives in an IRL way. Zs prize, and therefore prioritize, their digital socialization and the online communities they are part of, and having in-store shopping experiences where brands both celebrate these communities and convene them IRL is a valuable reinforcement of their digital social lives.I kind of prefer going to the [physical] location myself, because I find that looking through the different options while looking for the specific item I have in mind can ...

Major Dads

... depictions of the stereotypical “dummy dad.” Celebrate how Y dads are uniquely approaching parenthood, and be sure to acknowledge this throughout the year, not just on Father’s Day.Gen Y dads are the first generation of fathers to assume a more equal share of parenting responsibility with their partners, yet they still have few male parenting role models. Provide them with communities through which they can bond with other dads, seek advice, and share their creative “dad hacks.”  - DAD ...

Play The Game

... sports, meaning there’s much room for growth in this area. We foresee a rise in branded sports festivals and field day-like experiences for young adults to engage in and celebrate sports.Sports leagues have long offered programs for youth to play sports, but as sports are on the decline in schools, these spaces are becoming more crowded. Brands have an opportunity to pick up the slack. Just as leagues have often supported youth to invest in the next generation of star players, brands have the ...

Soloists

... involved. Experiences and products that have typically catered to couples or groups should consider offering packages that account for and celebrate the new Soloist mindset (key industries include restaurants, movie theaters, travel, and the arts). Highlight the personal growth opportunities afforded by your product or service. For example, West Elm’s DIY workshops help consumers learn about interior design and craftsmanship. Look into offering programs that expose users to new skills, knowledge, and ...

IRL (In Real Live)

... pop-ups. Youth are constantly in search of ways to make ordinary days feel more exciting (see #Celebrate), and getting to consume content in this manner is certainly more notable than saying one stayed in all weekend bingeing a show. And as the production quality of television is now on par with that of cinema, it’s only fitting that displaying shows in this manner with more state-of-the-art technology and discussing them as cultural events is the next iteration for their delivery.I would be ...

Gender Trends

... Bombe, one of the latest indie food magazines to launch, is differentiating itself from the pack through its feminist leanings: Almost all subjects and contributors are women. Published biannually, Cherry Bombe’s mission is to celebrate the women who are influencing modern food culture, from farmers and chefs, to restaurateurs and mixologists, to food stylists and scientists. Founders Kerry Diamond (who also co-owns two hip Brooklyn restaurants, Seersucker and Nightingale 9) and Claudia Wu met while ...

Brand We

... alternative forms of gifting outside of the typical registry items. Personalization is a key part of wedding planning today. Contemplate ways that your brand could play a role in this Brand We. For example, a beverage brand may be an unofficial sponsor by providing free product used for the increasingly common “signature” cocktails couples are creating for their celebrations. Brands often serve as a shared passion point for couples. Think about how you can support or celebrate “couple fans” in resonant ...

Breaking Bad

... fluidity, but it's now Gen Zs who are making it acceptable on a mainstream level, and prompting brands to reflect this in their marketing, entertainment, and products. The rise of parties that allow participants of all generations to celebrate once-stigmatized milestones, from getting one’s period to getting divorced, similarly reinforces shifting societal attitudes about once taboo subjects. No single generation is responsible for implementing entirely new social norms, because without small ...

Gender Worldwide

... fee of $300). Author Nandini Krishnan (Hitched: The Modern Woman and Arranged Marriage) believes that family will continue to play a major role in young Indians’ efforts to marry, but also proposes that arranged marriages will continue to evolve —and could ultimately resemble a family-centric approach to online dating. BRAZIL: BEAUTY AT SPOLETO To celebrate International Woman’s Day, Brazilian restaurant chain Spoleto promised every female customer a free meal on the condition that she ...

Dual Intentions

... remiss not to do so. ACTION ITEMS Brands have a tremendous opportunity to join the cultural conversation surrounding modern dating culture. Not only can they depict, celebrate, and facilitate moments of romantic connection, but they can also show the value (and relatable humor) in those dating situations that don’t lead to love. Dating is entertainment, even among those not currently participating in it. Consider, for instance, how fans of The Bachelor franchise enjoy dissecting contestants ...