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Macrotrends

The Comment Box

... to remove anonymous comments from their sites. TAKING NOTES The success of the crowdsourced lyrics site Rap Genius popularized the idea of annotated content, and further demonstrated that users, when adequately invested, were willing to contribute and play by the rules. Atlantic Media’s online business site Quartz aims to apply this mentality to its news content. The site recently announced that it would permit users to leave annotations in the margins of pieces published on-site. Unlike the ...

The Democratization Of Sports

... can adjust their business model to meet the expectations of young consumers, sports leagues are instead focusing on furthering their current TV-centric approach. For example, MLB has been implementing rules to incrementally shorten the game. However, shaving off a few minutes here or there doesn’t significantly change the investment required to watch a game when average times still run to nearly three hours. Conversely, some leagues are making games longer by adding in more commercial breaks ...

Overboredom

... spend their free time doing activities that they consider productive and creative, not just hanging out. This ProPlay mentality, which has them elevating recreational pursuits and extracurricular activities as mediums for advancing in life, is impacting their feelings about free time today. Instilled with the understanding that they can do anything their elders can do, they no longer see age as a barrier to entry to learning a new skill, starting a business, or simply educating themselves about what ...

Fauxsumerism

... For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.The act of shopping used to have a fairly narrow definition. It was contained within specific locations, like malls and shopping strips, and restricted to business hours. With the advent of the Web and then mobile tech, these parameters have of course dissolved—and, as a result, the very definition of what it means to “shop” has expanded. Today’s young consumers are less likely to ...

The Monetization Generation

... opportunities to make money. To attract and retain Zs, employers will have to enable and even encourage their involvement in side projects and not view this as detracting from their business, but rather, understand it as part of Zs’ identity. What’s more, Zs’ interest in investing and participating in the stock market will mean they’ll seek to have stock in the companies they work for, and this financial incentive will further motivate them to prioritize their jobs.The Monetization Generation signals good ...

Flair and Balanced

... through its partners—including NPR, CNN, USA TODAY, Huffington Post, PBS NewsHour, MSN, and Axel Springer.Quartz is a digitally-native news outlet, born in 2012, for business people in the new global economy. It embraces creative and intelligent journalism with a broad worldview, built primarily for the devices closest at hand: tablets and mobile phones. Quartz boasts five million unique monthly visitors, 40% of whom are outside the United States, and 60% of whom access the site on mobile ...

Marketing Tips

... , personal, and easy to track. In its yourLoanTracker commercial, Wells Fargo presents a young couple using the bank’s digital tools to conveniently manage their money, upload documents, and communicate with a consultant in relevant ways amidst their busy lives. Bank of America is sponsoring a personal finance show called Business of Life in partnership with VICE. The talk show-style program features experts providing information on everything young people need to make financial sense of challenges in ...

Duty Free

... that selects products on their behalf. Instead of being swayed by a brand’s advertising alone, their decisions are being influenced (and sometimes made) by startups that cater to their preference for convenience and help them optimize their time (see The Optimization Generation). This shift in their approach to adult responsibilities has significant implications for brands. With a growing number of young consumers outsourcing their shopping, cleaning, and general household business, they are ...

The Gig Is Up

... begins to fade, solar energy is growing, and roles in this industry could be introduced as flexible gigs to accommodate the desires of the growing workforce of Ys and Zs—and companies in evolving industries could even capitalize on this method as a way to pivot their business. Thus, young professionals who weren’t previously suited for the gig economy due to their particular industry may soon have new doors open to them. Even companies who still don’t see themselves as suited to the gig economy ...

Consumed Innovations

... Parker has transformed the traditionally dry annual corporate report into a compelling, interactive source of content. This year’s report is the brand’s third and most comprehensive. Visitors can scroll through a complete calendar of 2013, selecting any day to learn a related stat, fact, or landmark related to Warby Parker’s corporate culture and year-end performance. The calendar not only gives fans a more immediate sense of the company and its employees, it’s also been shown to drive new business ...