Numbers Game Mar 20, 2017 technology quantified self sports ... mat may seem frivolous to some, but young people regard them as strategic tools for optimizing their time and money, especially when they see how professional teams benefit from tech advancements. The quest for optimization has raised the bar for related categories as well, from the foods and drinks young people consume to the clothing they wear; 54% in the U.S. and half in the UK, including seven in 10 Trendsetters, have purchased or are interested in purchasing products that offer functional ...
Active-ists Mar 17, 2017 social consciousness activism causes and issues politics sports ... , who has been public about his own mental health issues for years, launched Project 375, an organization aiming to end stigma surrounding mental illness by raising awareness, donating funds, and facilitating opportunities for volunteering, and recently partnered with Under Armour to produce a clothing line aligned with those goals. The recent political and social climate has also led athletes to be more particular about the companies they associate with. While brands have dropped athletes in the ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... of clothing, accessories, and personal grooming. Get ahead of the trend by offering less dramatic or revealing options that are more suitable for the tamer pursuits in which they’re engaging. Keep this in mind when portraying nightlife in marketing campaigns. - Embracing The Inner Child - Adult Summer Camps Feeding the craving to transport oneself back to childhood, adult summer camps recreate the typical sleepaway camp experience, with a few grown-up upgrades. Around the U.S., such camp ...
High Society Sep 17, 2019 ... needs. The track lists and horoscopes will change each month, encouraging subscribers to continually tune in while offering a fun dose of star-personalization.UniqloLast fall, Japanese clothing retailer Uniqlo debuted Uniqlo IQ, a machine-learning digital voice concierge that is fully integrated into the brand’s smartphone app via the Google Dialogflow conversational interface. When shopping or browsing with the app, users can use this voice assistant to search for specific Uniqlo pieces, talk to ...
Data Mine Sep 19, 2018 ... U.S.) are willing to give up some personal information for personalized products (e.g., custom made shirt, custom formulated vitamins), and this is more prevalent among Trendsetters, with 34% in the U.S. and 30% in the UK willing to do so. For young people who desire customization in everything from made-to-order clothing to unique-for-you vitamins, such things are worth the price and the open access to their information. It’s not just personalization that motivates them to share their info; 26 ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... gender neutral parenting, in which both boys and girls are allowed to enjoy freely clothing, toys, activities, and entertainment rather than being confined based on their gender. Already, 36% of U.S. parents and 41% in the UK do not restrict their child to clothes/toys/activities specific to his/her gender. For example, boys who wish to take ballet classes or play with Disney Princesses may do so, and girls who want to join the football team or play with Transformers may likewise partake&mdash ...
StoryTales Aug 15, 2013 ... and consider all the new options, from digital tags to old-fashioned fictional narratives. - FICTIONAL OBJECT STORIES - Objects are invested with significant value by attaching fictional stories to them; the value is assessed by eBay biddersMcDonald’s invited fans to submit made-up stories about the McRib sandwich’s legendChic and You Shall Find is an online vintage clothing marketplace that crafts “past life” narratives for each pieceIntel commissioned four bestselling authors to write science ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... ). Increasingly, however, these same discerning consumers are not only vocalizing their opinions on and fondness for particular material goods and desirable experiences but also are becoming even more revealing in regard to their actual purchasing behaviors. Being transparent about one’s spending, including everything from clothing, media, and food to classes, nightlife, and travel, reflects one’s lifestyle in a manner that’s perceived as being the most honest version of self. Consequently, they are making ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... an artful series of, makeup demonstrations, clothing sketch progressions, and more. - ELEVATING THE EVERYDAY - Drawing inspiration from #ThingsOrganizedNeatly, Mercedes-Benz USA turned to Instagram and Facebook to support the launch of the GLA, the brand’s first compact SUV, by enlisting leading creators and influencers to share how they would fill the vehicle’s cargo space using the hashtag, “GLApacked.”In response to the upsurge of eye-catching shelf displays appearing across social media, home ...
Global Food & Beverage Trends May 28, 2018 ... NYFW; at Paris Fashion Week, a Berlin-based photographer covering the event documented not the styles on the runway, but the dishes being eaten by attendees. Brands can make food fashionable, whether it is presented as part of a consumer’s lifestyle in advertising or being served at in-person activations, and food brands collaborating with fashion brands is very in style.Uniqlo The Japanese clothing brand produced a line of t-shirts representing some of Japan’s iconic ramen restaurants. The  ...