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Macrotrends

How Can I Help You?

... , warm and thoughtful” tone and utilize cross-channel communications to generate conversation, making their customers feel like the brand sees them as human beings who are part of the Glossier community.Zappos The online shoe and clothing retailer (whose motto is “to live and deliver WOW”) emphasizes the importance of excellent customer service, especially via the phone. Knowing that modern customers value the ability to speak to a real person when they need help, Zappos has assembled a highly ...

On The (Im)pulse

... they're seizing the chance to do so when they can. Unlike other types of impulse purchases, such as fast fashion or cheap cosmetics, buyer’s remorse is less likely to kick in when it comes to a trip as young adults aspire to travel the world. And as young consumers are eschewing wasteful, one-off purchases for fewer and more high-quality products, particularly when it comes to clothing, it's fitting that they're instating travel as the new sector in which they make impulse purchases.I prefer traveling ...

The Age Of Innocence

... of clothing, accessories, and personal grooming. Get ahead of the trend by offering less dramatic or revealing options that are more suitable for the tamer pursuits in which they’re engaging. Keep this in mind when portraying nightlife in marketing campaigns. - Embracing The Inner Child - Adult Summer Camps Feeding the craving to transport oneself back to childhood, adult summer camps recreate the typical sleepaway camp experience, with a few grown-up upgrades. Around the U.S., such camp ...

Mind The Gap

... gender neutral parenting, in which both boys and girls are allowed to enjoy freely clothing, toys, activities, and entertainment rather than being confined based on their gender. Already, 36% of U.S. parents and 41% in the UK do not restrict their child to clothes/toys/activities specific to his/her gender. For example, boys who wish to take ballet classes or play with Disney Princesses may do so, and girls who want to join the football team or play with Transformers may likewise partake&mdash ...

StoryTales

... and consider all the new options, from digital tags to old-fashioned fictional narratives. - FICTIONAL OBJECT STORIES - Objects are invested with significant value by attaching fictional stories to them; the value is assessed by eBay biddersMcDonald’s invited fans to submit made-up stories about the McRib sandwich’s legendChic and You Shall Find is an online vintage clothing marketplace that crafts “past life” narratives for each pieceIntel commissioned four bestselling authors to write science ...

High Society

... needs. The track lists and horoscopes will change each month, encouraging subscribers to continually tune in while offering a fun dose of star-personalization.UniqloLast fall, Japanese clothing retailer Uniqlo debuted Uniqlo IQ, a machine-learning digital voice concierge that is fully integrated into the brand’s smartphone app via the Google Dialogflow conversational interface. When shopping or browsing with the app, users can use this voice assistant to search for specific Uniqlo pieces, talk to ...

Data Mine

... U.S.) are willing to give up some personal information for personalized products (e.g., custom made shirt, custom formulated vitamins), and this is more prevalent among Trendsetters, with 34% in the U.S. and 30% in the UK willing to do so. For young people who desire customization in everything from made-to-order clothing to unique-for-you vitamins, such things are worth the price and the open access to their information. It’s not just personalization that motivates them to share their info; 26 ...

Public Funds

... ). Increasingly, however, these same discerning consumers are not only vocalizing their opinions on and fondness for particular material goods and desirable experiences but also are becoming even more revealing in regard to their actual purchasing behaviors. Being transparent about one’s spending, including everything from clothing, media, and food to classes, nightlife, and travel, reflects one’s lifestyle in a manner that’s perceived as being the most honest version of self. Consequently, they are making ...

ROI (Return On Image)

... an artful series of, makeup demonstrations, clothing sketch progressions, and more. - ELEVATING THE EVERYDAY - Drawing inspiration from #ThingsOrganizedNeatly, Mercedes-Benz USA turned to Instagram and Facebook to support the launch of the GLA, the brand’s first compact SUV, by enlisting leading creators and influencers to share how they would fill the vehicle’s cargo space using the hashtag, “GLApacked.”In response to the upsurge of eye-catching shelf displays appearing across social media, home ...

Money Talks

... items they need themselves, including clothing, hygiene and beauty items, and doctor appointments. This dynamic also makes it less necessary to hide purchases from their partners; as long as they’re meeting their joint commitments, they are free to spend their personal money as they’d like. A 25-year-old woman from the U.S. explained in a focus group, “My fiancé and I have our own separate accounts and we have a joint account purely for bills and rent and stuff. We have a goal that we meet every ...