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Macrotrends

Outer Limits

... , outer space has become even more prevalent in popular culture. Earlier this year, FOX and National Geographic aired Cosmos: A Spacetime Odyssey, a 13-part reboot of the late astronomer Carl Sagan’s 1980 groundbreaking science series. NASA has invited the public to vote on its next-generation spacesuit design, and a 32-foot astronaut art piece named Escape Velocity made waves with the trendy festivalgoers at Coachella. Consumer interest in all things intergalactic is only growing, and to meet this ...

Consumed Innovations

... . The new technology demonstrates that scannable print ads, billboards, and other “real-world” content don’t have to be aesthetically jarring by design. Expect more brands to adopt this ad-scanning technology to make their static content more engaging, informative, and dynamic. - POINT TO PURCHASE - A new feature in Amazon’s mobile app uses image recognition to instantaneously add items to users’ shopping carts. Users can simply point their iPhone camera at a product they wish to order and the ...

Women Today

... proliferated across Facebook and Instagram, on design and mommy blogs, and, perhaps most notably, on Pinterest, the very concept of homemaking has undergone a shift; it no longer seems a sad, lonely obligation, but rather an aspirational opportunity for creative expression. In the first postfeminist domestic renaissance, Martha Stewart demonstrated that it could be personally satisfying to achieve perfection at domestic tasks from cooking to cleaning to gift wrapping. The New Domestics, no longer ...

Free Spirit(uality)

... ensure the survival of the body and the soul.” The event, founded by popular Instagrammer Daughter of the Sun, has been gaining increased visibility among earth mamas of the social media era. The now-annual five-day event places heavy emphasis on ceremonial rituals ranging from tea to mandala design. TRANSFORMATIONAL FESTIVALSSo-called transformational festivals like Lightning in a Bottle, Beloved, Wanderlust, Envision, and Lucidity integrate New Age spirituality and self-actualization with the ...

Would You(th) Care For A Cause?

... social and political ends, this kind of marketing can achieve exactly what Zs want from brands that champion social causes or political issues.BRAND IMPLICATIONS INSIGHT: Due to a loss or lack of institutional trust, young consumers are likely to seek help in enacting the change they want to see in the world from the brands they patronize.RECOMMENDATION: Familiarize yourself with the issues young consumers want brands to be involved in via the design asset in this piece, and ask yourself how your ...

Parenting In Partnership

... . I love having my friends involved and really in the trenches with me when dealing with my kids. LINDSAY, 32, NYA collaborative generation in general, young Ys have a significant respect for what they can do collectively to solve a problem or address a need (see Social by Design). They have learned to trust their community, and this holds true concerning parenting. It has become a common tale in restaurants that childless couples will battle it out with parents because the latter let their ...

Green Rush

... growing class of runners who tout its benefits as a source of pain relief and as a relaxing agent. Similarly driving society’s welcoming of marijuana are the many hip startup companies that are ignoring now-outdated weed tropes, instead rebranding it with a hip, current design sensibility that more accurately reflects its role in the wellness landscape. Gone are Rastafarian themes, “Take Me To Your Dealer” aliens, and head shops peddling oversized glass bongs alongside Grateful Dead merchandise; in ...

Glutton Goals

... -related jobs that go beyond cooking, such as food styling and design, as Zs’ glutton goals continue to grow.Once or twice a week unhealthy food is fine, but if you have it every day you just get depressed because you get fat. When I eat unhealthy food like Doritos, I just want to eat more and more and more and more. Sometimes you just have to stop yourself from eating a whole bag.CHIARA, 10, NYCACTION ITEMSZs are rebelling against pressures to be healthy through indulgent, visually compelling ...

On/Off

... suiting company Blank Label only sells its wares online, but shoppers can visit its Boston and Chicago showrooms (and, soon, a third showroom in DC) to be measured by sales consultants before placing their orders. Personal measurements remain accessible via the brand’s website for those who want to order more on their own later.GEMVARAJewelry e-tailer Gemvara opened a seasonal showroom, equipped with tablets and computers for custom gem design and ordering, on Boston’s Newbury Street. Customers who ...

Numbers Game

... interactive flooring system that uses LED lights controlled by touchscreens to enable trainers to design and track their sessions while creating high-energy, high-tech experiences for fitness buffs. The technology is used in the company’s AG6 workout class, which was introduced at Asphalt Green in NYC after proving to be a hit in Europe.SmartMat The Indiegogo-funded SmartMat uses advanced sensor technology to detect when a yogi is out of alignment and gives them real-time feedback on how to correct their ...