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Macrotrends

True To Self

... an option. 81% of young adults have become more selective about the content they share on social media. SOCIAL SHARING Eight in 10 young people discuss and share aspects of their life on social media. Parents largely discuss their children, while young adults overall share things about their friends and important life events. Young women are more likely than young men to discuss each of these topics on social media, likely because they spend more time on social platforms. Due to their respective ...

PREPAREnting

... open door policy about issues and topics. Hopefully, I will learn about news and events from my kids and vice versa.LINDSAY, 32, NYAs I always tell my child, "If you are old enough to ask about something then you are old enough to know." I would explain to my child everything I possibly can about world events, or local news.ROBERT, 24, MIThe mercurial nature of media has some parents putting heavy restrictions on what they allow their children to do online in order to retain ...

Culture Spotlight On Turkey

... you are not up-to-date on politics.1 in 3 youth in Turkey enjoy attending brand hosted events as part of nightlife activities.IMPORTANCE OF NIGHTLIFE IN TURKEYNightlife is on the rise in Turkey. Two-thirds (67%) of Turkish youth say it is an important aspect to their life, and this jumps to 81% among women. Going hand-in-hand with nightlife, dance is another area of importance to 55% of youth in Turkey, led strongly by those aged 22-34 (61%), compared to only 46% of those aged 14-21.How important ...

Next Gen Brand Loyalty

... , who not only want to see people of all shapes, sizes, colors, and physical abilities included in marketing and advertising, but expect it; embracing diversity is not a nice-to-have but a necessity for brands today. Ys, who prioritize spending on experiences over products, also look for brands that engage consumers with IRL events and activations. GEN X Gen Xers are more likely to be brand loyal than younger generations, and are less willing to make changes in their ...

No Joy in Division

... of the following platforms/services, if any, have you used in the past year to become aware of political and/or social issues?Select all that apply. YouTube | Facebook | Talking to a friend | Talking to family members | Instagram | News media | Twitter | Snapchat | Teachers/mentors | TikTok | Reddit | Political or social issue experts (e.g., interview, book discussion) | Email newsletters | Events (e.g., festivals, meetups, conferences) | Brands/branded campaigns ...

Global Movie Trends

... based in Alexandria, Egypt, where issues around sexuality are not prohibited but are still discriminated against, in order to encourage more queer film representation in the Middle East. Call Her Ganda Award-winning filmmaker PJ Raval premiered the documentary Call Her Ganda at the 2018 Tribeca Film Festival. The film chronicles the events surrounding the murder of a transgender Filipina woman named Jennifer Laude (whose mother colloquially called her Ganda, which means beauty in ...

The Urge To Splurge

... . Gen Zs have made luxury purchases in over the past year are clothing, shoes, dining out, tech & accessories, and beauty/grooming. This varies slightly among UK Zs: the #1 and #2 categories they have splurged on in the past year are clothing and shoes, followed by tech & accessories in third, entertainment events/experiences and beauty & grooming—tied for fourth—and dining out. When it comes to the top two types of splurges for Zs in both countries, four in 10 made a luxury clothing ...

There's No Place Like Home(town)

... Against The World, LNSNG, and Bullzerk (see examples for more) promote merch-like streetwear items that proudly express one’s ties to their original community and further show that it’s not just the country’s biggest cities that earn fierce loyalty from natives. In the accessory space, indie brand Lat & Lo allows customers to order necklaces, bracelets, rings, and more that are inscribed with the geographic coordinates that represent the places where special memories or life events have taken place ...

Flair and Balanced

... scanning one’s social feed is passive, young people are also taking active strides to broaden their horizons. They feel a civic and social duty to stay informed, so they’re taking it upon themselves to seek out disparate news sources that help them cultivate a more balanced view of currents events and issues. To wit, 80% of youth in the U.S. and 74% in the UK think it’s important to follow multiple sources of information when it comes to politics. This practice stems from their keen awareness that ...

Z Marketing Tips

... not to say they aren’t interested in online shopping, but in today’s increasingly digital world, retailers shouldn’t forget about the importance of creating a hands-on environment where Zs can experience a brand through play. In-store experiences are a focus at Middle Eastern company The Toy Store, with a slew of product demonstrations, competitions, workshops, and pantomimes. These events, which the company dubs “in-store theater,” allow kids to play before they pay and for parents to ask ...