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Macrotrends

DND (Do Not Distress)

... . For Zs, who have never known a time when socializing wasn't this way, this inherent need to stay connected is especially pronounced and even affects their ability to get a good night's sleep (see The Young & The Restless). Today there is just too much going on...information overload everywhere. Work emails, personal emails, Facebook, texts, missed calls, Meetup events, social calendar, etc. It's just too much sometimes.JORDAN, 32, D.C.I used to use social media a lot and I found myself having to ...

OK, Boomer!

... of a new era of accelerated polarization delineated by generation? How will this intergenerational conflict affect the consumer landscape—and what do you need to know to stay ahead of it?Intergenerational tension is nothing new, particularly in the U.S. As each generation comes of age, they are often apprehended with a healthy dose of skepticism. Baby Boomers were once considered the counterculture as they drove and reacted to events around them, seen in how many flocked to Woodstock to ...

Culture Spotlight On Turkey

... you are not up-to-date on politics.1 in 3 youth in Turkey enjoy attending brand hosted events as part of nightlife activities.IMPORTANCE OF NIGHTLIFE IN TURKEYNightlife is on the rise in Turkey. Two-thirds (67%) of Turkish youth say it is an important aspect to their life, and this jumps to 81% among women. Going hand-in-hand with nightlife, dance is another area of importance to 55% of youth in Turkey, led strongly by those aged 22-34 (61%), compared to only 46% of those aged 14-21.How important ...

Next Gen Brand Loyalty

... , who not only want to see people of all shapes, sizes, colors, and physical abilities included in marketing and advertising, but expect it; embracing diversity is not a nice-to-have but a necessity for brands today. Ys, who prioritize spending on experiences over products, also look for brands that engage consumers with IRL events and activations. GEN X Gen Xers are more likely to be brand loyal than younger generations, and are less willing to make changes in their ...

Global Movie Trends

... based in Alexandria, Egypt, where issues around sexuality are not prohibited but are still discriminated against, in order to encourage more queer film representation in the Middle East. Call Her Ganda Award-winning filmmaker PJ Raval premiered the documentary Call Her Ganda at the 2018 Tribeca Film Festival. The film chronicles the events surrounding the murder of a transgender Filipina woman named Jennifer Laude (whose mother colloquially called her Ganda, which means beauty in ...

Z Marketing Tips

... not to say they aren’t interested in online shopping, but in today’s increasingly digital world, retailers shouldn’t forget about the importance of creating a hands-on environment where Zs can experience a brand through play. In-store experiences are a focus at Middle Eastern company The Toy Store, with a slew of product demonstrations, competitions, workshops, and pantomimes. These events, which the company dubs “in-store theater,” allow kids to play before they pay and for parents to ask ...

Flair and Balanced

... scanning one’s social feed is passive, young people are also taking active strides to broaden their horizons. They feel a civic and social duty to stay informed, so they’re taking it upon themselves to seek out disparate news sources that help them cultivate a more balanced view of currents events and issues. To wit, 80% of youth in the U.S. and 74% in the UK think it’s important to follow multiple sources of information when it comes to politics. This practice stems from their keen awareness that ...

Global Bytes

... of the platform (more than 100,000 people downloaded the app overnight). FireChat, originally conceived as a service for festivalgoers who are often frustrated by clogged cellular networks at events, works through Bluetooth and is ideal for connecting with people nearby, whether they’re fellow revelers or revolutionaries. - CHINA'S LOSER BOYS - One of the most popular web series in China is “Surprise,” which follows the story of Wang Dachui. He’s a diaosi, a vulgar Chinese slang term for an ...

No Joy in Division

... of the following platforms/services, if any, have you used in the past year to become aware of political and/or social issues?Select all that apply. YouTube | Facebook | Talking to a friend | Talking to family members | Instagram | News media | Twitter | Snapchat | Teachers/mentors | TikTok | Reddit | Political or social issue experts (e.g., interview, book discussion) | Email newsletters | Events (e.g., festivals, meetups, conferences) | Brands/branded campaigns ...

The Urge To Splurge

... . Gen Zs have made luxury purchases in over the past year are clothing, shoes, dining out, tech & accessories, and beauty/grooming. This varies slightly among UK Zs: the #1 and #2 categories they have splurged on in the past year are clothing and shoes, followed by tech & accessories in third, entertainment events/experiences and beauty & grooming—tied for fourth—and dining out. When it comes to the top two types of splurges for Zs in both countries, four in 10 made a luxury clothing ...