396 results for '"experiences"'
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Macrotrends

Culture Spotlight On South Korea

... uncommon to identify as a feminist as many don’t understand what it means and even consider it dangerous and selfish. South Korea as a nation lags far behind other countries, sitting at 118 out of 144 nations in the World Economic Forum’s ranking of gender equality. Despite this standing, South Korea’s #MeToo movement has been gaining momentum over the past few months with Korean women sharing experiences of sexual assault and supporters demanding change; in doing so, they're ...

Seize The Day

... for the next day, especially as many of the experiences they want to have are being offered during the day as they move away from the traditional nightlife activities like going to the bar or club. Young adults might still seek to drink during the day, but brighter, more open spaces like beer gardens or rooftop bars are becoming more popular destinations. The most common things that they do like about nightlife—it gets them out of the house (49% U.S., 38% UK), it gives them the opportunity ...

DND (Do Not Distress)

... as a substitute for hanging out in-person (see Social Live). Moreover, to cope with the stress of making plans, many young people are choosing to primarily participate in the most wow-inducing experiences, as they feel such provide the greatest return on investment for the work involved (see Go Big Or Go Home). As it's become more common for plans to be big events or experiences, they're also feeling pressure to spend more money on socializing—47% of Trendsetters in the UK and 41% in the ...

Marketing Tips For Engaging Modern Parents

... count on your brand to reduce some of their hassles and anxieties, and provide top quality for their family.  Walgreens In the spot “New Parent,” Walgreens reflects how when raising a first child, moms and dads are inundated with new, uncertain experiences coupled with a severe lack of time, so their pharmacy interactions should be intuitive and stress-free. The brand boasts that it makes life easier for parents with delivery services, the ability to refill prescriptions by taking a ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Tech Truths

... extension of themselves or a voice assistant a member of their family. In fact, four in 10 Zs in the U.S. and nearly a third in the UK consider their cellphone the most personal thing they own, and this is significant in topping other possessions that may be more reflective of their individual passions, style, or experiences. What's more, Zs in the U.S. place considerably higher importance on their phones than Ys in the UK (42% versus 30%, respectively), demonstrating just how deep-rooted Zs' digital ...

R&R (Rest & Replay)

... , and haptic treatments designed to relax the body and mind. Scenes of the play are centered around various ASMR-inducing experiences. Since launching in Brooklyn in 2016, the company has sold out all 16 runs, including six events in California, according to The New York Times. Additionally, ASMR art experiences have been on the rise, with the Museum of Contemporary Art Chicago hosting an exhibit from January-June 2018 titled 'Chicago Works: Paul Heyer,' that features a multi sensory  ...

Living Experiments

... generation, Ys prioritize personal connections and seek to add to their friend networks as they immerse themselves in cultures different from their own. Now, as adults, Ys’ passion for exploring new cultures and environments has expanded beyond travel as they seek experiences that have an even deeper impact on their lives and their outlooks: they are moving in and trying out Living Experiments.Ys have fully established a reputation as the most global and open-minded generation in history, as evidenced in ...

Find Your Place

... experiences they crave, they often have to go outside of their city/town to get it. And going on trips is increasingly becoming even more appealing and less stressful as young people offload the work of coordinating logistics and activities onto services, travel agents, and even brands, as they believe Have Guidance, Will Travel.Building Community Through BrandsWith community being highly dispersed, brands have a key opportunity to help young people as they redefine and reimagine how they feel a sense of ...