Digital Wellbeing Movement Sep 18, 2018 ... corrupt the minds of youth in the same way people now fear the effects of smartphone dependence and gaming overload. While these fears are legitimate, they are not insurmountable: they are the growing pains society experiences as it adjusts to new innovations. Indeed, 84% of young people in the UK and 82% in the U.S. believe that with any innovation, there’s always some bad/negatives that come with the good. Today’s youth are aware of what they’re up against when it comes to the consequences of ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... count on your brand to reduce some of their hassles and anxieties, and provide top quality for their family. Walgreens In the spot “New Parent,” Walgreens reflects how when raising a first child, moms and dads are inundated with new, uncertain experiences coupled with a severe lack of time, so their pharmacy interactions should be intuitive and stress-free. The brand boasts that it makes life easier for parents with delivery services, the ability to refill prescriptions by taking a ...
Culture Spotlight On South Korea Jun 16, 2018 ... uncommon to identify as a feminist as many don’t understand what it means and even consider it dangerous and selfish. South Korea as a nation lags far behind other countries, sitting at 118 out of 144 nations in the World Economic Forum’s ranking of gender equality. Despite this standing, South Korea’s #MeToo movement has been gaining momentum over the past few months with Korean women sharing experiences of sexual assault and supporters demanding change; in doing so, they're ...
DND (Do Not Distress) Dec 11, 2017 social life friends social media ... as a substitute for hanging out in-person (see Social Live). Moreover, to cope with the stress of making plans, many young people are choosing to primarily participate in the most wow-inducing experiences, as they feel such provide the greatest return on investment for the work involved (see Go Big Or Go Home). As it's become more common for plans to be big events or experiences, they're also feeling pressure to spend more money on socializing—47% of Trendsetters in the UK and 41% in the ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... generation, Ys prioritize personal connections and seek to add to their friend networks as they immerse themselves in cultures different from their own. Now, as adults, Ys’ passion for exploring new cultures and environments has expanded beyond travel as they seek experiences that have an even deeper impact on their lives and their outlooks: they are moving in and trying out Living Experiments.Ys have fully established a reputation as the most global and open-minded generation in history, as evidenced in ...
Cultural Diplomats Sep 10, 2014 food & beverage global travel local culture peer-to-peer tourism vacation ... traveling the world as a life aspiration. In fact, GYs are the fastest-growing age segment in travel spending despite widespread economic uncertainty. They prioritize international travel above categories that previous generations held dear, like owning homes and cars, and their preferred style of travel is similarly unique, foregoing sun and surf vacations in favor of immersive cultural experiences and voluntourism expeditions. This shift reflects their desire to feel like locals rather than tourists ...
Tech Truths Mar 21, 2019 ... extension of themselves or a voice assistant a member of their family. In fact, four in 10 Zs in the U.S. and nearly a third in the UK consider their cellphone the most personal thing they own, and this is significant in topping other possessions that may be more reflective of their individual passions, style, or experiences. What's more, Zs in the U.S. place considerably higher importance on their phones than Ys in the UK (42% versus 30%, respectively), demonstrating just how deep-rooted Zs' digital ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... , and haptic treatments designed to relax the body and mind. Scenes of the play are centered around various ASMR-inducing experiences. Since launching in Brooklyn in 2016, the company has sold out all 16 runs, including six events in California, according to The New York Times. Additionally, ASMR art experiences have been on the rise, with the Museum of Contemporary Art Chicago hosting an exhibit from January-June 2018 titled 'Chicago Works: Paul Heyer,' that features a multi sensory ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... , as opposed to subscription box services that deliver surprise products that may or may not be of use or interest. This, compounded with the fact that most are in line with modern youth’s penchant for collecting noteworthy experiences, leads us to expect a move away from subscription programs towards membership programs. Whereas a subscription box may deliver a new type of coffee grounds every month, a membership program like CUPS allows users to visit a new coffee shop every day, thereby enjoying ...
