308 results for '"fashion"'
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Macrotrends

Public Funds

... purchase of premium stereo speakers but then follow up with a series of budget meal prepping photos or dollar store hauls. Similarly, premium product knockoffs are sometimes perceived as a badge of honor and the savvier consumer choice. A fashion follower may lust after cult brand Vetement’s $1,500 patchwork jeans but is proud of their finding H&M’s or Zara’s “inspired” version. The same goes for discoveries of iconic furniture copies and “beauty dupes” (drugstore cosmetics perceived to approximate ...

It's A Mall World After All

... included Walmart's DTC mattress brand Allswell, Reese Witherspoon's fashion brand Draper James, and Serena Williams' new clothing line. Neighborhood Goods plans to open a second location in NYC's Chelsea Market in the fall of 2019.KOHL'S AND AMAZON In a bid to bring in more customers, Kohl's is expanding its partnership with Amazon. Starting this summer, Kohl's will accept Amazon returns at its more than 1,100 locations across the U.S. The average Kohl's shopper is 50.3 years old, so this is a clear ...

Marketing Tips

... typically play in the sports space, consider showing how it can connect to elements of sports culture, from the rituals and food associated with sports to the fashion and energy around games.  IKEA IKEA’s “Win at Sleeping” campaign compares one’s rituals getting ready for bed to athletes getting ready for a sporting event. The brand asserts that to get the best night’s sleep and feel refreshed the next day, consumers need to get geared up as they would for a competition. Autotrader The ad ...

Friends With Benefits

... their time with friends. It offers BFF Bundles for people to share food at a cheaper cost with a group of pals.A LITTLE LIFERecent “it” novel A Little Life by Hanya Yanagihara chronicles four male friends who rely on each other as a support system as they navigate an uncertain adulthood.WHO YOU GONNA CALL?Young adults, especially Trendsetters, go to their friends for help with many areas of life, primarily to get advice on fashion, beauty and grooming, and relationships. Young women, who ...

Off-Roading

... opportunities, like a buyer’s housing market, even when the opportunity in question falls out of the traditional order; to wit, a quarter of Gen Y couples are buying first homes together before getting married. And they’re not letting delayed marriage interrupt their plans to parent, either. Parenthood is of the utmost importance to this generation, and they are pursuing it, unfazed, in nontraditional fashion. Some 40 percent of births now occur out of wedlock, and the nuclear family increasingly seems like ...

Social Studies

... typically fill its pages, Vogue held its first Instagram Photo Shoot during New York Fashion Week. Photographer Michael O’Neal used nothing more than his iPhone and Instagram app to shoot three fashion stories around the city and share them in real time. ENGAGE WITH INFLUENCERSMercedes Benz’s Take the Wheel competition enlisted five Instagram influencers to take a five-day road trip in the automaker’s new CLA model, to document their journey and experience with the car on the photo-sharing platform. The ...

Digital Trends

... cut out the non-selfie clutter of Instagram—i.e., food, fashion, and shots of nature—by restricting shared content to selfies alone. Given the (arguably narcissistic) nature of the app, and its financial backing by Justin Bieber, Shots of Me seems primed to garner a fast fan base among the tweens and teens who lead the selfie-sharing movement on platforms such as Instagram and Snapchat. The app enforces its selfie-only policy by requiring users to take photos via their front-facing camera and ...

Cultural Diplomats

... is another less altruistic force at play: travel and hosting allows them to enhance their “brand me” by providing share-worthy stories and content. For GYs, average is not enough. Unique foods, fashion, scenery, and experiences don’t just help them grow culturally—they help them stand out in the ceaseless stream of status updates. Brands that provide outlets and resources for achieving these dual needs will be poised to build consumer loyalty. ...

Global Art & Design Trends

... social media influencers to connect with young consumers.YouGlitch Artists Benjamin Gaulon and Martial Geoffre-Rouland created YouGlitch, a website displaying corrupt GIFs that consumers can use to create their own glitch art.McQ In fashion designer Alexander McQueen’s McQ line, a glitch bunny is featured on a sweatshirt.Patternbank Textile studio Patternbank launched a Tropical Glitch themed campaign for spring/summer 2018, producing patterns that can be turned into ...

Eco-Exhibitionists

... Philippines separate the strands and felt them together into a non-woven fabric that can be used for clothes, footwear, or furniture.Adidas The first Parley Ocean Plastic trainers, which are made from plastic recovered from the sea, were unveiled as a prototype during an event at the United Nations headquarters in New York in July 2015. They were then launched as a limited edition of 50 pairs to coincide with World Oceans Day last year, and have since received a stylish makeover from fashion designer ...