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Macrotrends

The Global Retail Landscape

... experiences that’s fueling the evolution of the new mall to be a setting wherein modern youth can socialize with friends and feel the delight that comes from discovering new brands (see It’s A Mall World After All). As the experience of shopping further evolves, innovations in try-on technology are bridging the gap between physical and digital retail. Retail 2.0: A.I. AR & VR details the advances in artificial intelligence, augmented reality, and virtual reality that are transforming the shopping ...

The Joyride

... makes their trip different from other travelers. Among today’s individualistic youth, having a customized, unique experience is paramount, as it sets them apart and garners them social currency. THE INNER ROADI’ve taken a lot of road trips in my life and think they are best suited for a group of friends because playing road trip games and stopping for snacks at local places is a good way to pass the time.BRITTANY, 19, TXAlong with the physical journey of traversing the open road, road trips are also ...

Open House

... %) having decorated or redecorated in the past six months. Further demonstrating their passion is the abundance of posts in their Instagram feeds showing their interior design savvy as a form of social currency, from artfully arranged rows of succulents to #shelfies of their perfectly organized bookcases. They also want a space of their own in order to entertain friends and host dinner parties, given their social nature and love of cooking. Just like generations before them, Ys want to have a place that ...

The Path

... , and personal growth, and they’re taking a very practical, forward-thinking approach to ensure that they get the biggest return on investment. Have A Career Career plays a prominent role in the happiness of today’s youth. In fact, finding a job they enjoy tops the list of things they need in order to feel complete—above even spouses, children, or friends. This is predicated in part by their generational characteristics. Ys were raised to believe they could be anything they wanted, which has led ...

Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

Feedback Loop

... Zs value getting critical, honest feedback in order to continually improve, and they also feel an obligation to share their opinions with other people and brands. The act of giving and receiving feedback is ingrained in Gen Zs’ daily lives. Having grown up online, they’ve hardly known a time in which they couldn’t instantly receive the opinions of friends and strangers via comments, likes, retweets, and favorites, and provide their own perspectives in return. The open response cycle of the web ...

Know It Alls

... ;even in a non-professional setting, to be the “go-to” when your friends wanted to know about fashion, or science, or fitness—it’s now highly regarded to be able to talk about any subject with anyone. It’s no longer acceptable for a young person to claim they’re not into tech, or politics, or sports, it’s expected that, even if it’s not their passion, they can contribute to the conversation about it in a knowledgeable way; not making the effort to know anything can even convey that they're not ...

Soundscape

... WeChat to send voice notes to my friends and family. Compared to cold text, voice notes are full of emotions. SHUYI, 22, CHINAVoice messaging apps are attractive because certain emotions are understood better through sound compared to seeing written words on the screen. MARIKA, 19, ITALYVoice messaging apps are leading the resurgence of audio communication as Ys and Zs are adopting them at rapid pace—in fact, 4 in 10 respondents in this study say they like to send voice messages through IM/chat apps ...

Doctor Who?

... with young consumers.I haven't taken medicine in years. I've seen a lot of family, friends, and people in my community develop opioid addiction. Recently, I hurt my shoulder and went to the hospital and they gave me intense pain pills and were like, 'there's five for tonight,' and they gave me a prescription. I never took any because I never needed them, but it upset me. I actually sent an email to the hospital because I was kind of upset that they were just like, 'here, have five pain pills.'JAMES ...

Z Marketing Tips

... . Consider offering content and games that young mobile mavens can access anywhere to enhance their lives, relieve them of boredom, and give them something to socialize around and share. Recognizing that Zs love their mobile devices and sharing photos with friends (nearly 60% of them share photos on their mobile device at least once a week), UGG partnered with photo-editing platform Aviary to offer a limited edition collection of stickers, filters, and frames with designs reflective of its tween-centric ...