487 results for '"friends"'
Filter by:

Macrotrends

Know It Alls

... ;even in a non-professional setting, to be the “go-to” when your friends wanted to know about fashion, or science, or fitness—it’s now highly regarded to be able to talk about any subject with anyone. It’s no longer acceptable for a young person to claim they’re not into tech, or politics, or sports, it’s expected that, even if it’s not their passion, they can contribute to the conversation about it in a knowledgeable way; not making the effort to know anything can even convey that they're not ...

Relationship Goals

... kind of relationship works. I think you can't have one model to define every person in the world. Every couple has to define their own model. CAMILLA, 29, BRAZILOne’s romantic and sex life was once a personal topic, but it’s become a regular part of social discourse today, exposing young people to more options for what relationships can look like. They’re seeing public figures increasingly open up about nontraditional relationships and details of friends’ and strangers’ love lives on display in ...

Doctor Who?

... with young consumers.I haven't taken medicine in years. I've seen a lot of family, friends, and people in my community develop opioid addiction. Recently, I hurt my shoulder and went to the hospital and they gave me intense pain pills and were like, 'there's five for tonight,' and they gave me a prescription. I never took any because I never needed them, but it upset me. I actually sent an email to the hospital because I was kind of upset that they were just like, 'here, have five pain pills.'JAMES ...

Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

The New Age

... curating a lifestyle that purposefully borrows from both ends of the spectrum. Ys, as a generation, relish diversity across all categories. While they build identity through passion points, they are consistently arduous in their efforts to not limit themselves to just one area. Now, this inherent desire to encompass opposing ends of a range is being fulfilled further through Ys’ embrace of varied age demographics as it pertains to everything from friends and activities to products and marketing ...

The Impact Of Influence

... that apply. To stay in the know about what's going on in culture | Because I want to support them/the things they do DECIDING TO FOLLOW INFLUENCERSYoung people gravitate toward influencers who seem less like influencers and more like friends. Nine in 10 youth in the U.S. and UK think it’s important that they seem like a nice person (89% in both countries), aren’t just trying to sell them something (86% in both countries), and make their day better/improve their mood (86% in both countries ...

Dual Intentions

... sometimes takes so long for people to delete their profiles after coupling up—and a factor contributing to young people’s staying single longer—is because they are reticent to give up the entertainment value dating offers. Similar to how young people enjoy Fauxsumerism, they also like “shopping“ for dates even if they have no intention of actually going on them. We heard from countless people in relationships that they enjoy using their friends’ accounts on dating services and apps to look at people’s ...

Marketing Tips

... and have friends who span a range of ages. This attitudinal shift has spread throughout society; older generations today are often very active and youthful while young kids have sophisticated interests and advanced skillsets. Marketers typically create products for a specific age group, but rather than limit their reach, they should consider people of all ages to be potential consumers. The #LoveYourAge campaign from Lancôme fights ageism and sends the message that age is just a number. The beauty ...

Open House

... %) having decorated or redecorated in the past six months. Further demonstrating their passion is the abundance of posts in their Instagram feeds showing their interior design savvy as a form of social currency, from artfully arranged rows of succulents to #shelfies of their perfectly organized bookcases. They also want a space of their own in order to entertain friends and host dinner parties, given their social nature and love of cooking. Just like generations before them, Ys want to have a place that ...

Culture Spotlight On South Korea

... part of social activities, as one-third of young people of drinking age (20+) say socializing with their friends usually involves drinking. Another one in three South Korean youth of drinking age also say they drink alcohol as a way to decompress/relieve stress—a nod to the intense work culture and for a better work-life balance.Which of the following, if any, are true for you?Please select all that apply. I drink alcohol as a way to decompress/relieve stress | Socializing with my ...