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Macrotrends

Dual Intentions

... sometimes takes so long for people to delete their profiles after coupling up—and a factor contributing to young people’s staying single longer—is because they are reticent to give up the entertainment value dating offers. Similar to how young people enjoy Fauxsumerism, they also like “shopping“ for dates even if they have no intention of actually going on them. We heard from countless people in relationships that they enjoy using their friends’ accounts on dating services and apps to look at people’s ...

Marketing Tips

... and have friends who span a range of ages. This attitudinal shift has spread throughout society; older generations today are often very active and youthful while young kids have sophisticated interests and advanced skillsets. Marketers typically create products for a specific age group, but rather than limit their reach, they should consider people of all ages to be potential consumers. The #LoveYourAge campaign from Lancôme fights ageism and sends the message that age is just a number. The beauty ...

Welcome To The Club

... cornhole club. These are really fun ways to meet new people and expand my social calendar.JACOB, 34, VAOLD CLUBS, NEW FACESFor centuries, mealtimes have had cultural significance as occasions during which people can gather and bond over a shared culinary experience. As young people seek out more opportunities to form community, supper clubs have risen in popularity as events at which people can come together with existing friends to commune over a meal, or where they can can meet new people who help ...

Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

Know It Alls

... ;even in a non-professional setting, to be the “go-to” when your friends wanted to know about fashion, or science, or fitness—it’s now highly regarded to be able to talk about any subject with anyone. It’s no longer acceptable for a young person to claim they’re not into tech, or politics, or sports, it’s expected that, even if it’s not their passion, they can contribute to the conversation about it in a knowledgeable way; not making the effort to know anything can even convey that they're not ...

Always Be Hustling

... productive at all hours—a phenomenon that wasn’t the case for Xers or Baby Boomers as they were establishing their work habits early in their careers. Youth will also attest that bosses and coworkers—as well as friends and family—are asking them to do things both professionally and socially at a 24/7 cadence, causing them to experience burnout outside of work, too. That said, differences exist between Ys and Zs in how they navigate through this new state. Ys were raised to believe they ...

Doctor Who?

... with young consumers.I haven't taken medicine in years. I've seen a lot of family, friends, and people in my community develop opioid addiction. Recently, I hurt my shoulder and went to the hospital and they gave me intense pain pills and were like, 'there's five for tonight,' and they gave me a prescription. I never took any because I never needed them, but it upset me. I actually sent an email to the hospital because I was kind of upset that they were just like, 'here, have five pain pills.'JAMES ...

Open House

... %) having decorated or redecorated in the past six months. Further demonstrating their passion is the abundance of posts in their Instagram feeds showing their interior design savvy as a form of social currency, from artfully arranged rows of succulents to #shelfies of their perfectly organized bookcases. They also want a space of their own in order to entertain friends and host dinner parties, given their social nature and love of cooking. Just like generations before them, Ys want to have a place that ...

The Path

... , and personal growth, and they’re taking a very practical, forward-thinking approach to ensure that they get the biggest return on investment. Have A Career Career plays a prominent role in the happiness of today’s youth. In fact, finding a job they enjoy tops the list of things they need in order to feel complete—above even spouses, children, or friends. This is predicated in part by their generational characteristics. Ys were raised to believe they could be anything they wanted, which has led ...

The Impact Of Influence

... that apply. To stay in the know about what's going on in culture | Because I want to support them/the things they do DECIDING TO FOLLOW INFLUENCERSYoung people gravitate toward influencers who seem less like influencers and more like friends. Nine in 10 youth in the U.S. and UK think it’s important that they seem like a nice person (89% in both countries), aren’t just trying to sell them something (86% in both countries), and make their day better/improve their mood (86% in both countries ...