598 results for '"gen y"'
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Macrotrends

GPS (Global Positioning Success)

... , #MumbaiBrewsaders). Each region went head-to-head in the challenge, which simultaneously ignited local pride and promoted the beverage throughout the nation.Heineken’s “Cities of the World” campaign encourages men to explore what their local area has to offer and uncover the hidden spots in their region. A short film shows a man unlocking secret venues within a city and encourages individuals to appreciate the unexpected. - 6. HELP FOSTER GLOBAL EQUALITY - Gen Y is the most diverse, multi-cultural generation ...

Single Inclusive

... has skyrocketed to 60%. Persistently high divorce rates aside, the trend’s growth isn’t necessarily driven by a deliberate move away from marriage in long-term life plans; rather, more young adults are reimagining their life timelines (Off-Roading, Cassandra S/S 2013) and have come to discover the remarkable value of being unattached along the way. Single Gen Y women, in particular, have a unique perspective on their unprecedentedly autonomous state. Journalist Kate Bolick’s “All the Single ...

Soloists

... young people know they need these moments to recharge, collect their thoughts, and experience pockets of calm in their highly connected and collaborative existences. With “always-on” lives in which they are constantly interacting with others, finding time alone is not only becoming more important to Gen Y and Gen Z, it’s also becoming a marker of maturity. It’s significant that these generations become confident enough in adulthood to be alone because, throughout their lives, they’ve always been ...

Have Guidance, Will Travel

... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...

The Community Well

... hand. Even birthday and bachelorette parties, occasions that typically revolve around drinking, are getting a healthy twist: some Ys are opting to celebrate at boutique gyms (albeit sometimes as a “pregame” for alcohol). While this may seem like a female-centric activity, Millennial men are actually more drawn to it than are their female counterparts; Cassandra finds that 50% of 19- to 35-year-old males, versus 30% of females of the same age, say they’re interested in having a party as part of a ...

weCommerce

... on the rich user engagement factor of social photo streams but with a DIY retail bent. Members open their own shops and can then follow friends and other retailers whose style they admire. Though the opportunity to score deals on secondhand goods is the app’s hook, its team has found that users are nearly as likely to engage with Depop just for the fun of browsing, even if they have no intent to actually make a purchase.GrailedArun Gupta, the Gen Y founder of Grailed ...

Cassandra's 2021 Outlook

... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...

Web Esteem

... opinions and pursuing mass confirmation, are now starting to select what they share based on the responses they crave. In light of this shift, the longstanding Gen Y mantra “I am what I share” has been displaced. The more accurate refrain, as argued by author and MIT ethnographer Sherry Turkle, is “I share, therefore I am.” Ys are both affirming and shaping their identities through the items they choose to post and share, and their Web Esteem is largely based in the responses they do or don’t receive ...

The Hive Mind

... like a lot of good things about this. Cancel culture is toxic, but sometimes it’s necessary. I think people deserve to be canceled for certain things like racism or homophobia or stuff like that. But there are like petty cancel cases that I'm like, they probably didn't deserve to have their career ended over it.” Another 34-year-old female in our Gen Y focus group chimed in, “I've talked about this at length with friends, it's like a hot button topic. Some people would say [the person being ...

The Gender Landscape

... CLAIMING On the opposite end of the spectrum from Gender Bending is Gender Claiming, a phenomenon that could only arise among a demographic that has deemed the fight for gender equality largely won. Its proponents feel that in their postfeminist society, they are free to reassert any normative gender behaviors they so choose, without worry of setting back progress. This trend is particularly prevalent among Gen Y women, many of whom have recently “reclaimed” traditional women’s tasks as hobbies; for ...