598 results for '"gen y"'
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Macrotrends

Have Guidance, Will Travel

... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...

The Optimization Generation

... Young people are optimizing the ways they work, socialize, and shop in a shift that signifies a newfound self-awareness. Amid the Recession, Gen Y came to embrace minimalism as it adjusted to getting by with less. An optimistic generation, Ys turned a negative situation into a positive one by adopting a “back to basics” approach that celebrated the notion that less can be better. They tackled DIY projects, marveled at the tiny house movement, and championed health over wealth on their quest ...

The Hive Mind

... like a lot of good things about this. Cancel culture is toxic, but sometimes it’s necessary. I think people deserve to be canceled for certain things like racism or homophobia or stuff like that. But there are like petty cancel cases that I'm like, they probably didn't deserve to have their career ended over it.” Another 34-year-old female in our Gen Y focus group chimed in, “I've talked about this at length with friends, it's like a hot button topic. Some people would say [the person being ...

Soloists

... young people know they need these moments to recharge, collect their thoughts, and experience pockets of calm in their highly connected and collaborative existences. With “always-on” lives in which they are constantly interacting with others, finding time alone is not only becoming more important to Gen Y and Gen Z, it’s also becoming a marker of maturity. It’s significant that these generations become confident enough in adulthood to be alone because, throughout their lives, they’ve always been ...

GPS (Global Positioning Success)

... , #MumbaiBrewsaders). Each region went head-to-head in the challenge, which simultaneously ignited local pride and promoted the beverage throughout the nation.Heineken’s “Cities of the World” campaign encourages men to explore what their local area has to offer and uncover the hidden spots in their region. A short film shows a man unlocking secret venues within a city and encourages individuals to appreciate the unexpected. - 6. HELP FOSTER GLOBAL EQUALITY - Gen Y is the most diverse, multi-cultural generation ...

Single Inclusive

... has skyrocketed to 60%. Persistently high divorce rates aside, the trend’s growth isn’t necessarily driven by a deliberate move away from marriage in long-term life plans; rather, more young adults are reimagining their life timelines (Off-Roading, Cassandra S/S 2013) and have come to discover the remarkable value of being unattached along the way. Single Gen Y women, in particular, have a unique perspective on their unprecedentedly autonomous state. Journalist Kate Bolick’s “All the Single ...

Would You(th) Care For A Cause?

... Find out if Gen Zs and Gen Ys actually care when brands get involved in social causes or political issues, as well as differences in how each generation perceives such brand initiatives. To socially conscious modern youth, aligning your brand with a cause or social issue is a table stake: the bare minimum effort that companies must put forward to earn a place at the table. Socially conscious young people almost expect brands to stand for something as a baseline requirement. However, we have ...

weCommerce

... on the rich user engagement factor of social photo streams but with a DIY retail bent. Members open their own shops and can then follow friends and other retailers whose style they admire. Though the opportunity to score deals on secondhand goods is the app’s hook, its team has found that users are nearly as likely to engage with Depop just for the fun of browsing, even if they have no intent to actually make a purchase.GrailedArun Gupta, the Gen Y founder of Grailed ...

The Community Well

... hand. Even birthday and bachelorette parties, occasions that typically revolve around drinking, are getting a healthy twist: some Ys are opting to celebrate at boutique gyms (albeit sometimes as a “pregame” for alcohol). While this may seem like a female-centric activity, Millennial men are actually more drawn to it than are their female counterparts; Cassandra finds that 50% of 19- to 35-year-old males, versus 30% of females of the same age, say they’re interested in having a party as part of a ...

Global Home & Away Trends

... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...