598 results for '"gen y"'
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Macrotrends

All In Good Time

... . Nonetheless, they are constantly recalibrating their ideals to keep them within reach. For them, small victories are preferable to none at all. I've realized that 'having it all' is about reflecting on my life and consistently asking myself, 'Are you happy where you are and with what you're doing?' Ultimately, it's about embracing what makes me happy. GABRIEL, 24, NYWhile Gen Y is infamous for its unwavering optimism, it’s not lacking in practicality, as demonstrated by its proficiency in ...

Well Intentioned

... farther to go. Gen Y is more educated about wellness, but there are still fast food restaurants everywhere!” Ys want to take wellness to a pinnacle, making it their collective mission. They are applying their Challenger mindset (The Cassandra Report, Spring/Summer 2012), using personal data to push themselves to complete tasks and compete with others in their quest for wellbeing, and some are going so far as to seek to purify and perfect their bodies, minds, and souls. Ys are Well Intentioned, but ...

The Optimization Generation

... Young people are optimizing the ways they work, socialize, and shop in a shift that signifies a newfound self-awareness. Amid the Recession, Gen Y came to embrace minimalism as it adjusted to getting by with less. An optimistic generation, Ys turned a negative situation into a positive one by adopting a “back to basics” approach that celebrated the notion that less can be better. They tackled DIY projects, marveled at the tiny house movement, and championed health over wealth on their quest ...

Would You(th) Care For A Cause?

... Find out if Gen Zs and Gen Ys actually care when brands get involved in social causes or political issues, as well as differences in how each generation perceives such brand initiatives. To socially conscious modern youth, aligning your brand with a cause or social issue is a table stake: the bare minimum effort that companies must put forward to earn a place at the table. Socially conscious young people almost expect brands to stand for something as a baseline requirement. However, we have ...

Soloists

... young people know they need these moments to recharge, collect their thoughts, and experience pockets of calm in their highly connected and collaborative existences. With “always-on” lives in which they are constantly interacting with others, finding time alone is not only becoming more important to Gen Y and Gen Z, it’s also becoming a marker of maturity. It’s significant that these generations become confident enough in adulthood to be alone because, throughout their lives, they’ve always been ...

GPS (Global Positioning Success)

... , #MumbaiBrewsaders). Each region went head-to-head in the challenge, which simultaneously ignited local pride and promoted the beverage throughout the nation.Heineken’s “Cities of the World” campaign encourages men to explore what their local area has to offer and uncover the hidden spots in their region. A short film shows a man unlocking secret venues within a city and encourages individuals to appreciate the unexpected. - 6. HELP FOSTER GLOBAL EQUALITY - Gen Y is the most diverse, multi-cultural generation ...

Global Home & Away Trends

... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...

weCommerce

... on the rich user engagement factor of social photo streams but with a DIY retail bent. Members open their own shops and can then follow friends and other retailers whose style they admire. Though the opportunity to score deals on secondhand goods is the app’s hook, its team has found that users are nearly as likely to engage with Depop just for the fun of browsing, even if they have no intent to actually make a purchase.GrailedArun Gupta, the Gen Y founder of Grailed ...

Live, Not Buy: Gen Z Activism

... than Gen Ys (42%) in the U.S. Ys certainly haven’t shirked their social responsibilities, for the numbers demonstrate that they care about making their local community and the world a better place. However, it’s Zs who feel a particular sense of urgency when it comes to ensuring their generation and future generations have a secure future. From Zs’ point of view, they have inherited a world in dire need of change at the most macro level, making them more inclined to want to make a difference at ...

Single Inclusive

... has skyrocketed to 60%. Persistently high divorce rates aside, the trend’s growth isn’t necessarily driven by a deliberate move away from marriage in long-term life plans; rather, more young adults are reimagining their life timelines (Off-Roading, Cassandra S/S 2013) and have come to discover the remarkable value of being unattached along the way. Single Gen Y women, in particular, have a unique perspective on their unprecedentedly autonomous state. Journalist Kate Bolick’s “All the Single ...