802 results for '"gen z"'
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Macrotrends

Race & Equality in Everyday Life

... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...

Global Bytes

... INTERNET BABY - Earlier this year, mobile operator MTS Telecom commented on how young generations, as true digital natives, are advantaged because of their early exposure to technology. Its “Internet Baby” commercial, which quickly became the most viewed ad in India, depicts a newborn member of Gen Z who Googles how to cut his own umbilical cord, takes selfies with a maternity nurse, and maps his way out of the delivery room. While the ad has received its fair share of criticism as a terrifying ...

Youth Speak About Race

... What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affectedJust a few weeks ago, Cassandra spoke with Millennials and Gen Zs about how they feel race impacts their lives. We asked Black, Hispanic, Asian, and white youth to tell us about their financial goals, safety concerns, life opportunities, and activism. From family structures to education, healthcare to housing, we explore how young adults from each race view access to overall quality ...

Fair Game

... champions of feminism and equality (see Fempowerment); as we found in our Gen Z report, more than half of teen girls believe that women should be allowed to play traditionally male sports. As support for female athletes continues to grow, the same support needs to be extended to other roles for women in the sports industry. Though there may be barriers to pitting men and women against one another on the field, there’s nothing stopping women from being just as capable as men at strategizing plays ...

Culture Spotlight On The UK

... pronounced among 24% of men and 22% of those aged 14-21.TYPES OF GAMES Played IN THE UKHalf of Trendsetters in the UK enjoy playing simulation (53%) and multiplayer games (50%), while one-third of UK youth overall like to play multiplayer, solo player, simulation (e.g., Sims), and first-person shooter games. Men and Gen Z youth are more likely than their counterparts to play each of these types of games.What types of games, if any, do you like to play?Please select all that apply. Multiplayer games ...

The Education, Work & Success Perspective

... the same as they were, and these in turn are impacting what young people choose to do with their lives. In this issue of Life Interrupted, we explore the future of education. Gen Zs already indicated that they were questioning the value of a college education, and now, with many universities shifting classes to be online, young adults feel the supposed benefits of college, which have been drilled into them their entire lives, are further eroded in their perception. This will have significant ...

PTSD: The Pandemic, Turmoil, & Social Disruption

... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...

Category Lens

... this for the broader retail and apparel categories? Experiential retail offers enormous potential to help educate Ys and Zs about your values and the causes you champion.What if . . . the physical retail environment could be transformed into a space that not only highlights your products and services, but also helps customers experience the values of a brand in a tactile and engaging way? As discussed in Would You(th) Care For A Cause? Zs prefer a call to action, while Ys are more likely to use ...

Free For All

... Ys and Zs are using their free time to counteract the burnout they feel across multiple areas of their lives, providing an opportunity for brands to reach them when they’re in a state of greater receptivity, as well as support and inspire their various free time activities.From school to work to their social lives, modern youth are experiencing burnout across numerous areas of their lives, making time wherein they have zero obligations all the more precious and vital. Youth’s time outside of ...

Play The Game

... the past to let their kids engage in games that pose dangers. With frequent news headlines and studies revealing the harm of longstanding popular sports, such as concussions being up 500% in youth sports from 2010-2014 and that football alters the brain of kids as young as eight, it’s no wonder parents and their Gen Z kids are wary. This new reality also has sports leagues worried about a declining interest in traditional youth sports, such as football and hockey, and justifiably so, because with ...