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Macrotrends

The Sexual Mehvolution

... , appetites for adult entertainment are strong among Ys. Insights from the data team at PornHub, the largest pornography provider on the web, reveal that Ys account for 60% of total visitors worldwide. The majority of site visitors are male, but females are becoming keener viewers: nearly a quarter (24%) of Y visitors are women. Thanks to the flattening of gender roles, young men and women alike are discovering that consumption of pornography can be a healthy tool for exploring varied aspects of their ...

Would You(th) Care For A Cause?

... causes or issues, if any, do you think are most important for brands to be involved in or take stand on?Please select up to five. Racism | Environment and climate change | Education | Mental health | Livable wage and working conditions | Gender equality | Poverty | Healthcare | Unemployment | Animal rights | Gun violence | Homelessness | LGBT rights | Medical research (e.g., finding a cure for Cancer, stem cell research) | Income inequality | Public health (e.g., obesity ...

Single Inclusive

... . Indeed, the democratization of gender roles is emboldening more young adults to stay single not as a last resort when finding the right partner proves an impossible feat, but as a measured choice that affords them greater freedoms and maximized opportunities for personal fulfillment and success. While most brands have not yet paid adequate attention to this newly important demographic, it is crucial that they cease the potential alienation of singles caused by only addressing couples and families ...

Future Of Entertainment

... , challenging societal norms of gender, sexuality, race, and class. Hard Sun Hulu series Hard Sun is pre-apocalyptic thriller set in current day London. Unlike most end of the world films, the impending apocalypse doesn’t just suddenly take the world by surprise. The residents of Earth know that the world is going to end in five years. This bleak countdown prompts two police investigators to start digging, and what they find is an intricate web of corruption. The Domestics  With a familiar ...

Culture Spotlight On China

... photo filters/face filters.Which of the following, if any, are true for you?Please select all that apply. I almost always use a special photo editing app to enhance pictures of myself | I use photo filters/face filters When picking out something to wear, 36% of youth in China often think about how it will look in pictures on social media.MALE BEAUTY IN CHINANearly two in five youth in China think it’s acceptable for men to wear makeup, and this outlook is consistent by gender. Another quarter of ...

ROI (Return On Image)

... about the event on social media during the event itself | Creating a hashtag about the event Share and Share A (Like) Connecting with findings that young people gravitate toward image-based media, they are also sharing photos on social media. This has has evolved beyond simply taking a snapshot; they also edit their photos and plan their captions during events. Social media interactions vary by age group and gender. Older Ys are more likely to take part in traditional activities, such as posting a ...

Reality Bites

... your experience with each of the following media technologies?Please select one response for each type of technology. 3D – 3 Dimensional (3D movies where you wear special glasses) | AR – Augmented reality (Pokémon GO) | 4D – 4 Dimensional (4D includes 3D glasses but also simulates your other senses, for example by introducing smells, water, wind, etc.) | VR – Virtual reality (wearing a device to simulate being in a different environment) TECH EXPERIENCES – GENDER AND AGE DIFFERENCESYoung ...

Know It Alls

... topics. I read different newspapers every day and use Wikipedia and other fact websites to learn more about the history and politics of what I am discussing.SAM, 30, UKAdditionally, young people, Zs in particular, see labels as a negative; young people today consider gender, sexual orientation, religion, and more to be fluid constructs, so they’re not interested in being labeled as the sports expert, or the heath guru, or the pop culture aficionado—they want to be a little bit of all of it ...

Public Funds

... for their friends to read. As such, Venmo users appreciate the app as much for its window into their peers’ spending habits as they do its convenience. #talkpaySome Ys are embracing the #talkpay movement, which encourages people to tweet about how much money they make in an effort to start a conversation about gender discrimination and salary inequality. This level of openness, while still niche, is reflective of Ys’ desire for financial transparency. - Price Transparency - Oliver ...

Feedback Loop

... fact that they’re accustomed to brands asking for their input via crowdsourcing and co-creation initiatives. Following in the footsteps of Ys, the next generation is already forming strong opinions and calling out companies they believe should have more sustainable business practices, gender-neutral products, or Photoshop-free ads, for instance. Knowing that their thoughts will be valued, coupled with their desire to tell brands how to better meet consumer needs, we expect to see a surge in ...