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Macrotrends

For Love And Money

... Ys are embracing the #talkpay movement, which encourages people to tweet about how much money they make in an effort to start a conversation about gender discrimination and salary inequality. This level of openness, while still novel, is reflective of Ys’ desire for transparency in all areas of their careers. In the age of social transparency, consumers’ opinions of a brand are often shaped by how it treats its employees. Just as brands have been forced to adapt to meet young people’s demands, so ...

Show Me Love

... , and challenge them to enjoy their own company. As brands strive to be inclusive of all types of relationships, they would be remiss to ignore the love one enjoys with oneself since it’s a fundamental connection that’s relevant to all consumers, regardless of their gender, nationality, or relationship status. While some brands have begun to recognize young consumers’ desire to appreciate themselves, the majority position gifting as from one person to another. However, today’s young consumers ...

The Sexual Mehvolution

... , appetites for adult entertainment are strong among Ys. Insights from the data team at PornHub, the largest pornography provider on the web, reveal that Ys account for 60% of total visitors worldwide. The majority of site visitors are male, but females are becoming keener viewers: nearly a quarter (24%) of Y visitors are women. Thanks to the flattening of gender roles, young men and women alike are discovering that consumption of pornography can be a healthy tool for exploring varied aspects of their ...

Culture Spotlight On China

... photo filters/face filters.Which of the following, if any, are true for you?Please select all that apply. I almost always use a special photo editing app to enhance pictures of myself | I use photo filters/face filters When picking out something to wear, 36% of youth in China often think about how it will look in pictures on social media.MALE BEAUTY IN CHINANearly two in five youth in China think it’s acceptable for men to wear makeup, and this outlook is consistent by gender. Another quarter of ...

Know It Alls

... topics. I read different newspapers every day and use Wikipedia and other fact websites to learn more about the history and politics of what I am discussing.SAM, 30, UKAdditionally, young people, Zs in particular, see labels as a negative; young people today consider gender, sexual orientation, religion, and more to be fluid constructs, so they’re not interested in being labeled as the sports expert, or the heath guru, or the pop culture aficionado—they want to be a little bit of all of it ...

Single Inclusive

... . Indeed, the democratization of gender roles is emboldening more young adults to stay single not as a last resort when finding the right partner proves an impossible feat, but as a measured choice that affords them greater freedoms and maximized opportunities for personal fulfillment and success. While most brands have not yet paid adequate attention to this newly important demographic, it is crucial that they cease the potential alienation of singles caused by only addressing couples and families ...

Data Mine

...  corporate sponsors, such as Nissan, Microsoft, and JP Morgan, that can then reach out to potential hires when hosting events.DrinkiUsers of the app Drinki in England are able to receive free cocktails for simply sharing their age, gender, and email address. Drinki has partnered with alcohol brands, such as Pernod Ricard, Diageo, and Heineken, that provide the drinks free of charge in exchange for information about their consumers and the chance to put one of their beverages into a new ...

Reality Bites

... your experience with each of the following media technologies?Please select one response for each type of technology. 3D – 3 Dimensional (3D movies where you wear special glasses) | AR – Augmented reality (Pokémon GO) | 4D – 4 Dimensional (4D includes 3D glasses but also simulates your other senses, for example by introducing smells, water, wind, etc.) | VR – Virtual reality (wearing a device to simulate being in a different environment) TECH EXPERIENCES – GENDER AND AGE DIFFERENCESYoung ...

Public Funds

... for their friends to read. As such, Venmo users appreciate the app as much for its window into their peers’ spending habits as they do its convenience. #talkpaySome Ys are embracing the #talkpay movement, which encourages people to tweet about how much money they make in an effort to start a conversation about gender discrimination and salary inequality. This level of openness, while still niche, is reflective of Ys’ desire for financial transparency. - Price Transparency - Oliver ...

ROI (Return On Image)

... about the event on social media during the event itself | Creating a hashtag about the event Share and Share A (Like) Connecting with findings that young people gravitate toward image-based media, they are also sharing photos on social media. This has has evolved beyond simply taking a snapshot; they also edit their photos and plan their captions during events. Social media interactions vary by age group and gender. Older Ys are more likely to take part in traditional activities, such as posting a ...