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Macrotrends

Build Your Own Career

... —young people must learn to adapt to the role robots will play in the workforce, and as jobs change, so too do the careers they produce. Although Ys and Zs may face a job market with less stability, they are also confronted with one that has more options, enticing them to try many different ones rather than sticking with one; on average, Cassandra finds that global youth expect to have four types of careers in a lifetime, and youth in the UK and Australia expect to have between four and five.I ...

Living Experiments

... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...

Z DNA

... are and how they define themselves. In this spirit, they don’t feel limited by their age, nor do they believe that longstanding gender stereotypes should be tolerated today. As the most inclusive and accepting generation to date, Zs seek to have a multifaceted, mix-and-match identity. This effort is aided by the fact that the web provides them with access to the global culture stream. They’re inclined to pick and choose the international ideas, attitudes, fashions, and more that they wish to adopt ...

Break It UP

... well.More than a third of global youth (36%) say divorce is inevitable.REALISTIC ABOUT RELATIONSHIPSWhile young adults are optimistic about finding love, they are also realistic, recognizing that love can fade and people change. Most global youth (60%) think they will fall in love several times in their life and more than eight in 10 acknowledge that there is always some level of disappointment in a relationship. This is presumably why many young people, especially men, wish they didn’t have to commit ...

Money Talks

... inheriting debt or bad credit from one’s partner. They feel more comfortable being the only person to have influence over their financial situation; to that end, 43% of single global youth cite being able to spend their money however they want, and thereby have complete control over their financial standing, as a benefit of being on their own. I discuss financial matters with my partner, and we share the expenses equally. Money is a very big issue in every relationship, so in my opinion, we should be ...

Gen Z Micro Trends

... Wet Head is a game of water roulette. Players remove sticks to see who will get water dumped on them from the Wet Head Helmet. The game, which has become an Internet challenge, was popularized by Ellen Degeneres and actor Mark Duplass. - The New News - Zs take pride in being informed global citizens, and as a result, they aren't willing to accept youth-focused media outlets that avoid sophisticated subjects or dumb content down for them. Frustrated by much of the clickbait-heavy sources ...

Culture Spotlight On Nigeria

... outbreak and other serious issues affecting the country. Game creators feel that there's no shortage of games with English storylines, but they want to make ones from a Nigerian perspective that can also spread the country's culture to other regions. Meanwhile, as Nigerian game companies face much financial pressure to compete with global hits, they're increasingly striking deals with telecom companies across the continent for distribution. Mobile phone users pay a subscription fee to have ...

Leagues Of Their Own

... Young generations are giving rise to nontraditional sports, broadening the industry and creating more entry points for engagement.Generations Y and Z are sparking a shift in the world of sports, widening the industry to encompass a larger array of games across more passion points and physical abilities. While older generations certainly had a range of sports to choose from, Ys’ and Zs’ generational characteristics, including their global-connectedness, open-mindedness, and digital-first outlook ...

Show Me Love

... Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love. Most brands think of romance as between two people, but there’s another type of love affair that’s highly resonant among modern global youth: love of oneself. This introspective romance has never been as prominent or prioritized as it is today, a shift that’s somewhat driven by young people’s use of social media to acknowledge and reflect who they are. However ...

Doctor Who?

... Haiti. When I was younger, I was prescribed all these medicines by a psychiatrist and they would take a toll on my entire mental health, so I had a bad experience. It shouldn't be pushed on us, but that's just part of the billion-dollar business. MARIFER, 15, NJA GROWING ALTERNATIVE SOLUTIONAs young adults in the U.S. and UK increasingly move away from Western medicine, their global access is prompting them to consider Eastern medicine as a supplemental solution or even a replacement. As they ...