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Macrotrends

What's In Store

... than buying the same product online. I like seeing other people and experiencing time out that doesn't happen when you buy online.ALFREDO, 27, UK​I love Anthropologie because it draws you into an imaginary, fantasy world that's artistic, raw, and beautiful. I also love AllSaints Spitalfields because of the raw, industrial feel to the atmosphere.HEIDI, 24, MNMy favorite thing about shopping in-person at Lush is how personable the people are who work there. They are so cool, friendly, and not pushy ...

Home & Away Entertainment Trends

... , especially through the travel spaces where young people are increasingly spending time as they prioritize travel and through advertising inspired by the genres that reflect their attitudes toward travel and community.GAMING & VR IN AIRPORTSAs gaming has become a mainstream form of entertainment, airlines have begun to offer settings and devices that allow gamers to do what they love as they wait for their flights. Indeed, one in four youth in the U.S. and UK, as well as one in three Trendsetters in both ...

Community > Commerce

... do business with a brand.Gens Y and Z crave togetherness but feel they are not fully obtaining it in their digitally-dominant lives. Despite technology’s promise to connect people, they often feel separated behind screens and wish to be more integrated in the fabric of society. To fill the void, youth are looking to brands and retailers to facilitate their efforts to achieve a greater sense of community. In the past, consumers formed tribes around their shared love for a brand, but today ...

Build Your Own Career

... opportunity to see new things from a different perspective and allow you to really understand what you're passionate about.  I started a career right out of college for the amount of money that I was going to be paid, even though I didn't love the career.  Now, I am more interested in work that I am passionate about and willing to take a pay cut to do it.MYRA, 33, U.S.Rather than taking offense to the “job hopper” stereotype commonly given to their generation, young workers today are embracing ...

No Money, More Problems

... for a vast swath of Ys, which is problematic because around 80% of Ys would rather own than rent.I don't know anyone who would be able to afford a house coming out of college or be able to start a family. Those things seemed more accessible to our parents' generation. It just seems like debt is huge now for young students.OLIVIA, 21, KCAll of this means that Ys are having to make hard choices when it comes to their finances: do they stay in a city they love even if they'll never be able to afford ...

ReLuxe

... , products from its most current collections are only sold via Supreme’s web store for a short period of time before shopping ends until the next collection launches, meaning fans have narrow windows to buy products both offline and online.Kylie Lip KitKnown for her love of makeup, Kylie Jenner launched Kylie Cosmetics in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit, which, at $29, is a luxury beauty product by Gen Z standards. Her limited ...

Open House

... %) having decorated or redecorated in the past six months. Further demonstrating their passion is the abundance of posts in their Instagram feeds showing their interior design savvy as a form of social currency, from artfully arranged rows of succulents to #shelfies of their perfectly organized bookcases. They also want a space of their own in order to entertain friends and host dinner parties, given their social nature and love of cooking. Just like generations before them, Ys want to have a place that ...

Eco-Exhibitionists

... heating in a bid to reduce energy consumption in line with Frikøbing's principles.Ikea Ikea has announced plans to offer solar panels and home battery packs to customers in the UK, and it also offers a Home Smart light system that will soon work with HomeKit, Alexa, and Google Assistant with equal ease. It also offers Kungsbacka, its first kitchen made from recycled plastic bottles and reclaimed industrial wood designed by Swedish studio Form Us With Love to make "sustainability available for everyone ...

Brand Friends Forever

... . People Against Dirty is an online community of brand evangelists“Laundry Room Love” crowdsourced video was created from fan-submitted footageBrand blog is written by employees and features voices from across the companyA unique tone in advertising has revitalized the cleaning category, and made consumers take noteHOW TO BE A BFF THOUGHTS ON BFF A lot of my friends take to Twitter to complain or contact a company directly. If they don’t answer, then that just makes the brand look bad, and they will ...