170 results for '"luxury"'
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Macrotrends

(Gender) Role Playing

... for attracting a partner, like property ownership. As one young woman in Shanghai put it, “I wouldn’t even go out with a guy who didn’t own a house, never mind marry him.” The luxury of choice is still relatively new to these women who, until recently, were viewed as second-class citizens in the historically patriarchal country. But now, a new class of career-minded women is delaying marriage and working longer than they might have in the past, much like women in post-feminist nations. Their ...

Reality Bites

... , the company launched a VR Westworld experience created by series staffers at TechCrunch Disrupt. It also created a microsite, DiscoverWestworld.com, which resembled a website for any typical luxury resort but had darker substrata for the frequent user to dig into.TECH EXPERIENCES Young consumers crave new and immersive entertainment experiences. More than four in 10 U.S. and UK youth have tried and liked 3D viewing, and a quarter have tried and liked 4D viewing. Moreover, about ...

Off-Roading

... Earlier generations followed a largely linear path through life. They finished school, chose a long-term career, got married, bought a house, started a family, and saved for a well-needed retirement. On the whole, individuals progressed along this timeline without straying. Gen Ys, however, don’t have the luxury of such a straight-and-narrow route. Economic uncertainty and a challenging professional landscape have thrown this once traditional lifeline off its course, propelling Ys into a much ...

Global Y Dream

... , self-improvement—and they value brands that help them do so. In this way, they are redefining consumerism and drawing on their relationships with brands to support their goals. With the environment ranking as a top concern among GYs, it follows logically that they want the products they use and the companies they support to be socially responsible. GYs are nearly three times as likely to want to use socially conscious brands over luxury brands. They still treat themselves to brands like Louis ...

Personal Best

... beauty devices that are getting a tech makeover. Beauty products are also benefiting from advancements like LED technology, artificial intelligence, and augmented reality.Tech advancements are making it easier for companies to customize products on a much broader scale because they give consumers the power to collect their own data. This use of data is key, because while personalization has existed for years, it's often been a luxury from bespoke brands at wildly expensive price points. Now ...

Open House

... needs. Co-living spaces, for example, offer young city dwellers small bedrooms alongside luxury-designed communal areas and ample amenities since they often can’t afford sizeable private kitchens or living rooms but desire spaces to socialize. Ys are also foregoing home ownership because they’ve realized they can do without it. As a resourceful and optimistic generation, they’re finding that they can feel at home in other ways, and some may never own a home; in fact, the majority of young adults (52 ...

The Path

... divorces, which many of them have watched their parents go through. To wit, 67% say a wedding is a luxury only some people can afford. Because many have had to delay marriage due to financial constraints, they consider entering into such a union with anyone less than their soul mate to be a risk not worth taking. As a result, moving in together before marriage is more imperative in their eyes; 67% say it’s important to live with their partner before getting married. It’s a socially acceptable way for ...

Family Ties

... need to make time for quality time and are prioritizing it in their daily lives, while also redefining what the concept means in the process.I find myself looking for ways to make quality family time as life can get so busy and there are so many distractions. Technology does play a part surely.BRIAN, 35, INModern parents don’t have the luxury of built-in family time that often existed in previous generations, but that’s not to say that quality time is any less important now than it was in the past ...

Global Digital Trends

... account during the release of its Cruise 2019 collection in Paris. The avatar’s Instagram feed features photographs of her wearing luxury clothing by brands such as Versace, Giambattista Valli, and Jeremy Scott.Alex Hunter Game developer EA Sports has created a virtual soccer star, Alex Hunter, ahead of the release of the new FIFA 18 game for Playstation 4. Players have the option to play as Alex, who signs a deal with Coca-Cola and shoots a commercial in one of the game’s scenes. MAGIC OF ...

Global Art & Design Trends

... Museum of Ice Cream to black lemonade at The Color Factory, and now scent is another sense that’s becoming increasingly important in the art realm. As more brand museums connect young people to the brand via art and visual display, this is a new way that brands across categories can build an experience around their products and bring their scents to consumers in a creative way.Unidentified Scented Object A collaboration between French luxury jewelry brand Cartier and German climate engineering firm ...