308 results for '"marketing"'
Filter by:

Macrotrends

There's No Place Like Home(town)

... their marketing. To the young consumer the brand is known for its Detroit heritage just as much as it is its brand name and the quality of the luxury items it sells.  Brands also have the opportunity to tap into young consumers’ specific hometown pride by using the location-based data they aggregate to showcase what’s popular in specific locations, encouraging consumers to recognize the places that are special to them and connect over their stimulated nostalgia. Earlier this year, Seamless took ...

Culture Spotlight On Nigeria

... unlimited usage of select games, similar to the model used by streaming services. This model helps Nigerian game developers get their content noticed without having to pay for marketing on their own. For instance, Gidi Run was launched with telecom company MTN and is now played by 100,000 paying subscribers.Legal Duty: Music Piracy Problems ImproveWhile illegal sales of music is a problem plaguing artists around the world, nowhere is it as pressing as it is in Nigeria, where bootlegged albums ...

The Generational Manifesto

... improve their lives. Meanwhile, brands can play an important role in dismantling social stigmas and creating a more accepting society; by understanding how each generation is Breaking Bad behaviors of the past and where work is still needed, they can help foster new social norms.Lastly, though each generation has distinct attributes, meaning brands can't take a universal approach to reach everyone, there are certain must-haves that every group expects from brands. These Multigenerational Marketing ...

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...

Extracurriculars

... push marketing messages, these brands are providing content platforms to help educate and inspire consumers on the topics that matter to them. Acorns Micro-investing app Acorns’ online magazine, Grow, is on a mission to educate consumers about their money. Its team of 20-something financial journalist contributors has seen about 5 million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand.Apple Apple recently launched a ...

Digital Intimacy

... orchestrating mass marketing initiatives to forging more personal relationships with consumers and fans.With the ubiquity of social media, much of what young consumers have been sharing online in recent years has focused on presenting the best narrative of their lives, rather than reflecting an accurate depiction of who they are or what they really think. Now, Ys and Zs are seeking to present more honest versions of themselves online, giving digital connectivity the same authenticity and depth as that of ...

Exertainment

... themselves to active involvement, entertainment properties are getting creative with marketing tactics that encourage fans to exercise around their content as a new form of fandom. For instance, last fall, to promote the new version of its Sonic the Hedgehog video game, Sega transformed parkour gym Tempest Freerunning Academy in California into several of the title's famous levels. Fans could "live out the game" by physically climbing and jumping through the same obstacles as featured on their screens ...

Monthly Deliveries

... , no-nonsense, and highly comedic approach to distinct gender needs, one that relies on viral marketing tactics and product innovation to revitalize traditionally staid men’s and women’s categories, like hygiene and toiletries. Personal care subscription services Dollar Shave Club (for men) and Hello Flo (for women) have injected their respective product categories with a more modern tone, a fresh marketing tactic, and enhanced options for personal convenience. Below, we compare these two ...

The State Of The Sub/Urban

... cities and suburbs become more and more alike, this will change the nature of how people live their daily lives and require brands to adapt by offering the elements from the opposite environment to young consumers and by accurately representing these places in their marketing and entertainment. Making Cities More SuburbanHalf of mainstream and Trendsetting young adults in the U.S. and the UK say living in a city is overwhelming, with those who currently live in a city being equally as likely as ...

K-Pressure

... Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.South Korea’s postwar economic boom and rapid industrialization has been aided by the government’s heavy investment in its young population. Young people are understood to be of critical importance to the country’s future; in fact, they are its very foundation. As young South Koreans have risen to be among the top performing students on ...