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Macrotrends

Occulture

... , and independent; they control their own destinies and aren’t secondary to men. Witches may not be the best role models, but they’re definitely empowering. Witches grew especially popular in the ’90s when Charmed and Sabrina the Teenage Witch first aired, but after a long run, consumers’ interest in them subsided. For the past decade, vampires and zombies have overshadowed witches (for perspective, Twilight was published in 2005). But as young people begin to tire of tales of the undead, many of ...

The Community Well

... hand. Even birthday and bachelorette parties, occasions that typically revolve around drinking, are getting a healthy twist: some Ys are opting to celebrate at boutique gyms (albeit sometimes as a “pregame” for alcohol). While this may seem like a female-centric activity, Millennial men are actually more drawn to it than are their female counterparts; Cassandra finds that 50% of 19- to 35-year-old males, versus 30% of females of the same age, say they’re interested in having a party as part of a ...

New Morals

... society money, and most feel that not being healthy is “wrong.” Women are more likely than men to worry about the cost of being unhealthy, while men are more likely to say it’s wrong to be unhealthy. How strongly do you agree or disagree with each of the following health-related statements?Summary of Strongly/Somewhat Agree I would feel guilty if my health problems cost other people money | Society's health problems are costing us all money | Not being healthy is 'wrong' THE HEALTHY HIGH GROUND Most ...

Duty Free

... among the top items young people have or want to outsource, followed by clothes shopping, doing laundry, and tutoring children. Ys, who are more likely than teen Zs to be responsible for these types of activities, more commonly outsource and want to outsource nearly every item. Young men are also more likely than young women to have or want to outsource every activity. How interested, if at all, are you in outsourcing each of the following (e.g., using a service for) in order to have more time for ...

House Funders

... paid for their home outright, most have gotten help from other sources to acquire it. For example, some have had significant others, family members, and/or friends purchase a home for/with them, while 12% have inherited their home. Women are more likely than men to have taken out a loan for their home, while men are more likely to have paid for it upfront.How did you acquire the home that you own?Those Who Own A HomePlease select all that apply. Got a mortgage loan | Paid for it upfront (did not ...

Friends With Benefits

... historically have larger and closer friend groups, are more likely than young men to turn to their friends about these topics, as well as for advice about their careers, childcare, parenting, and growing up in general. Young men, on the other hand, are more likely than their counterparts to turn to their friends when they need to borrow money. Teen Zs, who are in an even more friends-focused life stage than Ys, are more likely than Ys to turn to their friends for advice on fashion, beauty and grooming ...

Ethical Click

... role in spreading the private photos online started to feel real guilt and shame about looking at and sharing the photos. As a 16-year-old girl from California told us, “My online tendencies have altered immensely in light of these recent scandals. Specifically speaking about the celebrity photo leaks, my morals in choosing not to view such images has really grown. Putting myself in the shoes of those women and men affected, I actively make the decision to avoid looking…because by viewing these ...

Single Inclusive

... ,” young Chinese women are nonetheless embracing the single lifestyle. The demographics trend there is similar to that of the US. The majority of China’s bachelors are uneducated with low incomes, while Chinese women are both better educated and earning higher salaries. As for why they are not coupling up, consensus is split between one camp arguing that the men are intimidated by female supremacy, and another contending that women are refusing to marry as a bold feminist statement that actively ...

Pairing Off

... that its Love Notes feature, which allows users to anonymously message other users, is particularly appealing to young women.58% of global youth believe that technology makes it easier for them to find "the one." TRUE ROMANCE Inherently optimistic, global youth are confident they will find their perfect match in life: eight in 10 think their soulmate is out there, and 79% agree there is someone out there for everyone. Young women are even more convinced than men that they will find “the one.” Young ...

Hands On

... pick up online orders, and have special purchases, like flowers, gift-wrapped.Target’s Beauty Concierge program installs brand agnostic beauty professionals in stores, to provide shoppers with unbiased, personalized information regarding beauty product selection. Reps are currently stationed in nearly 300 Target stores across the US.M by Naja is an online lingerie gifting service that helps less-than-clued-in men shop for their wives and girlfriends. All transactions begin with a personalized ...