128 results for '"messaging"'
Filter by:

Macrotrends

The Parent Trap

... offer guidance, but they themselves shouldn’t always be the ones giving it; rather, they should be a conduit or platform for people to share what works for them and guide each other in a judgment-free zone.In marketing and messaging, show a variety of approaches to any given aspect of parenting, reflecting that there isn’t one tactic that’s right. Parents should feel comfortable customizing their style based on their children and family.Messaging and purchasing options for parenting products should ...

Set In (E)motion: The Guide to Gen Y Burnout

... happy.RACHEL, 29, NYWHAT BRANDS CAN DO ABOUT YS’ SOCIAL BURNOUT: Ys are struggling with saying no and asserting their boundaries, especially when it comes to social obligations and friends. Brands, through messaging and products, can help them understand that it's okay and even necessary, to recognize their limits and set boundaries around their social energy. When it comes to branded events, classes, and workshops, brands would do well to show sensitivity to this cohort’s social burnout by having a social ...

Mixed Emotions

... within the hustle and bustle of everyday life.Young consumers look to brands to help them become happier; emphasize the ways in which your product or service will contribute to overall emotional wellbeing. Recognize the value and validity of emotions and emotional health in messaging and advertising instead of focusing solely on utilitarian benefits. - Emotion-Managing Experiences - The Class Founded by fitness instructor Taryn Toomey, who describes it as a “cathartic mind-body experience,” The  ...

On/Off

... seamless, comprehensive messaging and services that unite their presences in both worlds as a singular identity. Retailers are increasingly adopting this WWW approach through the execution of omni-channel strategies. Traditional brick-and-mortar brands are recognizing the importance of delivering interactive in-store experiences that mirror those found online, while new online startups are realizing the value in offering consumers multisensory, physical experiences. Just as young consumers’ perception ...

Single Inclusive

... brands exclusive in their reach, when in fact they are overlooking a huge potential audience of singles. It’s surprising how few marketers have acknowledged what’s arisen as one of the most significant demographic trends of the 21st century thus far. Looking ahead, brands who don’t want to risk disaffecting wider audiences must be careful to preserve a sense of inclusivity in their identities and communications. Messaging and products that celebrate the liberated nature of singlehood and the role ...

Active-ists

... instilling hope through action. Half of young adults in the U.S. and the UK, alongside 65% of U.S. and 69% of UK Trendsetters, have a more positive outlook on the world because of sports, and the new Active-ists will carry this optimism forward.Action ItemsYouth like to hear about athletes’ involvement in activism. Provide not only the freedom but also a platform for players to communicate their views to consumers through your brand’s messaging and social channels.Young people are activists in their own ...

BMS Takeaways

... health can be well-received. Incorporate humor into messaging to position wellness as something they look forward to engaging in, rather than something that feels highly regimented. In an installment of Kate Spade’s #Misadventure series, Anna Kendrick is mistaken as an elite personal meditation instructor and decides to go along with this assumption. The spot pokes fun at the practice in a playful way as she comes up with creative ways for her client to find positive energy and mindfulness. Watch ...

The Hive Mind

... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...

Best of Digital Marketing

... Zs are of the mindset that all experience—whether online or offline—is equally real, worthwhile, and valid. To that end, they are looking to make their digital connectivity just as genuine and meaningful as their interactions that occur face-to-face. Brands should create messaging and platforms that help young consumers develop deep bonds in the digital sphere. Offering language and tools that evoke and enable close connections online will appeal to young consumers and bring an element of human ...

Gaming The System

... to be an advantage for Zs. Gone are the days of gamers being outcast and their hobby looked down upon, making it an opportune area that brands and marketers can leverage to connect with this new generation. Those who wish to tap into the new gamer market must remember that gaming is more than a form of entertainment to young players, it is also a means to gaining new skills that they need now and in the future. It is critical to understand this in one’s depiction of gamers and in messaging ...