128 results for '"messaging"'
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Macrotrends

The Sexual Mehvolution

... Soul). Moving forward, marketers will need to question the adage that “sex sells” as the concept of sexiness is shifting. ACTION ITEMS As sex and nudity become less taboo, explicit images and messaging lose their power. Therefore, reconsider overtly sexualized content or marketing and instead focus on tapping into more pressing Gen Y desires, like ambition and recognition. In cases where sexual content or marketing is relevant, focus less on the forbidden elements of desire and more on ...

The Hive Mind

... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...

The Freeform Movement

... , and channeling both will be key for marketers wishing to resonate with young parents.ACTION ITEMSIn advertising and marketing, consider moving away from goal-oriented and overtly educational messaging and instead include more portrayals of children engaged in freeform play. Show how unstructured time can enhance creativity and make kids happier and healthier on a mental, physical, and emotional level.Offer platforms for parents and children to showcase their personal creativity that doesn’t ...

The Parent Trap

... offer guidance, but they themselves shouldn’t always be the ones giving it; rather, they should be a conduit or platform for people to share what works for them and guide each other in a judgment-free zone.In marketing and messaging, show a variety of approaches to any given aspect of parenting, reflecting that there isn’t one tactic that’s right. Parents should feel comfortable customizing their style based on their children and family.Messaging and purchasing options for parenting products should ...

On/Off

... seamless, comprehensive messaging and services that unite their presences in both worlds as a singular identity. Retailers are increasingly adopting this WWW approach through the execution of omni-channel strategies. Traditional brick-and-mortar brands are recognizing the importance of delivering interactive in-store experiences that mirror those found online, while new online startups are realizing the value in offering consumers multisensory, physical experiences. Just as young consumers’ perception ...

Active-ists

... instilling hope through action. Half of young adults in the U.S. and the UK, alongside 65% of U.S. and 69% of UK Trendsetters, have a more positive outlook on the world because of sports, and the new Active-ists will carry this optimism forward.Action ItemsYouth like to hear about athletes’ involvement in activism. Provide not only the freedom but also a platform for players to communicate their views to consumers through your brand’s messaging and social channels.Young people are activists in their own ...

BMS Takeaways

... health can be well-received. Incorporate humor into messaging to position wellness as something they look forward to engaging in, rather than something that feels highly regimented. In an installment of Kate Spade’s #Misadventure series, Anna Kendrick is mistaken as an elite personal meditation instructor and decides to go along with this assumption. The spot pokes fun at the practice in a playful way as she comes up with creative ways for her client to find positive energy and mindfulness. Watch ...

Single Inclusive

... brands exclusive in their reach, when in fact they are overlooking a huge potential audience of singles. It’s surprising how few marketers have acknowledged what’s arisen as one of the most significant demographic trends of the 21st century thus far. Looking ahead, brands who don’t want to risk disaffecting wider audiences must be careful to preserve a sense of inclusivity in their identities and communications. Messaging and products that celebrate the liberated nature of singlehood and the role ...

Gaming The System

... to be an advantage for Zs. Gone are the days of gamers being outcast and their hobby looked down upon, making it an opportune area that brands and marketers can leverage to connect with this new generation. Those who wish to tap into the new gamer market must remember that gaming is more than a form of entertainment to young players, it is also a means to gaining new skills that they need now and in the future. It is critical to understand this in one’s depiction of gamers and in messaging ...

Innovation Halo

... of one's order, and have events in the Tracker trigger events in other devices. For instance, when one's pizza order is out for delivery, they could turn off their sprinkler and turn on their outside lights.2017: AnyWare Ordering Evolves Yet Again While consumers had no shortage of ways to place a Domino's order, the pizza chain added the ability to do so via work messaging system Slack, making it easier to arrange office lunches.2017: Autonomous Vehicle Delivery Looking into the future of ...