192 results for '"mobile"'
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Macrotrends

Hands On

... deliver consumer insights on individual shoppers directly to store staff, thereby allowing sales associates to offer more personal service and recommendations. Nordstrom is experimenting with mobile technology that delivers shopper profiles to salespeople as shoppers enter the store. Consumers can opt in to receive the resultant personalized attention by downloading a designated app. Burberry’s Customer 360 program invites shoppers to share their buying history and preferences digitally. The platform ...

The FUND-amentals

... financial security that they believe they can achieve. - Ys' Financial Plan: Banking Alternatives - Revolut Revolut started as a mobile app that let young people send and receive money in a variety of currencies. It has since added the ability for users to generate virtual credit cards, purchase travel insurance, exchange and spend their funds across 16 different currencies, and has plans to add stocks and bonds to the mix. The brand bills itself as a banking alternative that meshes with youth’s ...

Brand We

... systems, including mobile apps and in-store kiosks. Its gift registry software allows shoppers to send any item as a gift, even when they don’t know the recipient’s mailing address. ZOLA Wedding registry platform Zola recognizes the rise of curatorial culture by allowing users to register for items from around the web, rather than from just one retailer. It recently introduced a mobile app that adopts Tinder’s famous swipe model, presenting users with suggested items. A barcode scanner allows them to ...

Ethical Click

... reasons. While they’re still as popular as ever, murmurs of a potential backlash are being heard among particularly conscious consumers who are starting to question the ethicality of using them. Two years ago, a marketing agency came under fire when it hired members of Austin’s homeless community to walk around carrying mobile Wi-Fi devices, offering SXSW conference-goers Internet access in exchange for donation. (Their pay? $20/day.) More recently, the media has turned its spotlight on the “1099 ...

The Young & The Restless

... digital natives who have grown up with a mobile device in hand, many Zs have a hard time going to bed and staying asleep because there’s always content they could be consuming, and their real-time access means there’s major news they could be missing in the middle of the night. Whereas Gen Ys had a relatively carefree childhood, in which their parents could mostly shelter them, Zs can’t escape today’s harsh realities, especially as many societal problems directly affect them. Given the unique ...

Culture Counseling

... Company, and even the classical music-themed Warner Bros. cartoons that regularly infiltrated the Saturday morning lineup all set out to teach specific lessons on history and the arts in an entertaining way. But while edutainment still exists as its own category, today’s consumers are more apt to draw life lessons from less likely sources, such as reality TV (like The Hills); viral fiction (like 50 Shades of Grey); even mindless mobile games (like Candy Crush). After watching a series, reading a book ...

POP Trends

... primary source documents on which its reporting is based. Slate’s aptly named Explainer feature breaks down the main facts behind trending news stories and ideas. Mobile news app Circa aims to “atomize” stories into their core elements (e.g., facts, stats, and quotes), rather than merely summarizing. LONGFORM FIXATION It was once assumed that the “new, now, next” zeitgeist that embodied digital culture would make lengthy, magazine-style writing obsolete. But this once-threatened art form is actually ...

Dollars And Sense

... of course there are exceptions, traditional financial institutions have failed to cater to three key generational traits of today’s young adults: their desire for instant gratification, their expectation for thoughtful personalization, and their pursuit of digital education resources to complement their real-world learnings. For example, whereas a mobile app from a major national bank may take three or four days to deposit a check, a peer-to-peer lending app lets them borrow or send funds to ...

Short Life

... Karmaloop sends provocative images of scantily clad models to its friends on the platform.Delta Lingerie shared a provocative video of one of its models getting dressed, at the end of which viewers were given a link to a one-time online sale. - OFFER FLASH DISCOUNTS - New Zealand telecompany Skinny Mobile offered its Snapchat friends a $10 disappearing coupon. - STAGE A CONTEST - Chat Sports used Snapchat to announce, and build excitement for, a contest that tasked fans to share Snaps in an effort to ...

Free Spirit(uality)

... , consistently selling out, that creator Kim Krans recently developed a spinoff mobile app to meet consumer demand.BASIC BELIEFS Although few Ys say they are religious, most believe that religion is a useful moral compass. Their perception of religion is also evolving: most Ys don’t subscribe to one belief system, preferring to pick elements that fit their own definitions, and more than half see spirituality as the new religion. Likewise, 56% of Ys and 65% of Trendsetters say that it’s now acceptable to ...