361 results for '"music"'
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Macrotrends

Geomarking

... reflective of that area. By infusing parts of their own cultures into larger, universally appealing trends, GEOmarkers are creating something totally new. One needs only to search for “Gangnam Style Parody” to see the extent of this behavior. For example, young people in Ghana created “Ghana Style,” in which they transposed the hit from Seoul to Accra, and swapped out the original video’s signature equestrian dance move for Azonto, a Ghanaian dance and music genre. Young consumers across the globe—from ...

Retail 2.0: Shopping As A Live Event

... , which primarily exist to be photographed and shared. In fact, 68% of youth in the U.S. and 66% in the UK have attended or would like to attend a themed event/festival. This jumps to 87% among Trendsetters in the U.S. and 85% in the UK.It's only natural that the next phase of experiential shopping would be a blend of these trends: live events where shopping itself is one of the key drivers and where the lines are blurred between art and retail, music and commerce. While many of these events promote ...

Shop Class

... of Apple devices and programs. Recently, they even offered a special Hour of Code class as part of a national effort to get students interested in programming. Additionally, select Apple stores in major markets regularly host special events, ranging from music performances to celebrity Q+As. Home Depot offers free DIY workshops at almost all of its locations. Participants can sign up in advance to learn skills such as decorative moulding, tile installation, and interior paint and drywall repair ...

Epic Entertainment

... begun to seep into mainstream music, as youth are much more accepting than previous generations of paying to see their favorite singers lip sync. As long as it’s obvious that they’re not trying to fake it, many young audience members are welcoming lip syncing—a notion that would horrify most Boomers and Xers—if it means the singer is freer to put on an extravagant performance. Fans can listen to pristine vocals any time they want, but they can only experience an epic show as it happens ...

Soundscape

... friends. At times, a text does not convey the message as well as a voice note does. In voice messages emotions can be felt, so they’re more personal than text messaging. VINOD, 29, INDIAYoung consumers are also beginning to communicate with audio in other ways, namely by sharing prerecorded sounds. Given their penchant for connecting through music, there’s been a recent influx of apps that allow users to send a few lines of a song, leaning on lyrics to tell others what they mean. Such tools alleviate ...

Less Is Morality

... Moral messages are fading from media as young consumers enjoy debating issues and exploring moral ambiguity through entertainment. Much of the most popular entertainment among young consumers today doesn’t feature a moral message and also stands out for the level of vice on display. The wildly popular Game of Thrones has been singled out for the number of rape scenes (both the TV series and books). Empire centers around a drug lord turned music mogul and features plenty of sex, excess ...

Modern Love

... youth say it’s important that they and their partner have similar interests in at least one subject. In particular, nearly half say it’s important that they and their partner have similar tastes in movies and music, and about four in 10 think it’s important to have similar interests in terms of travel, cooking/food, and TV . They believe they can find potential partners with whom they have even the most niche subjects in common as technology provides a wider dating pool and lets them discover ...

The Future Of Experiential Retail

... so. Six in 10 Trendsetters in the U.S. and over half in the UK have attended a music performance/dance party in a store. Three in 10 overall youth in the U.S. and UK who have not attended a music performance/dance party are interested in doing so. Additionally, four in 10 U.S. Trendsetters and one-third in the UK have attended an “expert” event (e.g., a talk, a book signing, a celebrity appearance) in stores. And when it comes to these “expert” events, Gen Zs in both countries express an interest ...

India's Missed Call

... new mobile ad format in India, wherein users can place a missed call by clicking on the ad. In the return call, the individual is then given brand-sponsored content, like music, celebrity messages, or cricket scores without using airtime or data.Unilever created Kan Khajura Station, a free, mobile entertainment channel that consumers could access through a missed call. Within 15 minutes of placing the call, KKS would call them back with 15 minutes of free Bollywood news, songs, jokes, and ...

The New Age

... today are enjoying the independence afforded to them by their rewriting of the adulthood script. By engaging in activities and behaviors once considered to be “childish” from the vantage point of modern adulthood, they are reclaiming them as relevant and appropriate for any age. For example, among 31- to 34-year-olds, the majority thinks they are not too old to go to music festivals (70%), take shots of liquor (59%), binge on junk food (58%), and stay out until dawn (53%). In the past, doing such ...