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Macrotrends

The Future Of Experiential Retail

... so. Six in 10 Trendsetters in the U.S. and over half in the UK have attended a music performance/dance party in a store. Three in 10 overall youth in the U.S. and UK who have not attended a music performance/dance party are interested in doing so. Additionally, four in 10 U.S. Trendsetters and one-third in the UK have attended an “expert” event (e.g., a talk, a book signing, a celebrity appearance) in stores. And when it comes to these “expert” events, Gen Zs in both countries express an interest ...

Epic Entertainment

... begun to seep into mainstream music, as youth are much more accepting than previous generations of paying to see their favorite singers lip sync. As long as it’s obvious that they’re not trying to fake it, many young audience members are welcoming lip syncing—a notion that would horrify most Boomers and Xers—if it means the singer is freer to put on an extravagant performance. Fans can listen to pristine vocals any time they want, but they can only experience an epic show as it happens ...

Geomarking

... reflective of that area. By infusing parts of their own cultures into larger, universally appealing trends, GEOmarkers are creating something totally new. One needs only to search for “Gangnam Style Parody” to see the extent of this behavior. For example, young people in Ghana created “Ghana Style,” in which they transposed the hit from Seoul to Accra, and swapped out the original video’s signature equestrian dance move for Azonto, a Ghanaian dance and music genre. Young consumers across the globe—from ...

Digital Trends

... A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more. - HOT - WHAT WOULD I SAYWhat Would I Say?, an app for Facebook that mashes together people’s previous status updates to “predict” future posts, has gone viral across the social network. Graduate students built the app in November during the HackPrinceton hackathon. Using a Markov Bot, the purpose of which is to randomize words or data, WWIS scans users’ past Facebook posts and splices ...

Less Is Morality

... Moral messages are fading from media as young consumers enjoy debating issues and exploring moral ambiguity through entertainment. Much of the most popular entertainment among young consumers today doesn’t feature a moral message and also stands out for the level of vice on display. The wildly popular Game of Thrones has been singled out for the number of rape scenes (both the TV series and books). Empire centers around a drug lord turned music mogul and features plenty of sex, excess ...

Shop Class

... of Apple devices and programs. Recently, they even offered a special Hour of Code class as part of a national effort to get students interested in programming. Additionally, select Apple stores in major markets regularly host special events, ranging from music performances to celebrity Q+As. Home Depot offers free DIY workshops at almost all of its locations. Participants can sign up in advance to learn skills such as decorative moulding, tile installation, and interior paint and drywall repair ...

Soundscape

... friends. At times, a text does not convey the message as well as a voice note does. In voice messages emotions can be felt, so they’re more personal than text messaging. VINOD, 29, INDIAYoung consumers are also beginning to communicate with audio in other ways, namely by sharing prerecorded sounds. Given their penchant for connecting through music, there’s been a recent influx of apps that allow users to send a few lines of a song, leaning on lyrics to tell others what they mean. Such tools alleviate ...

Modern Love

... youth say it’s important that they and their partner have similar interests in at least one subject. In particular, nearly half say it’s important that they and their partner have similar tastes in movies and music, and about four in 10 think it’s important to have similar interests in terms of travel, cooking/food, and TV . They believe they can find potential partners with whom they have even the most niche subjects in common as technology provides a wider dating pool and lets them discover ...

The Urge To Splurge

... that of Zs, yet their reasons for splurging in these categories differ. Ys are a characteristically experience-oriented generation and are more focused on the group than the individual. It stands that they're splurging on products that enhance the activities they participate in with others, such as music festivals or celebratory nights out. It’s even fitting that U.S. Ys are most likely to splurge on groceries—tied for #1 with clothing—and dining out, which ranks #3, as this category is ...

The Young & The Restless

... adults. Brands shouldn’t miss the opportunity to help Zs get better sleep given the severity of the issue in their lives and their growing desire to correct it. Brands across all industries can help Zs sleep soundly by providing soothing music, creating away notifications for youth’s social feeds and/or texts, or challenging them to get the recommended amount of sleep and not check their devices. In an extension of the Presence of Mind movement, brands also have the ability to help Zs feel so relaxed ...