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Macrotrends

Life For Like

... become a covetable luxury, as well as a status symbol, which ultimately speaks to the power of the influencer to proliferate these types of messages through social media. A FLAIR FOR THE DRAMATICDrawing back the curtain on one’s personal grooming routines only scratches the surface of just how much some influencers share about their private lives. YouTubers Liza Koshy and David Dobrik broke the news of their breakup in a viral video that’s amassed over 57 million views to date; Tati Westbrook’s ...

The Real Story

... common reason Zs say they’re fans of YouTube stars is that they seem like regular people like them (46%). The “real-ness” of the story matters to Zs as they strive to form personal connections, even if they are one-sided, in an increasingly digital world (eLationships, Cassandra Report, Fall/Winter 2014). Likewise, the news media, which finds its way to Zs via Twitter, Facebook, and blogs, is leveraging the human interest angle of stories more than ever. Not only did networks cover the death of Osama ...

Shopography

... in history, stores and shopping areas served as the heart of a community. They were destinations where visitors felt more tapped into society, picking up local news and gossip while also purchasing products. Fast forward to modern times when many malls are built on the outskirts of town, and the interaction between salespeople and shoppers has been reduced to a mere financial transaction with sales associates focused on meeting daily revenue goals and customers so engrossed in their phones that ...

The Young & The Restless

... digital natives who have grown up with a mobile device in hand, many Zs have a hard time going to bed and staying asleep because there’s always content they could be consuming, and their real-time access means there’s major news they could be missing in the middle of the night. Whereas Gen Ys had a relatively carefree childhood, in which their parents could mostly shelter them, Zs can’t escape today’s harsh realities, especially as many societal problems directly affect them. Given the unique ...

Outer Limits

... Kepler space telescope recently confirmed the existence of 715 new exoplanets (i.e., planets outside of our solar system which orbit another star), 95% of which are relatively “Earth-sized.” And astronomers have discovered a dwarf planet at the edge of the solar system, dubbed 2012 VP113 (or Biden, for short), the presence of which suggests that the edge of the Milky Way might be more populated than scientists had previously thought. This steady stream of cosmic news has inspired a growing interest ...

Re-New

... thing. Half the time I sit down to watch something, I want to know I’ll like it and be comforted by it.” This desire for certainty is especially pronounced among Gen Y given the difficult circumstances in which they grew up. Having come of age during the Recession, they experienced much uneasiness when they were suddenly thrown off their path in life. These feelings have persisted with troubling stories regularly infiltrating the news, making them wary about the future of the world and highly ...

Consumed Innovations

... recognition feature, called Flow, will identify the item in question (based on its general appearance and packaging text). Within seconds, the item is placed in the associated account’s Amazon cart for later purchasing. The seamlessness of the feature’s functionality makes the app a prime tool for impulse shopping, quick restocking of household items, and—bad news for brick-and-mortars—in-store showrooming. - EXTREME TRANSPARENCY - Corporate transparency is no longer an optional practice. Consumers expect ...

The Privacy Premium

... updates for advertising purposes. The ease with which most consumers willingly hand over their identities in exchange for a digital product or service is being illuminated increasingly in the news and media. Though some consumers don’t mind being the aforementioned product, others are offended after waking up to the reality of the situation, and are starting to seek ways to minimize exploitation of their personal information. Forty percent of 14- to 34-year-olds said that they “seek out privacy online ...

Digital Trends

... viewers to augment the narrative with visual effects; for example, water, light, and mirror effects can be created with the click of a mouse or tap of a touchscreen. The Google Chrome experiment can be found at JUSTAREFLEKTOR.COM. SEENTH.ISMusicians are accustomed to promoting new work and events across social media. But news and updates about their projects is often fragmented as a result, making it difficult for fans to stay apprised unless they keep tabs on a musician’s every account. To remedy ...

House Funders

... their older counterparts, they could actually save the housing market in the years ahead due to their savviness and tendency to reinvent institutions to meet their needs. Meanwhile, Zs, the oldest of whom are age 20, signal good news for the housing market as homeownership is among the top things they feel they need in life to be successful only behind owning a car, so they’ll likely prioritize this even more than Ys. Moreover, as Zs are prone to engage in the resale economy (see The Monetization ...