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Macrotrends

Set In (E)motion: The Guide to Gen Y Burnout

... existence that affects Ys’ mental burnout: their jobs and careers play a big part in how mentally burnt out they feel. In Cassandra’s qualitative research, a Gen Y female told us that to her, modern burnout connotes “a really brain heavy life” where one just “gets fried.” To combat her sense of mental burnout, which stemmed from her taking on too much responsibility at her job at far too early a point in her career, she switched from saying “yes” to everything to feeling comfortable saying “no” and ...

The Hive Mind

... social technologies of this decade. It’s important for brands to understand what it is, how it’s manifesting, and, most importantly, how to NOT be on the wrong end of it; but rather, how to harness it when possible. In this piece, we examine the modern iteration of these hive minds and how they currently play out in two manifestations, known as “stan culture” and “cancel culture.” Before we explore what these are, it’s important to note that the one uniting factor in both cultures is the force of ...

BrandCon

... . PopSugar Play/Ground In June 2018, media brand PopSugar is launching its first festival, Play/Ground, aimed at entertaining women and helping them with career development through a combination of live performances, wellness classes, and panels.Meccaland This coming April, Australian cosmetics brand Mecca is launching Meccaland, a festival dedicated entirely to beauty filled with interactive sessions, share-worthy experiences, and exclusive products for fans to get a behind ...

Z Marketing Tips

... not to say they aren’t interested in online shopping, but in today’s increasingly digital world, retailers shouldn’t forget about the importance of creating a hands-on environment where Zs can experience a brand through play. In-store experiences are a focus at Middle Eastern company The Toy Store, with a slew of product demonstrations, competitions, workshops, and pantomimes. These events, which the company dubs “in-store theater,” allow kids to play before they pay and for parents to ask ...

Z DNA

... freely and expect to be able to access others’ contributions in return. They don’t consider other members of their generation competition, but instead look to them as inspiration to help them improve their ideas and evolve as individuals. INTERGENERATIONAL The gap between generations is shrinking, as Zs are more likely than were youth in previous decades to inhabit the adult world. In the past, parents would come down to their kids’ level, literally getting on the floor to engage in children’s play ...

Best of Digital Marketing

... second screen. After Nike athletes made a notable play, Google released real-time ads on the web and invited fans to celebrate, remix, and share the moments that just occurred. They could view 3D versions of the star athletes and make their own digital posters with headlines, filters, and stickers to share on social media. Gap’s “Play Your Stripes” campaign is an augmented reality experience that invites consumers to create different sounds by activating their webcam and strumming their striped ...

Robot Relations

... dialer app, ask the weather, and occasionally ask questions that are on my mind.RYAN, 13, U.S.Acknowledging the increasingly important role that machines play in Zs’ development, companies are teaching children to master Robot Relations from early childhood. A Pixar animator created a lovable family robot named Kuri, while a former Google exec created Dot and Dash, two cartoonlike robots that teach kids to code. Such devices are doing more than shaping how kids learn; they’re also shaping their ...

Family Ties

... need to make time for quality time and are prioritizing it in their daily lives, while also redefining what the concept means in the process.I find myself looking for ways to make quality family time as life can get so busy and there are so many distractions. Technology does play a part surely.BRIAN, 35, INModern parents don’t have the luxury of built-in family time that often existed in previous generations, but that’s not to say that quality time is any less important now than it was in the past ...

Global Y Dream

... Dream solidified as a path to a prosperous and equitable society. Global Ys (GYs), however, are giving rise to a global dream for their collective future. GYs’ common experiences and global outlook have given them a set of shared aspirations and life goals. Ys around the world consider themselves new pioneers; they’re changing the meaning of family, seeking careers they love, and expecting brands to play a significant role along the way. THE NEW PIONEERS Life goals of Ys in many developing countries ...

Betterment Marketing Tips

... tap into the rising self-improvement revolution. - MENTAL HEALTH - Mental health is not a taboo topic to modern youth. They're increasingly opening up about their own experiences and taking a proactive approach given the growing resources at their fingertips. As a third of young people in the U.S. and UK and about half of Trendsetters in both countries say mental health has become more important to them in the past year, brands can play a part in helping them further feel comfortable around the ...