159 results for '"retail"'
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Macrotrends

Would You(th) Care For A Cause?

... care about, whether that be through your marketing, your products, or the retail experience you offer. Another way to help Zs get directly involved is to give them a social challenge (via TikTok or Instagram) tied to a cause or issue you’re championing in order to generate authentic, grassroots advocacy that Zs will be excited to participate in. INSIGHT: When supporting a cause or issue, Ys—who, as a generation, are more optimistic and idealistic than Zs—want to feel good and that their ...

Future Of Food & Beverage

... drool over on Instagram. The three new blends, all of which are approved for use on the ketogenic diet, come in Vanilla Mushroom, Deep Chocolate, and Blue Beauty flavors and retail for $50 a jar. Purely Elizabeth Earlier this year, healthy breakfast brand Purely Elizabeth debuted a line of rainbow-hued single-serve superfood oatmeal called Vibrant Oats alongside a range of adaptogen-enhanced superfood bars. The bars are grain-free and paleo and include the adaptogenic reishi mushroom in their ...

Next Gen Brand Loyalty

... can be strengthened through rewards programs. To achieve brand loyalty means to keep a customer over time, which has grown more difficult in the modern retail and advertising environment, and rewarding the ones that stay pays off. Meanwhile, brands need to recognize that even if young generations are more often expressing their loyalty through attention rather than with their wallets, their admiration and emotional support of a brand has much influence on their peers' perception of a brand, too ...

Short Life

... around a physical retail environment, expired links and outdated content should be deleted to avoid unnecessary online clutter. In the future, we may see this mentality expand to brands, themselves. Launching a distinct pop-up brand could allow an established company breathing room to test the success of a new idea, explore temporary design collaborations, or give a limitededition line a more comprehensive “brand feel” of its own. To appeal to young consumers’ Short Life mentality, brands should ...

TasteMakers

... for a particular item and come together with others who share this passion. It follows that all brands serving food and beverages should position them as an experience, not just a product, as young consumers do themselves. ACTION ITEMSYoung consumers are flocking to notable food destinations. Make food and beverages part of your retail offering, whether your brand has a permanent or temporary space, increasing the likelihood that young consumers will go out of their way to ...

Purposeful Pop

... is featured on t-shirts and jewelry, made mostly by independent designers, which many young Dalits are wearing proudly. Bulletin What started as a side project between two friends has transformed (over multiple iterations) into a type of “WeWork of retail” run by a pair of female entrepreneurs. Bulletin’s storefronts in NYC rent physical retail space to online companies, selling products with a purpose from female-led brands, including apparel and accessories making statements on causes and ...

Pairing Off

... . ACTION ITEMS Young people are romantics at heart and have a strong desire to meet love interests in real life. Consider how your brand can provide venues, from retail spaces to special events, that help singles find and connect with one another face-to-face. Young people want unique meet stories. Think about how your brand and products can serve as matchmaking points. Even though young singles want to meet in the physical world, they don’t want to abandon digital dating altogether. Think about ...

Social By Design

... secure a nanny who will take care of children from each participating household.  An Airbnb for high-end dresses and accessories, Style Lend is aiming to be the go-to platform for sharing coveted items sitting in women’s closets. The peer-to-peer marketplace allows women to borrow items at a tenth of the retail price while, at the same time, allowing them to monetize their dresses and accessories by lending them out without having to sell them.Sunshine crowdsources users ...

New Muslims

... for building brand loyalty. Just as Millennials changed the ways that companies approach young consumers, so too are New Muslims poised to change the way they approach the Islamic community. - HOT HALAL - After successfully debuting in Whole Foods, Saffron Road is now available in 8,000 retail and supermarket stores across the US and ranks third among natural frozen food sales. The company is the largest producer of halal meals in the US, but 70 percent of their customers are not practicing ...

Nesting & Resting

... Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.The retail industry has been faced with mounting challenges as it adapts to young consumers’ shifting shopping preferences in recent years, but when it comes to budding opportunities for brands, there’s no place like home. Nesting, once reserved for single people making their living spaces “their own” before starting a family, has taken ...