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Macrotrends

Social (TV) Network

... for social media—a tactic Chipotle recently employed with “School of Guac,” a show airing each Tuesday afternoon on Snapchat.It’s not to say that traditional entertainment platforms will soon disappear from youth’s media diet, but social media is becoming the core medium for entertainment delivery that better reflects their social nature and desire for always-on access. This is especially the case for Gen Zs who have grown up with YouTube. It’s often their entry point for videos, making ...

Mind The Gap

... Education and What It Means for American Schools,” sociologists Thomas A. DiPrete and Claudia Buchmann observed, “Boys’ underperformance in school has more to do with society’s norms about masculinity than with anatomy, hormones, or brain structure. In fact, boys involved in extracurricular cultural activities such as music, art, drama, and foreign languages report higher levels of school engagement and get better grades than other boys. But these cultural activities are often denigrated as un-masculine ...

Culture Spotlight On South Korea

... be seen throughout the work and school cultures in South Korea. South Korea has the highest suicide rate among other nations in the OECD. To offset this constant concern about work performance is an intense “play” culture. Hwe-sik is South Korea’s version of work happy hour, to the extreme. Hwe-sik entails eating and binge-drinking with co-workers and bosses after work. It’s expected that all will partake and that all will drink heavily. South Koreans ...

Dual Intentions

... that the primary way they find people to date is through friends. Many also meet people at school and work and when out at bars or clubs. Because they are so digitally connected, another 26% are finding potential romantic partners on social media. Which of the following ways have you found potential romantic partners?Select all that apply. Through friends | At school or a class | At work (Base: Aged 19-34) | On social media | At bars or clubs (Base: Aged 21+) | At festivals, concerts, or ...

Community > Commerce

... have an opportunity to provide such spaces. PC game equipment company Razer—which has been described as "the Apple of gaming"—opened a store in San Francisco to much fanfare this past summer as it invites people to play games for hours and has become a popular after-school hangout for kids. Additionally, activewear brand Bandier has been celebrated for creating a strong fan community, particularly through its store on NYC's Fifth Avenue, which serves as a social hangout and ...

For Your Entertainment

... was a kid. Whenever I would finish homework after school, I would play a few games on my GameCube to relax. Nowadays I usually play mobile games whenever I get a break, however I do still play console games on my Xbox One.JOHN, 29, NCGAMING HABITS: Ys and Zs are changing the conversation about gaming, and their habits are rubbing off on Boomers and Xers, who are also engaging with video games and app-based games, though to a lesser degree than their younger generational counterparts. About half of ...

Retail 2.0: Tech-Based Commerce

... means that a number of people will lose their jobs, particularly low wage retail workers, who tend to be women. An 18-year-old male in our qualitative research said, “I also think that reducing these kind of lower paying jobs is kind of harmful for people that could be in school or just looking for a quick job position. But I do think that there are some benefits to the efficiency of it and that that could be the direction that sales are heading in for the future.” There's no denying the impact on ...

R&R (Rest & Replay)

... behind in life and have had to constantly worry about money. On top of this, their digital access and the state of the world creates much added stress on a daily basis. Meanwhile, given Gen Zs' access, they've never grown up with a rosy childhood; they've had much reason to be anxious their whole lives as they aren't shielded from the problems of the world, from school shootings to intolerance on a global scale. They have even more digital access and pressures than their older counterparts did in ...

The Path

... diverse social circle, something Zs already have access to through social media. Highly averse to debt, they are also willing to attend more affordable schools or ones that offer the most financial assistance over those that are simply the most prestigious, as did Ronald Nelson, a recent high school grad who turned down every Ivy League school due to their high costs in order to attend the University of Alabama on a full scholarship. Zs see college as important for professional development, networking ...

Social Live

... it on live video hangout, it’s inevitably impacting where and how brands and marketers need to reach them. Zs are less likely to socialize with their friends in-person than were youth in previous decades, but this is not solely because they have greater digital access than did young people before them. Numerous societal factors are contributing to this shift. Today, many after-school programs are disappearing due to budget cuts, meaning that kids have fewer organized outlets that place them ...