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Macrotrends

Influencer Marketing Tips

... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...

The Retail & Spending Perspective

... redefining conspicuous consumption: they still count unnecessary spending in this category, but their beloved experiences are also coming under fire. They’re shifting their habits to include safer versions that still satisfy their need to share on social media. Additionally, new habits are emerging that impact brand loyalty, including supply chain issues, outsourcing decision-making to delivery services, and even DIY trends. Use our exploration of this topic to learn how your brand can take action now to ...

Side Buy Side

... their friends are doing regularly and what brands they favor than were young people in previous decades. Just by mindlessly scrolling through social media, they can see which companies, products, and places their friends support, from those they follow and the posts they like, to those they include in their updates and mention in their Venmo feeds. Additionally, targeting methods show them what their friends follow and like, which amplifies such people's influence. Although it's good news for ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Culture Spotlight On Japan

... ;camellia oil and oleic acid. Eat It Up: Oversized Food Is Catching OnThe “dude food” trend that originated in the Southern U.S. has made its way into Japanese cuisine. This style of food is based on high calories, big portions, and, of course, eye-catching social media fodder. The Japanese version showing up in restaurants is inspired by Japanese Izakaya bars, a casual style that involves a lot of deep-fried items and larger portions. Lighter options like sushi and miso soup have ...

Next Gen Brand Loyalty

... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...

The Global Retail Landscape

... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...

Shop Talk

... their tech habits. Whether they get a text from a friend about a new product they love, receive an email blast from a store advertising a sale, or just scroll through social media and see all the brands tagged in their feed, the passive ability to find interesting items—and ones targeted directly at them, whether it’s by a friend’s recommendation or an algorithmic result based on the accounts they follow on social media—is another reason why shopping and buying are separate in youths ...

Accelerated Adulthood

... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults.  With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...

Global Art & Design Trends

... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...