209 results for '"spending"'
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Macrotrends

Retail 2.0: Tech-Based Commerce

... spending the more time consumers spend in a store, online shopping provides a similar opportunity to draw in Gens Y and Z: the more time they spend engaging with an app or website, the greater the volume and frequency of purchases. Notably, the online shopping experience itself has remained relatively unchanged over the past few years, even as technology has seen a slew of innovations. Incremental changes, such as one-click buy buttons and streamlined apps, have made the experience feel more forward ...

Side Buy Side

... any that they're interacting with. Similarly, given the ease with which they can tag their friends in a comment on a post or message each other screenshots, they're inclined to do so regularly. In fact, 32% of U.S. Trendsetters and three in 10 in the UK have shared a brand's post/ad in a group chat. And as young generations have made discussing spending habits part of the social discourse (see Public Funds), they're detailing what they bought and whether it was worth the cost. They've even come to ...

No Money, More Problems

... success, young consumers tend to go on spending binges: they’re burnt out from working hard, so they spend money on purchases that act as self-care or help them feel better about their lives. But it's a vicious cycle, because the debt never goes away, and they continue longing for a sense of stability they feel like they’ll never achieve. The financial overload that modern youth feel is compounded by recent talk that a recession is imminent, possibly even as soon as 2020. The worry alone can take a ...

The New Friend Zone

... brands are speaking to them based on who they are, not what they are. ACTION ITEMS When creating entertainment or advertising, avoid outdated portrayals of “boring couples” or “third wheels” since people are spending much of their time with friends even if they’re in a relationship. Encourage them to celebrate and flaunt their squads and #squadgoals, as power friendships have become the new power couples. Sponsor or facilitate events that give young people the opportunity to meet potential love ...

Alt Pay

... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...

Epic Entertainment

... unnecessary extravagance that permeated the consumer mindset during the Great Recession; with less scrutiny around spending to create an attention-grabbing spectacle, brands are once again allowed to push the envelope if they provide an experience that warrants the sensation. That’s not to say that all big-budget, big-effort entertainment will succeed; brands need to ensure that they’re still connecting with youth’s values to avoid coming off as trying to hard. In the crowded sea of media, people ...

Social Live

... Gen Zs are spending a growing share of their social lives on video chat platforms, which have become a highly relevant hangout for their generation.While older generations regard video calling as merely a substitute for when they can’t physically be with others, Gen Zs are beginning to feel that socializing in this manner can be just as valuable as—and to some, even more relevant than—the offline alternative. Increasingly, they’re hanging out with friends via video chat, and it’s ...

Try Before You Buy

... Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.Generations Y and Z are discerning shoppers and diligent researchers who are highly cautious of their spending. In fact, 54% of Cassandra Report respondents say they do more pre-purchase research than they did just five years ago. To cater to these careful consumers and alleviate their uncertainties about purchasing online, retailers in rising numbers are ...

Marketing Tips

... people can form romantic relationships on its flights and sustain their love for one another through travel. - 2. Embrace dating apps and websites. - As young people around the world are spending much of their time using digital dating tools, brands should also consider playing in this space. For today’s youth, dating apps and websites don’t just serve as a way to find potential romantic partners; they’re also a form of entertainment and a means to obtain shareworthy stories (see Dual Intentions ...

Sport The Look

... defining their personal brand through fan tribes. This is evidenced in their spending; 77% of Trendsetters in the U.S. and 64% in the UK have bought team-related merchandise like jerseys and hats, which is significantly higher than youth in general (41% and 33%, respectively). Since Trendsetters are harbingers of movements to come, branded sports attire is poised to become the next big apparel category—even the new athleisure, a $44 billion market in the U.S. alone that has proven to be more than ...