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Macrotrends

The Parent Trap

... 31% in the UK describe their parenting style as following their gut instincts. They’re seeking to become more confident in their own parenting decisions, particularly as they realize it’s better to be consistent and go with their gut, rather than flip-flop between different parenting tactics that surface in their reading or conversations. This tendency isn’t dependent on the age of one’s kids or parents becoming more relaxed over time; rather, Ys want to customize their approach to raising their ...

(Ana)logging Off

... are the preferred genre of games among Trendsetters in the U.S. (48%) and rank highly among UK Trendsetters (42%) as well. These games not only give young people the opportunity to engage in truly tactile experiences, they also tap into the nostalgia of the games of their youth. For instance, Target began selling an analog version of Oregon Trail, the beloved computer game from Gen Ys’ childhood. Recent months have also seen the rise in Cards Against Humanity-style games that allow young ...

Global Food & Beverage Trends

... , as well as tie in a classic activity that never goes out of style: eating and drinking.Sublimotion At $2,000 per head, diners at the invite-only restaurant in Ibiza, Spain encounter a menu by a Michelin starred chef and a VR experience that changes seasonally. While wearing the provided headsets, guests at Sublimotion order from a virtual menu of meals dropped from the ceiling or sample the fare while flying in an virtual airplane. The headsets also provide nutritional data in ...

Social (TV) Network

... Discover Channel to the U.S. (which was previously only available internationally). Shield 5 Earlier this year, Instagram aired a 28-episode scripted series called Shield 5, with one episode played out per day, each lasting 15 seconds. The show, which was broadcast on its own page, was a gritty cop-style program, much like those popular on TV, but in a briefer format.Sickhouse Sickhouse, the first movie filmed on Snapchat, was a social experiment blending fiction and reality ...

Control Center

... , Gens Y and Z have always had a digital timeline of their personal progress. Social media also lets them see how they've grown and evolved over time—how their style has changed, how their humor has sharpened, how they've expanded their circles and developed more fully formed opinions to share with the wider world. Therefore, it's ingrained in them to assess their current standing and recognize ways to continue to grow. Meanwhile, young generations' digital access has created an innate need to ...

Control Center 21+

... , Gens Y and Z have always had a digital timeline of their personal progress. Social media also lets them see how they've grown and evolved over time—how their style has changed, how their humor has sharpened, how they've expanded their circles and developed more fully formed opinions to share with the wider world. Therefore, it's ingrained in them to assess their current standing and recognize ways to continue to grow. Meanwhile, young generations' digital access has created an innate need to ...

Creating For The Creators

... creative process, as well as what they and their peers produce. With creativity being among the most highly valued forms of social currency among young consumers, behind-the-scenes staff, including writers and art directors, have become Scene Stealers, claiming the spotlight from actors who used to be the only stars of a production. Youth are even turning to their own peers for entertainment, enjoying the short bursts of fun provided by everyday people; as brands have adopted this style, it is giving ...

The Gender Landscape

... BENDING In a conscious rejection of longstanding gender stereotypes, many young individuals are not only abandoning the normative behaviors of their own gender, but are consciously adopting the mannerisms, style profiles, and products of the other—in essence, bending gender expectations to better suit their own aesthetic and needs. Sixty-five percent of respondents say their generation is pushing the boundaries of what it means to be feminine and masculine. Whereas members of older generations tend to ...

Home & Away Entertainment Trends

... in Cinema in HEL was a 13-minute short film that was co-produced by Helsinki Airport and Finnair about meaningful encounters that happen when people travel. In the future, the cinema plans to make a wider variety of short films available to travelers. Hollywood Theatre at PDXOregon’s Portland International Airport will officially open a free cinema in Concourse C in February 2019. The Hollywood Theatre at PDX has a 1920s-style neon marquee and seats 17 viewers. Passengers waiting to board ...