Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... % in the UK wish there were more opportunities for adventures in their local community, with about eight in 10 Trendsetters in both countries feeling this way, so brands can capitalize on this desire for adventurous consumer engagement. They should consider hosting adventures, such as escape the room-style challenges, scavenger hunts, and active viewing experiences (see examples), while live events, from concerts to sporting events, will need to up the adventure factor. Today, even airport layovers ...
Total Recall Dec 13, 2013 technology apps ... Android, logs users’ smartphone activity in order to provide comprehensive “day in the life”-style histories, searchable by date.ENHANCED LIFELOGGINGThe Everyday app is a smart timeline journal that acts as a one-stop-shop for storing and tagging one’s photos, videos, feelings, and activities, and provides year-old memories via its “blast from the past” feature. ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... are the preferred genre of games among Trendsetters in the U.S. (48%) and rank highly among UK Trendsetters (42%) as well. These games not only give young people the opportunity to engage in truly tactile experiences, they also tap into the nostalgia of the games of their youth. For instance, Target began selling an analog version of Oregon Trail, the beloved computer game from Gen Ys’ childhood. Recent months have also seen the rise in Cards Against Humanity-style games that allow young ...
The Gender Landscape Aug 29, 2013 ... BENDING In a conscious rejection of longstanding gender stereotypes, many young individuals are not only abandoning the normative behaviors of their own gender, but are consciously adopting the mannerisms, style profiles, and products of the other—in essence, bending gender expectations to better suit their own aesthetic and needs. Sixty-five percent of respondents say their generation is pushing the boundaries of what it means to be feminine and masculine. Whereas members of older generations tend to ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... Discover Channel to the U.S. (which was previously only available internationally). Shield 5 Earlier this year, Instagram aired a 28-episode scripted series called Shield 5, with one episode played out per day, each lasting 15 seconds. The show, which was broadcast on its own page, was a gritty cop-style program, much like those popular on TV, but in a briefer format.Sickhouse Sickhouse, the first movie filmed on Snapchat, was a social experiment blending fiction and reality ...
Global Food & Beverage Trends May 28, 2018 ... , as well as tie in a classic activity that never goes out of style: eating and drinking.Sublimotion At $2,000 per head, diners at the invite-only restaurant in Ibiza, Spain encounter a menu by a Michelin starred chef and a VR experience that changes seasonally. While wearing the provided headsets, guests at Sublimotion order from a virtual menu of meals dropped from the ceiling or sample the fare while flying in an virtual airplane. The headsets also provide nutritional data in ...
Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... creative process, as well as what they and their peers produce. With creativity being among the most highly valued forms of social currency among young consumers, behind-the-scenes staff, including writers and art directors, have become Scene Stealers, claiming the spotlight from actors who used to be the only stars of a production. Youth are even turning to their own peers for entertainment, enjoying the short bursts of fun provided by everyday people; as brands have adopted this style, it is giving ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... primary source documents on which its reporting is based. Slate’s aptly named Explainer feature breaks down the main facts behind trending news stories and ideas. Mobile news app Circa aims to “atomize” stories into their core elements (e.g., facts, stats, and quotes), rather than merely summarizing. LONGFORM FIXATION It was once assumed that the “new, now, next” zeitgeist that embodied digital culture would make lengthy, magazine-style writing obsolete. But this once-threatened art form is actually ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... it with them with a knowledgeable perspective. Similarly, someone who normally starts his day with a meditation session, a run, and an acai bowl may make an effort to show off his uncharacteristic dips into sloth and junk food, sharing photos of himself obviously suffering the effects of a hangover in a beach lounge chair or enjoying an Animal Style burger from In-N-Out. Brands, too, need to depict this high-low range of wellness in order to demonstrate that they understand how pervasive this ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... , Gens Y and Z have always had a digital timeline of their personal progress. Social media also lets them see how they've grown and evolved over time—how their style has changed, how their humor has sharpened, how they've expanded their circles and developed more fully formed opinions to share with the wider world. Therefore, it's ingrained in them to assess their current standing and recognize ways to continue to grow. Meanwhile, young generations' digital access has created an innate need to ...