241 results for '"travel"'
Filter by:

Macrotrends

(Net)Work Hard, Play Hard

... networking, as well as via social clubs, conferences, and even group travel that allow them to relate to each other on a more human level. The majority of youth, 63% in the U.S. and 57% in the UK, believe networking is the new socializing—including two-thirds of Ys in the U.S and two-thirds of teen Zs in the UK—and as today’s young adults continue to seek a sense of community through their work (See School of [Work] Life), they’re turning to brands and organizations to help, acting as the ...

Global Bytes

... , frank discussions on being gay, energetic travel videos, and more. The channel is a pure reflection of his personality, and he notes that it’s this authenticity that has spurred his popularity, ultimately earning him representation by YouTube talent agency Big Frame.MONSIEUR DREAM, FRANCECreated by Cyprien, a 24-year-old vlogger active on YouTube since 2007, this YouTube channel has quickly become one of the most popular among French youth. Cyprien’s videos not only touch on cultural moments and ...

Single Inclusive

... spend it. I am the target market for splurge items and vacations and last-minute fun decisions. Travel, airlines, and luxury brands are missing me in their marketing.” MARISSA, 31“There is definitely a big market for young, single professionals, and there’s much opportunity to target them. It is my belief that the single crowd is more likely to go out more often, buy more cosmetic or beauty products, and have a more rounded social circle—so they are a great target group for many products ...

Free For All

... ) | Work on side projects to earn money | Work on passion projects (e.g., art, music) | Travel | Go to/explore new restaurants | Catch up on news/politics | Listen to podcasts | Go out to bars/clubs | Get involved in social causes | Other | None of the above 1 in 2 U.S. Trendsetters, and 2 in 5 in the UK, don't feel guilty if they spend a day in bed/lounging around. ACTIVE DAY PREFERENCESTrendsetters in the U.S. (58%) and UK (61%) would rather have a full/busy day than a quiet ...

The FUND-amentals

... from Detroit explained in our qualitative research, Ys are going beyond splurging to completely purging their savings on a regular basis, saying, “I don’t know how to save appropriately. People my age, we save up our money for a couple months and then say ‘let’s go somewhere.’ We like to travel a lot and blow our money.” As many Ys in focus groups explained, they simply want to have enough money on hand to cover their living expenses if they’re out of work for a few months (or if they choose to ...

Brand We

... , in an effort to boost faltering marriage rates, is now renting out public buildings for such affairs affordably. Others around the world are organizing intimate destination weddings that prioritize their and their peers’ interest in travel as the central focus of the event. Corroborating the Optimization Generation’s evolving matrimonial mindset, 65% would rather have a small/intimate wedding than a grand/elaborate one. In line with the burgeoning movement of more scaled down, but no less ...

Culture Counseling

... currency through which people can relate to one another and even humble-brag about their defining qualities. Offline, pop content is not only teaching consumers (via edutainment, for example, or subtextual “life lessons”), but also inspiring them to develop new interests, try new hobbies, or take steps to widen their understanding of the world. For example, individuals may consider a fashion career thanks to Project Runway, or travel to Ireland if inspired by the scenery of Games of Thrones. Top Chef ...

Relationship Goals

... mostly a given based on gender norms, but today, they can change in each relationship, and couples need to figure out what they’re comfortable with just as they need to determine what type of physical or emotional relationship they want. Moreover, there’s a greater need for people to see if they have compatible financial aspirations and lifestyles. If one partner wants a more untethered freelance life with the ability to travel often, they may not be the right fit for someone who has a demanding job ...

Origin Story

... facilitators of cultural exchange. As young consumers look to every brand to have an entertainment component (see Omnitainment), companies across all categories can have a key role in helping break down needless international borders and bridge gaps through the content and marketing they produce. BRAND IMPLICATIONSYoung consumers look to popular culture to help connect them to other countries. Brands should help facilitate this cultural exchange by letting their foreign works travel in original form across ...