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Macrotrends

Marketing Tips

... people can form romantic relationships on its flights and sustain their love for one another through travel. - 2. Embrace dating apps and websites. - As young people around the world are spending much of their time using digital dating tools, brands should also consider playing in this space. For today’s youth, dating apps and websites don’t just serve as a way to find potential romantic partners; they’re also a form of entertainment and a means to obtain shareworthy stories (see Dual Intentions ...

Global Bytes

... , frank discussions on being gay, energetic travel videos, and more. The channel is a pure reflection of his personality, and he notes that it’s this authenticity that has spurred his popularity, ultimately earning him representation by YouTube talent agency Big Frame.MONSIEUR DREAM, FRANCECreated by Cyprien, a 24-year-old vlogger active on YouTube since 2007, this YouTube channel has quickly become one of the most popular among French youth. Cyprien’s videos not only touch on cultural moments and ...

(Net)Work Hard, Play Hard

... networking, as well as via social clubs, conferences, and even group travel that allow them to relate to each other on a more human level. The majority of youth, 63% in the U.S. and 57% in the UK, believe networking is the new socializing—including two-thirds of Ys in the U.S and two-thirds of teen Zs in the UK—and as today’s young adults continue to seek a sense of community through their work (See School of [Work] Life), they’re turning to brands and organizations to help, acting as the ...

Culture Counseling

... currency through which people can relate to one another and even humble-brag about their defining qualities. Offline, pop content is not only teaching consumers (via edutainment, for example, or subtextual “life lessons”), but also inspiring them to develop new interests, try new hobbies, or take steps to widen their understanding of the world. For example, individuals may consider a fashion career thanks to Project Runway, or travel to Ireland if inspired by the scenery of Games of Thrones. Top Chef ...

Brand We

... , in an effort to boost faltering marriage rates, is now renting out public buildings for such affairs affordably. Others around the world are organizing intimate destination weddings that prioritize their and their peers’ interest in travel as the central focus of the event. Corroborating the Optimization Generation’s evolving matrimonial mindset, 65% would rather have a small/intimate wedding than a grand/elaborate one. In line with the burgeoning movement of more scaled down, but no less ...

The FUND-amentals

... from Detroit explained in our qualitative research, Ys are going beyond splurging to completely purging their savings on a regular basis, saying, “I don’t know how to save appropriately. People my age, we save up our money for a couple months and then say ‘let’s go somewhere.’ We like to travel a lot and blow our money.” As many Ys in focus groups explained, they simply want to have enough money on hand to cover their living expenses if they’re out of work for a few months (or if they choose to ...

Relationship Goals

... mostly a given based on gender norms, but today, they can change in each relationship, and couples need to figure out what they’re comfortable with just as they need to determine what type of physical or emotional relationship they want. Moreover, there’s a greater need for people to see if they have compatible financial aspirations and lifestyles. If one partner wants a more untethered freelance life with the ability to travel often, they may not be the right fit for someone who has a demanding job ...

#Celebrate

... friends and followers, no matter how big or small the event. In finding opportunities to commemorate ordinary days and connect with their peers, Ys and Zs are reworking the traditional calendar of holidays to better meet their needs. They recognize their power to disrupt almost every industry, from retail to travel to entertainment. Consequently, they see no reason why they cannot adjust tradition and invent new ways for society to mark occasions; this is only fitting for generations engrained with a ...

Surprise & Delight

... product gurus). Designer Box subscribers receive a unique object credited to an international “design star” each month.Svscription, a luxury subscription service for men, curates boxes around a specific theme (such as leisure, study, or travel) every month. One special edition tapped New York photographer, illustrator, and author Todd Selby to curate a box around a theme that he knows well: Home. Around the country, arts organizations are offering their own versions of CSAs (community-supported art ...