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Macrotrends

Global Bytes

... flock to YouTube, these avid video fans are bringing certain creators into prominence. The social stars below have come to represent the voice of youth in their respective countries and regions. Each uses the medium to address the many issues they and their peers are facing and to sort out their position in the world (in some cases, grappling with the way their country is perceived among global peers). JAKE BLEY, AUSTRALIABley’s YouTube channel is an amalgamation of comedic commentary on pop culture ...

On/Off

... -goers can browse more than 100 items via touchscreen glass windows. Shoppers can checkout via mobile device and opt for either free delivery or same-day pick up at the mall’s Sony Gallery. Video: See Ebay's digital storefront in action.AMAZONIn an effort to compete with technology-specific retailers that have a brick-and-mortar presence, like Best Buy, Amazon has installed Kindle Kiosk vending machines in airports and malls. Products available for automated purchase include the Kindle Fire HDX, the ...

eLationships

... .” Whether it’s following the pregnancy and projects of blogger Joy Cho of Oh Joy!, regularly trading comments with an Instagrammer that shares the same taste as you, or obsessively trailing the running commentary of a video game streamer like PewDiePie that unabashedly goofs around like he is your best friend, the scope and breadth of the digital relationship will only continue to grow. While brands have already needed to act as friends to consumers (Brand Friends Forever; Cassandra Report, Winter 2012 ...

ROI (Return On Image)

... -worth, as we explored in Web Esteem (Cassandra Report, Spring/Summer 2012). In fact, there are more Cassandra respondents who consider the number of likes they get on a post to be important than there are respondents who feel the number of followers they have to be important. As with planning, extending a narrative helps prolong the pleasure associated with sharing. This is evidenced by the rise of “getting ready” content infiltrating social feeds and video platforms. Images of packing for a trip ...

High Society

... with sugar alcohols and other ingredients that are harder for some consumers to digest. - The Burnout Around Eating “Healthy” - Rise of Mukbang VideosMukbang, a type of video-based entertainment content where hosts (many of them female) eat large amounts of food while viewers tune in to watch, originated in South Korea almost ten years ago. The word itself is a portemanteau that roughly translates to ’eating broadcast.’ Over the years, mukbang content creators such as Kim Thai have racked up as ...

Culture Spotlight On China

... styles. Government Killed The Video Star: Hip-Hop Culture Is Banned On TVAlthough street style has found its way into Chinese youth's fashion via hip-hop culture and celebrities, there has been a lot of resistance and disapproval from the Chinese government in showcasing this lifestyle via media. Hip-hop culture and tattoos are officially a no-no on Chinese television. The recent ban was issued by the State Administration of Press, Publication, Radio, Film, and Television (SAPPRFT ...

Play The Game

... play on sports rec leagues at least monthly | I play on sports rec leagues at least weekly SPORTS PLAYING PREFERENCES Young adults in the U.S. and UK prefer playing team sports over individual sports. Trendsetters are even more likely than the general population of young adults to prefer playing team sports. When comparing playing real sports to playing sports-related video games, the majority would prefer to play real sports despite their love of video games (see Gaming).Please select the ...

Outer Limits

... $250,000 per seat. Enthusiasm for space exploration has long existed, but it’s been particularly notable in recent years. In 2013, millions tuned in to watch the Mars Rover’s successful landing; Red Bull saw unprecedented success with its Stratos video, in which Felix Baumgartner jumped from the stratosphere (and broke the sound barrier in the process); and Alfonso Cuarón’s Gravity earned more than $700 million worldwide, making it the eighth-highest grossing film of the year. In the months since ...

Culture Counseling

... categories will need to ensure that their stories don’t just entertain, but also teach, in an effort to help consumers improve their selves and their lives. Self Help Directives - ​Help them understand and process difficult situations through interactivity - 1979 Revolution, a video game created by Grand Theft Auto director Navid Khonsari, transports players to the source of the 1979 Iranian conflict in an effort to teach them the history and help them experience the passion of being in a revolution ...

Betterment Marketing Tips

... Lovato and holds a counseling session for those attending the concert. The sessions are run by Mike Bayer, the CEO of CAST and a wellness expert. There is also a panel of guest speakers and celebrities who participate.PlayStation Video game developers at Artifact 5 have created a game that is an introspective adventure dealing with mental health and depicting it in a unique way. Anamorphine centers around the lives of a couple who experiences a shift in their mental health and one of them becomes ...