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Macrotrends

Flair and Balanced

... understand each other's perspectives. Users can even send images and video chat to help humanize their thoughts to the other side. - NEWS UPSTARTS TO WATCH - Female-focused newsletter Lenny, introduced in September 2015 by Lena Dunham and Girls showrunner Jenni Konner, has carried headline-grabbing interviews with and columns from women in power, such as a Q&A with Hillary Clinton and Jennifer Lawrence's recent essay on Hollywood paying female stars less than their male counterparts ...

Culture Spotlight On The U.S.

... Streaming entertainment, both video and music, is introducing U.S. youth to new cultures, and soothing media is growing in popularity.The U.S. culture landscape is becoming notably more diverse, with more multilingual stories on TV and music from females, as well as Latin artists of late. Meanwhile, streaming services are impacting the types of content young consumers crave, giving rise to content from more cultures and different types of sounds.Foreign Tongues: Multilingual TV Shows Catch ...

eLationships

... .” Whether it’s following the pregnancy and projects of blogger Joy Cho of Oh Joy!, regularly trading comments with an Instagrammer that shares the same taste as you, or obsessively trailing the running commentary of a video game streamer like PewDiePie that unabashedly goofs around like he is your best friend, the scope and breadth of the digital relationship will only continue to grow. While brands have already needed to act as friends to consumers (Brand Friends Forever; Cassandra Report, Winter 2012 ...

ROI (Return On Image)

... -worth, as we explored in Web Esteem (Cassandra Report, Spring/Summer 2012). In fact, there are more Cassandra respondents who consider the number of likes they get on a post to be important than there are respondents who feel the number of followers they have to be important. As with planning, extending a narrative helps prolong the pleasure associated with sharing. This is evidenced by the rise of “getting ready” content infiltrating social feeds and video platforms. Images of packing for a trip ...

Outer Limits

... $250,000 per seat. Enthusiasm for space exploration has long existed, but it’s been particularly notable in recent years. In 2013, millions tuned in to watch the Mars Rover’s successful landing; Red Bull saw unprecedented success with its Stratos video, in which Felix Baumgartner jumped from the stratosphere (and broke the sound barrier in the process); and Alfonso Cuarón’s Gravity earned more than $700 million worldwide, making it the eighth-highest grossing film of the year. In the months since ...

Culture Counseling

... categories will need to ensure that their stories don’t just entertain, but also teach, in an effort to help consumers improve their selves and their lives. Self Help Directives - ​Help them understand and process difficult situations through interactivity - 1979 Revolution, a video game created by Grand Theft Auto director Navid Khonsari, transports players to the source of the 1979 Iranian conflict in an effort to teach them the history and help them experience the passion of being in a revolution ...

Brand Friends Forever

... corporations. Panera Bread features its bread makers in a “Meet the Bakers” web video series; retailer Anthropologie included handwritten notes from employees with all web orders this past holiday season. Many company blogs—including those by Starbucks, Adidas, and Google—feature posts from a diverse range of staff members—from interns to engineers—giving consumers a holistic, multidimensional perspective of the brand. Meanwhile, companies including Xbox, Best Buy, and American Express have been applauded ...

Play The Game

... play on sports rec leagues at least monthly | I play on sports rec leagues at least weekly SPORTS PLAYING PREFERENCES Young adults in the U.S. and UK prefer playing team sports over individual sports. Trendsetters are even more likely than the general population of young adults to prefer playing team sports. When comparing playing real sports to playing sports-related video games, the majority would prefer to play real sports despite their love of video games (see Gaming).Please select the ...

POP Trends

... unprecedented level of intimacy between artists and fans, reducing the degree of separation to a simple tweet. Musicians are now capitalizing on such modern fan engagement by incorporating social media strategy directly into their song titles. Popular artists are increasingly releasing what’s become known as “hashtag pop”: Billboard-ready tracks bearing Twitter-ready campaigns, such as Mariah Carey and Miguel’s “#Beautiful”, Jennifer Lopez and Pitbull’s video for “#LiveItUp”, Miley Cyrus’s “#GETITRIGHT ...

Major Dads

... , NYEven though many fathers’ familial or economic circumstances have led them to become the lead parent in their family, some are still struggling to find their place in the role. Dads want to be more involved in parenting, yet they don’t necessarily have male role models to whom they can look to for advice. One way some fathers are learning to make the role their own is through original “dad hacks,” as demonstrated through the viral video of a dad who used a vacuum cleaner hose attachment to give his ...