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Macrotrends

Mind The Gap

... and girls the same way” is taking off as parents seek to Mind The Gap by instilling in children a keen awareness of gender issues and sensitivity in a mission to further feminism and equality overall.For young adults today, sexism is not a problem exclusive to the female gender but rather is a societal problem that must be acknowledged by both men and women. In recent years, parents of young children have made strides in the destruction of gender limitations and stereotypes through so-called ...

Membership Drive

... full class schedules (i.e., no blackout times) at a wide selection of boutique fitness studios in NYC and Boston. - BEAUTY - TreatBeauty treatments don’t come cheap: the average blowout in the U.S. costs $40 and the average manicure comes in at $19.50. Treat aims to offer these services at a much more affordable rate, while enabling women to get them more regularly. For $125 a month, members can get unlimited blowouts at partner salons, and for $49 a month, unlimited manicures. After signing ...

Men Today

... The emergence of a reverse gender gap sees men struggling and seeking guidance.The traditional gender gap was both in favor of and to the benefit of men. With centuries of catching up to do, women have long lagged behind in education, work, and pay, not to mention in matters of social and political equality. But, for the first time, we’re seeing the beginnings of a reversal of the trend. A new gender gap has presented itself, as women gradually overcome (and, in some cases, have already ...

The Customer Isn't Always Right

... chose to cut off the offending person who constantly griped about the brand of car he claimed to be so excited to own. The customer criticized the brand for everything from not providing food at its customer events to its lack of a marketing department. Rather than do business with a customer who refused love it for who it is, Tesla chose not to take the customer’s order.SELECTIVE SERVICEThe notion that “the customer is always right” is becoming an antiquated concept. Young women especially believe ...

Global TV Trends

... original series that reflects today’s diversity; the sisters are Latina women and the middle sister is rewritten as a lesbian. The Charmed reboot seeks to bring back the magical story that viewers love, but with a new meaning that makes it relevant to today’s audience.Miss Sherlock HBO Asia has released a series based on an adaptation of Sir Arthur Conan Doyle’s famous mystery stories. There have been many iterations of Sherlock Holmes-inspired TV series over the years, but this latest ...

Gender Trends

... Bombe, one of the latest indie food magazines to launch, is differentiating itself from the pack through its feminist leanings: Almost all subjects and contributors are women. Published biannually, Cherry Bombe’s mission is to celebrate the women who are influencing modern food culture, from farmers and chefs, to restaurateurs and mixologists, to food stylists and scientists. Founders Kerry Diamond (who also co-owns two hip Brooklyn restaurants, Seersucker and Nightingale 9) and Claudia Wu met while ...

Know It Alls

... learning new things is cool.LEARNING NEW THINGSSeven in 10 Trendsetters in the U.S. and UK agree that they are always interested in learning new things (72% in both countries) and that learning new things is fun (70% and 65%, respectively). This is especially true among women in both countries compared to men. Another four in 10 U.S. youth and 3 in 10 UK youth try to learn something new every day, find it easy to learn new things, and approach most things they do as an opportunity to learn. Which ...

Life For Like

... that correctly) and the social desirability that now surrounds the once private act of taking a bath. On social media, the internet’s obsession around bath time can be seen in perfectly shot Instagram photos of dye-bombed bathwater, women sipping wine and reading novels while soaking, trays of food perched above luxurious baths, and even YouTube videos of influencers’ bath routines (and yes, many do in fact get into tubs and bathe on-camera). In an age where self-care is aspirational, the bath has ...

New Morals

... their wellbeing bit by bit. Brand image is as important as the product when it comes to wellness. Brands need to present an inclusive, sensible perception of wellness. Messaging and visuals that present hyper-thin models or unattainable, perfect bodies are off-putting to Ys who simply seek to better themselves in a realistic way. In the UK, an ad for weight loss supplements—complete with a rib-revealing model—asked women if they were “beach body ready” and received such backlash from the community ...

Occulture

... which portray women as reliant on men to save them, we’re seeing a resurgence in witch-themed TV, movies, and novels. Spellcasters have popped up across categories in recent months and enthusiasm for them only seems to be growing, as evidenced by the abundance of related content slated for the next few years. There have been hints of this renewed interest in recent years, to mixed reception. However, American Horror Story: Coven proved that when done right, witches can have an enormous impact on pop ...