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Macrotrends

Exertainment

... women in the U.S. (70% and 66%, respectively), as well as UK men (68%), compared to only 59% of UK women. Another seven in 10 Trendsetters agree that they enjoy attending fitness events and/or festivals, with 55% of U.S. men and an equal percentage of Gen Ys feeling this way.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I consider exercise entertaining | I enjoy attending fitness events/festivals ...

Membership Drive

... full class schedules (i.e., no blackout times) at a wide selection of boutique fitness studios in NYC and Boston. - BEAUTY - TreatBeauty treatments don’t come cheap: the average blowout in the U.S. costs $40 and the average manicure comes in at $19.50. Treat aims to offer these services at a much more affordable rate, while enabling women to get them more regularly. For $125 a month, members can get unlimited blowouts at partner salons, and for $49 a month, unlimited manicures. After signing ...

Breaking Bad

... persecution toward these behaviors, and identifying gender nonconformity/fluidity as a stigma is an acknowledgment of the breakdown of the outwardly-conservative society they’ve known until recently. Other gender norms that involve a reversal of roles traditionally reserved for men or women in a family unit—such as men being the primary caretaker of children and women being the primary earner—rank slightly lower in terms of being seen as a stigma by all four generations. Among these topics ...

The Customer Isn't Always Right

... chose to cut off the offending person who constantly griped about the brand of car he claimed to be so excited to own. The customer criticized the brand for everything from not providing food at its customer events to its lack of a marketing department. Rather than do business with a customer who refused love it for who it is, Tesla chose not to take the customer’s order.SELECTIVE SERVICEThe notion that “the customer is always right” is becoming an antiquated concept. Young women especially believe ...

Global TV Trends

... original series that reflects today’s diversity; the sisters are Latina women and the middle sister is rewritten as a lesbian. The Charmed reboot seeks to bring back the magical story that viewers love, but with a new meaning that makes it relevant to today’s audience.Miss Sherlock HBO Asia has released a series based on an adaptation of Sir Arthur Conan Doyle’s famous mystery stories. There have been many iterations of Sherlock Holmes-inspired TV series over the years, but this latest ...

Peace Of Mind: The Guide To Gen Z Burnout

... . In the past, it wasn’t socially acceptable to be open about one’s mental health—especially for men, as doing so was seen as emasculating. The effect of this stigma is evident, as men in the U.S. are 3.5 times more likely to die by suicide than women. Zs, who are the most open and socially accepting generation, are fighting against the stigmas that would contribute to emotional burnout—be it prejudices around race, gender and sexuality, or body shape. This generation of inclusive young ...

New Morals

... their wellbeing bit by bit. Brand image is as important as the product when it comes to wellness. Brands need to present an inclusive, sensible perception of wellness. Messaging and visuals that present hyper-thin models or unattainable, perfect bodies are off-putting to Ys who simply seek to better themselves in a realistic way. In the UK, an ad for weight loss supplements—complete with a rib-revealing model—asked women if they were “beach body ready” and received such backlash from the community ...

Occulture

... which portray women as reliant on men to save them, we’re seeing a resurgence in witch-themed TV, movies, and novels. Spellcasters have popped up across categories in recent months and enthusiasm for them only seems to be growing, as evidenced by the abundance of related content slated for the next few years. There have been hints of this renewed interest in recent years, to mixed reception. However, American Horror Story: Coven proved that when done right, witches can have an enormous impact on pop ...

Know It Alls

... learning new things is cool.LEARNING NEW THINGSSeven in 10 Trendsetters in the U.S. and UK agree that they are always interested in learning new things (72% in both countries) and that learning new things is fun (70% and 65%, respectively). This is especially true among women in both countries compared to men. Another four in 10 U.S. youth and 3 in 10 UK youth try to learn something new every day, find it easy to learn new things, and approach most things they do as an opportunity to learn. Which ...

Gender Flipping

... ] released a parody video featuring a not-so-fit male in Gilmore’s spot; in the parody, the close-ups are much less aesthetically pleasing. PM’S GENDER-FLIPPED PHOTO SHOOTTo call attention to the inconsistent ways that American Apparel portrays women vs. men in unisex clothing, Swedish blogger Emilie Frida Eriksson posted side-by- side images—straight from AA’s e-commerce site—of males and females modeling the same item. Swedish clothing company PM responded by doing a photo shoot in which a male model ...