The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... weren’t marketing their personal brand. Zs don’t tend to consider it annoying or spamming to post about monetization opportunities as older generations might, but rather, they regard it as a savvy practice and admire others who recognize the opportunity to profit. In many ways, social media has become the new mall for Zs: a place where they can hang out with their friends—just online instead of in-person—and shop from brands, as well as from each other. As a result, Zs aren’t just looking ...
Life For Like Dec 14, 2019 ... was odd to imagine having an online social feed, let alone sharing a picture of something as mundane as your lunch or as private as your bathtime routine. Today, such behavior has been normalized and is even glorified with validation via likes and follows, demonstrating just how much the advent of the social internet has blurred the lines between the private and public spheres. Today, modern social media platforms allow users to share their private thoughts and behaviors moment by moment, shifting ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... necessarily held to be precious heirlooms the way past shoppers regarded them. Youth are always reinterpreting and creating in order to fit things to their uniquely modern outlook and circumstances, and this now applies to their luxury purchases, too. Attitudinally, this means that youth have a much more equitable relationship with their luxury products: their purchases work for them and not the other way around. Instead of feeling superior about showing off their patronage of a high-end brand, youth are ...
Tech Truths Mar 21, 2019 ... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...
The Global Retail Landscape Jun 25, 2019 ... online and IRL—and presents an exciting opportunity for brands who have never had more access to consumers, whether in person or online. However, the influx of new product entrants, formats, and spaces can make modern youth feel as though they’re on the receiving end of a retail firehose. The modern consumer is constantly bombarded with an onslaught of newness from brands that are keen to capture their money and attention, which does little to impress today’s shoppers who want brands to look at ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... ;to the weCommerce marketplace is a skill for which they demonstrate a particularly high caliber of talent. Having grown up during the advent of social media, Ys and Zs are natural marketers. After all, most have created personal brands that live online in order to “sell” themselves in various situations, from social and romantic to professional and academic. It follows, then, that they are inherently adept at branding and marketing their possessions to their peers, for example the erstwhile ...
The Education, Work & Success Perspective Jun 09, 2020 ... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...
An Eye Towards The Future Jul 27, 2020 ... , including TikTok, to create the data-driven change they want to see in the world. Sense And (The New) SensibilityWe’ll dive into a lesser-discussed area of how the pandemic is impacting the five senses. Whether in isolation or a stimulating environment, young adults are undergoing a range of experiences that ultimately shape their approach to online interactions, entertainment, relationships and more. This insight will allow brands to connect with consumers in new and unique ways. ...
The Relationships & Community Perspective May 12, 2020 ... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... product type, concern, or from a range that is based off a key ingredient. Two of their most popular ranges are the Dragon’s Blood Fix and Viper’s Venom.Skin Inc. Singapore customized skin serum brand Skin Inc. asks users to take an online quiz to determine their needs, and then it suggests three different key ingredients. Once customers receive their order, they mix the ingredients together to create their ultimate skin care product.The Skin Pharmacy Created by two pharmacists, Singapore-based ...