Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... Clothing UK-based Big Dude Clothing not only sells plus-size clothing for men, it also allows customers to contact a brand ambassador if they’re struggling with self confidence. The ambassador serves as a role model and mentor, as well as showcasing the latest Big Dude styles.Lisa von Weise Former fashion editor and celebrity stylist Lisa von Weise considers herself a holistic personal shopper because she takes every aspect of her customers’ lives into consideration. In almost a self-help manner, she ...
The One Dec 10, 2015 marketing relationships retail customer service love ... than others, then I'm in. These are brands that I think will be with me for a very very long time.” The desire to find qualities in brands that one also seeks in a romantic partner is only fitting given that brands occupy a more emotional role in consumers’ lives today than ever before. Social media has broken down the wall between corporation and consumer, making it essential for brands to demonstrate their human side, including having a distinct personality reflected in their online voice (see ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... they communicate with family and friends, is their preferred method of contact for those to whom they feel closest. Zs treat this form of communication the same way they would a face-to-face conversation, and, as such, they approach it with a similar level of social decorum. Just as they wouldn’t walk away from someone mid-conversation, they don’t like to leave people hanging when texting or group messaging. As one 13-year-old girl told us, “I respond to text messages as soon I pick up my phone ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...
Culture Spotlight On India Jun 12, 2018 ... music revenue from movies only makes up a small fraction of the industry, but the opposite is true in India. The country's emphasis on Bollywood means that music from its movies has a distinct advantage, and it's difficult for independent music to break through. Indeed, Bollywood releases over 1,000 movies annually and the sale of soundtracks account for almost 80% of the country's music sales. As a result, India’s music scene is more song-driven than artist-driven, making it ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...
Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... brands, calling their credibility into question and leading to the rise of micro-influencers and friends, as they feel more credible and reliable—not just a billboard for brands (see Side Buy Side). Per Forbes, multiple companies have found them to elicit better engagement than those with a massive following. To young consumers, micro-influencers feel more “real” and more like friends, which helps explain their success. In a new frontier where the number of followers a person has or the amount ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.Young consumers are shunning shopping experiences that are merely transactional. Brands can no longer simply put products on shelves and expect young people to buy them. As youth expect to have personally meaningful relationships with brands (see The One), they browse and buy for more emotional reasons than utilitarian ones. Today, the purpose of shopping has shifted from just ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... Young consumers expect thoughtful, personalized customer service with a human touch.Younger generations, having grown accustomed to the independence that online shopping affords, are sometimes turned off by the hovering presence of sales associates. But that’s not to say that they don’t want access to help on their own terms, as demonstrated by the increasing number of consumers who use Twitter as their primary customer service tool. Gen Y and Z shoppers not only seek a 24/7 line of ...
A Lightness of Being Dec 04, 2013 media & entertainment technology privacy social media ... Young consumers digital habits are evolving as they think about the effects of their online behavior. They have a newfound appreciation for freedom and privacy. For several years now, young people have surrendered their privacy to social networks for the sake of creating a comprehensive online identity within an open, transparent community of peers. But, recently, they have come to realize that not everything warrants sharing with every online contact—and that sharing to such a wide circle can ...
